Social Media Creator and Content Specialist

Performance Suspension; Gold Coast City; On-site; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Staff discounts

World-class builds and components

Job summary

Performance Suspension (PSR) is seeking a Creative Social Media Creator and Content Specialist to lead PSR's digital voice across Australia. You will craft high-energy reels, TikToks, and posts, turning passion for 4x4s into engaging content that resonates with fans and builds the brand.

You will ideate weekly themes, shoot product photos, and help expand PSR into new platforms while actively engaging with the community and showcasing our builds across channels.

Qualifications

• Proven track record growing an automotive social media presence (Instagram/TikTok).
• Eye for compelling visuals across rigs, builds, and workshop environments.
• Strong editing and storytelling skills for mobile-first content.
• High energy, proactive, and passionate about the 4x4 aftermarket industry.

Responsibilities

• End-to-End Content Creation: capture, edit, and produce high-quality Reels, TikToks, and posts.
• Strategic Ideation: develop weekly content themes and educational series.
• Platform Expansion: manage current channels and explore new platforms like Reddit or YouTube Shorts.
• Community Engagement: respond to followers and engage with fans in comments.
• Product Photography: capture hero shots for website and catalogs.
• Trend Spotting: stay ahead of social trends and audio.

Skills

Automotive social media presence

Visual storytelling

Self-starter

Proactive

Creative

Tools

CapCut

Lightroom

Job description

Social Media Creator and Content Specialist

Turn Your Passion for 4x4s into PSR's Global Voice.

Performance Suspension (PSR) is looking for a creative powerhouse to take the wheel of our digital presence. We don't want a corporate suit; we want a creator. You've built your own following, you know what makes a reel go viral, and you live for the "before and after" of a build. Now, we want you to do it for one of the biggest names in the industry.

The Mission:

You will be the creative engine behind PSR's social media across Australia. Your goal is simple: make PSR the most engaging, high energy 4x4 brand on the planet.

Core Responsibilities:

• End-to-End Content Creation: Identify content opportunities in the workshop and out on the tracks. Capture, edit, and produce high-quality Reels, TikToks, and posts.
• Strategic Ideation: Don't just post; innovate. Come up with weekly content themes, educational series on suspension tech, and "behind the scenes" looks at PSR manufacturing.
• Platform Expansion: Manage our current channels and lead our entry into new platforms (e.g., reddit, YouTube Shorts, or emerging trends).
• Community Engagement: Be the "face" in the comments. Respond to followers, engage with fans, and manage resharing of customer builds.
• Product Photography: Work alongside the product team to capture "hero shots" of our specialized components for the website and catalogs.
• Trend Spotting: Stay ahead of social trends and audio to ensure PSR is always part of the global 4x4 conversation.

What We're Looking For:

• Proven Track Record: You've successfully grew your own automotive social media presence (Instagram/TikTok).
• Visual Storyteller: You have an "eye" for what looks good whether it's a dirty rig on a track or a shiny new strut in the workshop.
• Technical Savvy: Proficient with mobile editing apps (CapCut, Lightroom, etc.) and native platform tools.
• The PSR Persona: High energy, proactive, and deeply passionate about the 4x4 aftermarket industry.
• Self-Starter: You don't wait for a brief; you find the story and tell it.
• Passionate: You live for cars, no matter if its big dirty Patrol, a tradies dream ute or a slammed street car. If its got 4 wheels and a motor you're interested.

What PSR Offers:

• A massive playground of world-class builds and components to use as your canvas.
• A fast-paced, supportive environment where your creative ideas are actually heard.
• Competitive salary and staff discounts on the gear you already love.