Social Media Coordinator & Content Creator

Lemon Tree Marketing; Gold Coast City; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Salary reviews

Flexible working from home

Team-building activities

Professional development budget

Day off on your birthday

Massages for staff

Miami location on Gold Coast

Friday early knock-off

Office snacks and more

Job summary

Lemon Tree Marketing on the Gold Coast is seeking a Social Media & Content Coordinator to lead content creation and strategy for multiple clients. You’ll plan, shoot and edit social-first content across Reels, TikTok, Stories and paid social, and work with our digital and creative teams to bring ideas to life.

You’ll be hands-on, turning concepts into scroll-stopping content while collaborating with account managers to deliver campaigns that align with brand voice and audience goals.

Qualifications

• 2+ years’ experience in social media or content creation.
• Strong understanding of social media platforms, formats, trends and best practices.
• Proven experience developing and executing organic social media strategies and content plans.
• Hands-on experience creating social-first video content, particularly Reels and TikTok-style content.
• Confidence capturing photo and video content independently.
• Experience planning and coordinating content shoots from concept through to delivery.
• Strong understanding of what makes content engaging across different platforms.
• Excellent written communication and attention to detail.
• Strong copywriting skills and the ability to adapt your writing to different brands and audiences.
• Experience using CapCut, Canva, Adobe Express or similar.

Responsibilities

• Develop content plans, calendars, ideas and creative concepts aligned to each client’s brand, audience and objectives.
• Manage client social media channels including Instagram, Facebook, TikTok, Pinterest and LinkedIn.
• Work with the Digital Team and Account Managers to develop and execute social media strategies for a range of clients.
• Write engaging social copy, captions, hooks and other content tailored to each client’s tone of voice.
• Identify social trends, content opportunities and emerging formats to keep client activity fresh and relevant.
• Collaborate with clients, creators and influencers to develop and coordinate social content and campaigns.

Skills

Social media strategy

Content creation

Copywriting

Photo & video capture

Video editing

Collaboration

Tools

CapCut

Canva

Adobe Express

Job description

We’re Lemon Tree, a strategic brand and digital agency based in Miami on the Gold Coast.

We’re looking for a Social Media & Content Coordinator to join our team. Someone who understands social media, knows good content when they see it, and is confident turning an idea into scroll-stopping content.

This is a hands-on role with a mix of strategy, content planning, client collaboration and content creation. You’ll work alongside our digital team, account managers and creative team to develop social strategies for our clients, then bring those strategies to life through great content.

Content shoots will be a big part of the role, with the opportunity to plan, coordinate and capture social-first content for our clients across Reels, TikTok, Stories and paid social.

If you can spot a good content opportunity, confidently get behind the camera, and understand that great social content needs both creativity and strategy, we’d love to hear from you.

What You’ll Be Doing

Social Media Strategy & Development

• Develop content plans, calendars, ideas and creative concepts aligned to each client’s brand, audience and objectives

• Manage client social media channels including Instagram, Facebook, TikTok, Pinterest and LinkedIn

• Work with the Digital Team and Account Managers to develop and execute social media strategies for a range of clients

• Write engaging social copy, captions, hooks and other content tailored to each client’s tone of voice

• Identify social trends, content opportunities and emerging formats to keep client activity fresh and relevant

• Collaborate with clients, creators and influencers to develop and coordinate social content and campaigns

Content Creation & Production

• Plan, coordinate and execute content shoots for clients

• Capture and edit social-first photo and video content for organic social and paid advertising

• Create engaging Reels, TikToks, Stories and UGC-style content

• Work with the wider Creative and Digital teams to bring content concepts to life

• Repurpose existing client assets into fresh social content

Performance & Insights

• Monitor social media performance and audience engagement to understand what’s working and identify opportunities

• Contribute to performance reporting and use insights to inform future content and social media strategies

Who We’re Looking For

We’re looking for someone who brings experience, initiative and a genuine understanding of social media. You’ll need to be comfortable working independently, but equally comfortable collaborating with a wider team and taking direction when needed.

You’re a creative thinker who can come up with an idea, explain why it works, and then pick up a camera and make it happen.

You’ll ideally have:

• 2+ years’ experience working in social media, content creation or a similar role

• Strong understanding of social media platforms, content formats, trends and best practices

• Proven experience developing and executing organic social media strategies and content plans

• Hands-on experience creating social-first video content, particularly Reels and TikTok-style content

• Confidence capturing photo and video content independently

• Experience planning and coordinating content shoots from concept through to delivery

• Strong understanding of what makes content engaging across different platforms

• Excellent written communication and attention to detail

• Strong copywriting skills and the ability to adapt your writing to different brands and audiences

• Experience using tools such as CapCut, Canva, Adobe Express or similar

• Excellent organisational and time management skills, with the ability to manage multiple clients and deadlines

• Confidence communicating with clients and working collaboratively with Account Managers, Digital Specialists and Creatives

• A proactive approach: you’ll spot opportunities and take action rather than waiting to be told what to do

Bonus points

for experience with paid social advertising, photography, WordPress, Shopify, email marketing, SEO or other digital marketing disciplines

About Lemon Tree

Since 2012, our core service has been providing businesses with a complete marketing solution, from marketing and brand strategy to executing tactical marketing plans.

We’re a collaborative team who care about doing great work for our clients and having a good time while we’re doing it.

The best way to describe us is that we take our work seriously, but not ourselves. We enjoy a good laugh, the occasional extracurricular activity, and work hard to preserve the culture we’ve created.

The Perks

Excellent outcomes rely on great people doing great work together. We love our people to love their jobs. As a valued part of our team, you can expect to:

• Enjoy a rewarding salary package and annual salary reviews

• Flexible working from home and in-office start/finish times

• Quarterly team-building activities: think long lunches, paint & sip, and barefoot bowls

• Yearly professional development budget

• Take the day off on your birthday

• Two massages per year

• Live it up in our awesome location in Miami

• Friday early knock-off

• Office snacks and more…