Social Media Editor

Storyful; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Publications access

Perks & discounts

Health & wellbeing

Job summary

News Corp Australia is seeking a Social Media Editor for Escape to lead social media and video-driven travel coverage. You will manage our social channels, develop audience engagement, and drive the editorial video production pipeline for onsite and social channels.

The role requires data-led decision making, mastery of analytics, and up-to-date knowledge of TikTok, Instagram Reels, Pinterest, YouTube and emerging platforms. A hybrid work environment is offered across Australia.

Qualifications

• 3–5 years in a social media/video-led role, preferably travel media.
• Data-led with fluency in analytics.
• Knowledge of current platforms and tools; ability to adapt to new ones.

Responsibilities

• Utilise social platforms to share, source and interact daily with audiences.
• Balance content that informs, educates, entertains and creates conversation under deadlines and KPIs.
• Drive social and video coverage, lead editorial video production for onsite and social channels.

Skills

Social media strategy

Video creation

Analytics

Platform knowledge

Tools

Adobe Creative Suite

Job description

What's the role? Reporting to the Content Editor, the Social Media Editor for Escape will ensure our social media channels capture the passion of our audience and that our content speaks to them and suits the platforms they are using. This is an opportunity to combine your passion for social media, video creation, audience development and travel to build travel engagement and foster audience growth.

Key Responsibilities

• Utilise social platforms to share, source and interact daily with our audiences.
• You’ll effortlessly strike the balance between content that informs, educates, entertains and creates conversation — all while managing and working towards strict deadlines and KPIs.
• Drive the best social and video travel coverage in the country — the person who takes the role needs to be a game-changer.
• You’ll have the responsibility over all of our social media accounts, and drive our editorial video production pipeline for onsite and social media channels, providing best practices, growth strategies, and innovative use of platform tools/functionality.
• Tell us about emerging platforms, developing trends and new tools before they become mainstream, all the while utilising content of the country’s best travel journalists, photographers, content creators and videographers and also your own original concepts.
• Introduce new and innovative ways to increase our social media and video footprint, through continually exploring new customer trends in social communication and interaction.
• Share social and video data with the Escape and wider travel teams on a regular basis.

Who are you?

Ideally, have three to five years of industry experience in a similar social media and video-led role, with experience in travel media preferred. Travel in every form is your passion. Social media and video are your other passions, which makes you the go-to person for the best tactics to increase reach, engagement and referrals. You are data-led and are fluent in analytics, and know how to implement strategies based on data. Tiktok, Instagram Reels, Pinterest, YouTube and the next big thing, it doesn’t matter because you’re across it all and know exactly what it takes to get a reaction. You stay on top of the latest platforms, tools and social technology developments that enable us to engage readers and achieve business goals. Proficiency in Adobe Creative Suite programs (design and video editing skills are highly desirable). From making highly engaging videos to talking directly to our audience social media, you know when to have a light touch and when to be serious. You are a strong communicator and are able to work with multiple stakeholders across marketing, editorial and product teams. Take initiative to work on a range of projects, manage strict deadlines and be able to work independently.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Our Commitment to Diversity, Equity and Inclusion

Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply! We are committed to ensuring an accessible and supportive recruitment process.

For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category: Free News & Lifestyle

We are proud to be Australia's most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms. Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.