Social Media Coordinator

Haircare Australia; Adelaide; Hybrid; AUD 60,000 - 85,000; Full time

Benefits offered by this job

Gratis product allowance

Free onsite parking

Job summary

Haircare Group is seeking a Social Media Coordinator to develop, execute and optimise organic social media activity across its portfolio of professional haircare brands. You will work closely with Brand Managers and the Marketing team to create engaging social-first content and manage community engagement.

This role focuses on Australia and New Zealand, supporting influencer partnerships, campaigns and product launches with a creative and data-driven approach.

Qualifications

• 1–3 years of experience in social media, digital marketing or a similar role.
• Strong copywriting and communication skills.
• Experience creating social-first content, especially short-form video.
• Experience with content planning, scheduling and social media management platforms.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word).
• Excellent organisational skills and ability to manage multiple priorities.

Responsibilities

• Develop, execute and optimise organic social media activity across Haircare Group brands.
• Create engaging social-first content and manage community engagement.
• Support influencer and ambassador partnerships and campaigns across Australia and New Zealand.

Skills

Social media management

Content creation

Copywriting

Community management

Content planning

MS Office

Tools

Canva

Adobe Creative Suite

CapCut

InShot

Meta Business Suite

Google Analytics

Job description

Haircare Group is a trusted partner in the professional hair industry, proudly Australian-owned with over 50 years of experience. Founded by a hairdresser for hairdressers, we are recognized as an industry leader in building brands and distributing high-quality haircare products and services across Australia and New Zealand.

Our customers are at the heart of everything we do, and we focus on building long-term, mutually beneficial relationships with our partners. As a family-owned business, we pride ourselves on being a passionate, innovative team, committed to excellence, integrity, and community.

We are the Home of Professional Hair.

About the Role:

Reporting to the Marketing Activation Manager, the Social Media Coordinator is responsible for developing, executing and optimising organic social media activity across Haircare Group's portfolio of professional haircare brands.

Working closely with Brand Managers and the wider Marketing team, you will create engaging social-first content, manage community engagement, support influencer and ambassador partnerships, and help bring campaigns, product launches and brand initiatives to life across Australia and New Zealand.

About You:

• 1-3 years' experience in social media, digital marketing, content creation or a similar role
• Strong understanding of social media platforms including Instagram, TikTok and Facebook
• Experience creating engaging social-first content, particularly short-form video content
• Strong copywriting, communication and community management skills
• Experience with content planning, scheduling and social media management platforms
• Excellent organisational skills and ability to manage multiple priorities
• Strong attention to detail and creative flair
• Ability to build positive relationships with internal and external stakeholders
• Proficiency in Microsoft Office Suite, particularly PowerPoint, Excel and Word
• A proactive attitude, strong initiative and willingness to learn

Bonus Points For:

• Experience within the professional hair, beauty, fashion or lifestyle industries
• Proficiency with Canva, Adobe Creative Suite, CapCut, InShot or similar content creation tools
• Mobile photography and videography skills
• Understanding of Meta Business Suite, Google Analytics and social media reporting tools

Why You’ll Love It Here:

• Work with globally recognised professional haircare brands
• Join a supportive and collaborative marketing team
• Develop your skills across brand, trade, digital, events and PR
• Competitive salary and annual gratis product allowance
• Access to free onsite parking
• Modern Marleston head office location
• Be part of a growing Australian-owned business with a strong culture and exciting future

This is an exciting opportunity for a creative and digitally savvy marketing professional looking to build their career in social media within a dynamic and fast-paced beauty business.

You must have full Australian work rights to be considered for this role.