Social and Influencer Manager

Lusta Hair; Adelaide; On-site; AUD 70,000 - 95,000; Full time

Job summary

Lusta Hair in Kent Town, Adelaide is seeking a Social & Influencer Manager to lead strategy for Instagram and TikTok, shape content pillars and grow our influencer program. You’ll hands-on edit and filming early on, with a clear path to building and leading a team as the brand scales.

Working with the founder and Ecommerce Manager, you’ll own performance insights, align creative with the brand voice, and drive storytelling that supports growth across social and creator partnerships.

Qualifications

• Proven experience leading social strategy for a brand.
• Experience managing influencer relationships at scale.
• Strong editorial judgment and ability to brief others.
• Experience with CapCut or Adobe for video editing.
• Willingness to build and lead a team as the role grows.
• Comfort with AI tools in marketing.
• Data-driven with ability to explain results.

Responsibilities

• Own social strategy and content direction across Instagram and TikTok.
• Build a content calendar blending UGC, influencer content and founder footage.
• Light editing and assembly of videos into posts.
• Lead and review the Junior Social Media Assistant's output.
• Strategize and grow influencer partnerships.

Skills

Social strategy

Influencer relationships

Video editing

Audience analytics

Team leadership

Tools

CapCut

Adobe Premiere

Job description

Social & Influencer Manager

Lusta Hair — Kent Town, Adelaide

Marketing & Communications | Full time

Lusta Hair is a fast-growing, Australian-founded eCommerce brand supporting women experiencing hair loss around the world. Off the back of strong recent growth, we're entering an exciting new phase, refining how we show up on social with more intention and strategic storytelling, and looking for the right person to help lead that next chapter.

The Role

This is a strategy-first, insights-led role covering both organic social and our influencer program. You'll own social strategy and content direction across Instagram (460K followers) and TikTok (375K followers), while also growing and managing our influencer partnerships. You'll coordinate a mix of existing customer UGC, influencer content, and founder-led raw footage, briefing outsourced editors where needed. You'll work closely with the founder and our Ecommerce Manager to shape the next chapter of the brand, and direct the workflow of the Social Media/content Assistant.

While we build out our content team, this role will initially involve hands-on filming and editing, with a portion of production outsourced. Over time, as we bring on a Content Coordinator to support execution, your focus will shift further into the strategy and growth side of a marketing team that's scaling with you, so there's a real path to building and leading a team from here.

Key Responsibilities

Social strategy & content

• Own social strategy and content direction across Instagram and TikTok
• Build and manage a content calendar blending UGC, influencer content, and founder-led raw footage into one cohesive plan
• Set content pillars, formats and repeatable series tied to real business goals
• Light editing/assembly, comfortable clipping and lightly polishing raw footage into finished posts
• Direct and review the Junior Social Media Assistant's output, owning the "why" while she supports execution
• Brief paid ad creative gaps and direction to the Paid Ads Lead, keeping organic and paid feeding each other

Influencer program

• Strategically grow our influencer program and partnerships
• Source, negotiate, brief and report on influencer and UGC creator relationships
• Manage the full lifecycle of each partnership: outreach, briefing, content review, reporting on performance

Reporting & strategy

• Use performance data across both organic and influencer content to constantly evaluate what's working and refine direction: insights, not assumptions
• Lead strategy for our private Facebook community: engagement, member experience, and how it supports the broader brand
• Stay ahead of how AI can streamline marketing processes and bring fresh thinking on where marketing is heading
• Ensure everything aligns with Lusta's brand voice and visual identity
• Run point with the founder on the weekly marketing check-in

About You

• Proven experience leading social strategy for a brand, not just producing content for one, ideally fashion, beauty or eCommerce
• Real experience managing influencer or creator relationships at scale: sourcing, negotiating, briefing, and reporting
• A strong creative eye and editorial judgment, you know what makes content work, even when you're briefing others to make it
• Comfortable lightly editing/assembling content (e.g. CapCut, Adobe or similar)
• You've managed or directed someone before and you're ready to build out a team as this role grows
• Curious and open to using AI tools to work smarter and stay ahead of where marketing is heading
• Comfortable with data and reporting, and can explain what worked and why
• A confident operator who thinks big and takes ownership without needing to be chased

Why Lusta Hair

• Work directly with the founder, with real strategic influence, not layers of sign-off
• Shape how Lusta shows up across social and influencer and have a genuine impact on the business
• Join a fast-growing Australian brand entering its biggest growth phase yet, with a Content Coordinator role planned to join under you as you settle in
• Competitive salary based on skills and experience