Social Media & Content Specialist

By ABLO; Brisbane; Hybrid; AUD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

By ABLO is Brisbane's boutique content team focused on social media management and content creation. We deliver organic content and partnerships, working closely with brand partners to keep content fresh and on-trend.

As a full-time Social Media and Content Specialist, you will own end-to-end social content, from planning through execution, collaborating with agency founders on client work and strategy, in a hybrid Brisbane setting.

Qualifications

• Agency experience with multiple clients and deadlines.
• Proficiency in lo‑fi filming and editing for social content.
• Ability to craft engaging copy and visuals for brands.

Responsibilities

• Manage end-to-end organic social media for multiple clients.
• Design organic assets for Facebook, Instagram, and TikTok.
• Plan monthly social activity and content calendar with visuals.
• Write brand-appropriate copy across client accounts.
• Monitor trends and adapt content to stay on-brand.

Skills

Agency experience

Lo-fi filming

Video editing

Creative eye

Evening shoots flexibility

Transport to shoots

Industry enthusiasm

Job description

By ABLO is a boutique team built on bold ideas and seamless execution.

Social media management and content creation are our bread and butter. We specialise in organic content and partnerships, that's where we live.

We're small, and that's the point. Led by creators and doers who roll their sleeves up and get it done, no layers, no runaround, just trusted people doing the work.

We're building Brisbane's go-to all-in-one content team — every brand, every creator, every touch of content, covered.

Our job is simple: connect brands to their community through small screens, with creative and copy that cuts through an otherwise numbing scroll.

About By ABLO

By ABLO is a boutique team built on bold ideas and seamless execution.

Social media management and content creation are our bread and butter. We specialise in organic content and partnerships, that's where we live.

We're small, and that's the point. Led by creators and doers who roll their sleeves up and get it done, no layers, no runaround, just trusted people doing the work.

We're building Brisbane's go-to all-in-one content team — every brand, every creator, every touch of content, covered.

Our job is simple: connect brands to their community through small screens, with creative and copy that cuts through an otherwise numbing scroll.

Scope of Position

As a full-time Social Media and Content Specialist at By ABLO, you'll be at the forefront of shaping and delivering impactful social content for our diverse client base. You'll help own the end-to-end execution of social media, content creation, and UGC/influencer projects, playing a pivotal role in our clients’ success and our agency’s creative output. This role is perfect for someone with a strong visual eye, a knack for engaging audiences, and a flair for keeping brands on trend. You’ll be working closely with the agency founders on all aspects of client and brand work.

Key Responsibilities

Social Media Management

• Manage and execute the entire organic social media process, from planning and scheduling to uploading, tagging, and monitoring posts.
• Design all types of organic social assets, including static images, carousels, stories, and select videos + reels for platforms like Facebook, Instagram, and TikTok.
• Plan monthly organic social activity within the content calendar platform (Gain), including imagery, reels, stories, graphics, key focuses, and promotions.
• Keep a pulse on social media trends, generating innovative ideas to keep our clients ahead of the curve.

Community Management

• Monitor user engagement and comments, responding promptly within the feed and via direct messages.
• Foster engagement by professionally managing comments, messages, and inquiries across social platforms.
• Actively monitor channels for trending conversations, brand mentions, and opportunities to connect with the audience.

Content Creation

• Plan and execute photo and video shoots, including selecting equipment, scouting locations, and coordinating props.
• Ability to film lo-fi reels, and edit these to a high standard.
• Direct models and crew members to achieve the desired outcomes, capturing high-quality images and videos.
• Autonomously write social media copy across client accounts, adapting each brand's tone of voice to the deliverables
• Independently develop and maintain content calendars, applying strategic thinking, environmental awareness and critical thinking
• Bring a strong eye for how content looks and flows visually. This is a big part of the role.

Industry Knowledge

• Stay current on social media, content and client industry trends, bringing thought leadership into client strategy.

To be successful in this role, you will possess the below skills and experience:

Essential

• Brisbane-based
• Proven agency experience, with the ability to manage multiple clients and competing priorities simultaneously
• Personal transport for shoots
• Lo-Fi filming ability and editing skills (Reels + TikTok)
• A creative eye - able to build visually engaging content calendars and give informed feedback on design
• Flexibility to occasionally work outside standard hours (e.g. evening shoots)
• Genuine enthusiasm and passion for the social/digital marketing industry.

Why join the By ABLO team?

• Autonomy from day one - lead your own portfolio with trust and minimal oversight
• Work across integrated marketing campaigns, with clients who treat us like partners
• Partner with bold, out-of-the-box thinkers who push boundaries
• Be part of a team that turns ordinary concepts into extraordinary experiences
• Hybrid work arrangement.