Marketing Assistant

Virtual Staff 365; Australia; Remote; AUD 95,000 - 120,000; Full time

Benefits offered by this job

Permanent work-from-home set-up

Dayshift (AEST) business hours

Full-time job

HMO (staff only)

Annual leave

Christmas Bonus equivalent to 1 month

Job summary

Virtual Staff 365 is seeking a High-Level Marketing Coordinator to lead end-to-end visual content creation, SEO strategy, and multi-channel campaigns across Australia. You will translate daily tasks into strategic ownership, driving brand growth, digital lead acquisition, and premium visual assets.

The role demands a strong portfolio, 3+ years in marketing, and expertise in SEO, analytics, and creative design, with a permanent work-from-home setup in Australian business hours.

Qualifications

• Bachelor degree in Marketing, Graphic Design, Digital Media, Communications or related field.
• 3–5+ years of progressive marketing experience with a proven track record in organic acquisition.
• Demonstrated visual portfolio showing senior-level capability in graphic design and digital ad creative.
• Advanced proficiency in Adobe Creative Suite and Canva for high-end visuals.
• Mastery of SEMrush, Ahrefs, GA4, Google Search Console, and paid ads platforms.
• Hands-on experience with WordPress and Shopify.
• Strong communication and project management skills.

Responsibilities

• Direct and execute graphic design projects across digital and print collateral.
• Produce assets for paid campaigns, email marketing, and website banners.
• Own on-page and technical SEO strategies and content calendars.
• Architect multi-platform social media campaigns across Facebook, Instagram, and LinkedIn.

Skills

Creative Direction

SEO Strategy

Content Marketing

Social Campaigns

Analytics

CRM Systems

WordPress/Shopify

Adobe Creative Suite

Video Editing

Beauty industry interest

Klaviyo/Mailchimp templates

Monday.com

Generative AI in marketing

Education

Bachelor degree in Marketing, Graphic Design, Digital Media, Communications

Tools

SEMrush

Ahrefs

Google Analytics 4

Google Search Console

WordPress

Shopify

Meta Ads Manager

Google Ads

Canva

Adobe Creative Suite

Job description

Our client is a leading Australian provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. They empower beauty professionals across Australia and New Zealand with cutting-edge equipment and comprehensive industry support.

They are now seeking to hire a High-Level Marketing Coordinator to lead end-to-end visual content creation, high-level SEO strategies, and multi-channel campaign execution. This role transitions daily task execution into strategic ownership, driving brand growth, digital lead acquisition, and market-leading visual assets.

Job Responsibilities

Creative Direction & Visual Design

• Direct and execute graphic design projects across digital and print collateral
• Produce high-converting creative assets for paid advertising campaigns, email marketing, website banners, and social platforms
• Oversee media post-production including formatting client visual case studies and before-and-after transformations
• Conceptualise and design engaging learning resources and visual assets for the online education hub platform

SEO & Lead Generation Strategy

• Own on-page and technical SEO strategies to systematically elevate keyword rankings, organic traffic, and domain authority
• Develop data-driven content calendars while authoring and optimising high-performing blog content and product landing pages
• Partner with marketing leadership to audit web performance, refine keyword acquisition targets, and drive high-intent inbound leads

Social Media & Campaign Management

• Architect multi-platform social media campaigns across Facebook, Instagram, and LinkedIn to maximise reach and audience engagement
• Manage paid digital ad campaigns end-to-end including creative variations, audience targeting parameters, and budget allocation
• Establish digital community standards to optimise client interaction and maintain positive brand sentiment across all channels

Analytics & Performance Optimisation

• Track and report on cross-channel marketing performance using advanced analytics to deliver actionable conversion insights
• Maintain CRM lead pipeline integrity while enforcing high standards for lead capture, validation, and routing
• Perform follow-up calls and emails to validate the authenticity of incoming inquiries and potential leads

• Bachelor degree in Marketing, Graphic Design, Digital Media, Communications, or a related discipline
• Three to five or more years of progressive marketing experience
• Proven track record in organic acquisition displaying measurable improvements in web traffic, search rankings, and lead capture
• Demonstrated visual portfolio showing senior-level capability in graphic design, digital ad creative, and video editing
• Advanced proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign, and Premiere Pro alongside high-end Canva execution
• Mastery of technical and on-page SEO tools including SEMrush, Ahrefs, Google Analytics 4, and Google Search Console
• Hands-on experience building, targeting, and optimising campaigns in Meta Ads Manager and Google Ads
• Intermediate to advanced knowledge of CRM systems and website administration platforms such as WordPress and Shopify

Nice-to-Have Skills

• Prior work experience or a genuine interest in the beauty, aesthetics, skincare, or wellness industries
• Experience creating and formatting email templates in Klaviyo or Mailchimp
• Familiarity with task management and workflow platforms such as Monday.com
• Practical exposure to generative AI tools within marketing workflows

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• Christmas Bonus equivalent to 1 month's wage (pro-rate)