Social Media & Content Specialist

Ksubi; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Generous Ksubi clothing discount

Additional K Days + birthday leave

Paid parental leave

Discounts with WHEREFIT across gyms,スポ

Highly creative and socially connected

Confidential wellbeing support through

Job summary

Ksubi in Rosebery, Sydney, seeks a Social Media & Content Specialist to shape the brand’s voice across Instagram, TikTok, YouTube and beyond. You’ll own the day‑to‑day rhythm, translate campaigns into standout content, and grow community engagement in a fast fashion environment.

You’ll concept, film and edit social‑first content, collaborate with Marketing, Creative and Digital, and track performance with insights.

Qualifications

• 3+ years’ experience in social media, content creation or digital marketing.
• Experience managing social channels and growing audiences and engagement.
• Strong copywriting skills and the ability to write in a distinctive brand voice.
• Experience with content calendars, community management and social performance reporting.
• Proficiency across tools such as CapCut, Adobe Premiere Pro, Lightroom, Adobe Creative Suite, Canva or similar.

Responsibilities

• Own Ksubi’s day-to-day global social rhythm and keep the content calendar moving across channels.
• Concept, capture, edit and publish social-first content across Instagram, TikTok, LinkedIn, YouTube and emerging platforms.
• Translate campaigns, product launches, talent moments and cultural opportunities into compelling social storytelling.
• Capture reactive, behind-the-scenes and real-time content across shoots, fittings, events, store openings, activations and other brand moments.
• Own daily community engagement across comments, DMs, mentions, tags and customer content, building genuine connection with Ksubi’s audience.
• Keep a constant pulse on fashion, music, art, streetwear and internet culture, identifying trends, formats and conversations Ksubi can authentically be part of.
• Identify emerging creators, talent, content and cultural opportunities that could make sense for Ksubi.
• Track what’s performing across social and use insights, social listening and testing to continually sharpen content and grow engagement.
• Work closely with Marketing, Creative and Digital to bring campaigns, launches and brand moments to life across social.
• Help maintain a strong, distinctive and consistent Ksubi identity across our global social channels.

Skills

Social media management

Content creation

Video editing

Copywriting

Community management

Trend analysis

Influencer scouting

Social analytics

Tools

CapCut

Adobe Premiere Pro

Lightroom

Adobe Creative Suite

Canva

Job description

Founded in 1999, Ksubi has evolved into one of the world’s most recognisable and revered fashion brands. With flagship retail stores across Australia and the US, Ksubi continues to grow its global presence, hanging in the finest stores and celebrity wardrobes around the world.

As Ksubi continues to grow globally, we’re looking for a Social Media & Content Specialist to help shape how the brand shows up across social, bringing a strong point of view, cultural awareness and an instinct for what makes great content.

You’ll own Ksubi’s day-to-day social rhythm, translating campaigns, product, talent and cultural moments into content that feels relevant, distinctive and native to each platform. From concepting, filming and editing through to publishing and community engagement, you’ll play a key role in building Ksubi’s global social presence across Instagram, TikTok, LinkedIn, YouTube and emerging platforms.

What You'll Do

• Own Ksubi’s day-to-day global social rhythm and keep the content calendar moving across channels
• Concept, capture, edit and publish social-first content across Instagram, TikTok, LinkedIn, YouTube and emerging platforms
• Translate campaigns, product launches, talent moments and cultural opportunities into compelling social storytelling
• Capture reactive, behind-the-scenes and real-time content across shoots, fittings, events, store openings, activations and other brand moments
• Own daily community engagement across comments, DMs, mentions, tags and customer content, building genuine connection with Ksubi’s audience
• Keep a constant pulse on fashion, music, art, streetwear and internet culture, identifying trends, formats and conversations Ksubi can authentically be part of
• Identify emerging creators, talent, content and cultural opportunities that could make sense for Ksubi
• Track what’s performing across social and use insights, social listening and testing to continually sharpen content and grow engagement
• Work closely with Marketing, Creative and Digital to bring campaigns, launches and brand moments to life across social
• Help maintain a strong, distinctive and consistent Ksubi identity across our global social channels

What You'll Bring

• 3+ years’ experience in social media, content creation or digital marketing, ideally within fashion, lifestyle or a creatively led brand
• Demonstrated experience managing social channels and growing audiences and engagement
• Strong understanding of Instagram, TikTok, LinkedIn, YouTube and emerging social trends
• Confidence concepting, filming, photographing and editing short-form, social-first content
• Strong copywriting skills and the ability to write in a distinctive brand voice
• Experience with content calendars, community management and social performance reporting
• Proficiency across tools such as CapCut, Adobe Premiere Pro, Lightroom, Adobe Creative Suite, Canva or similar
• A strong understanding of fashion, music, streetwear and contemporary culture
• A creative, culturally curious mindset with the confidence to work independently and move quickly

Why Ksubi

• Generous Ksubi clothing discount
• Additional K Days + birthday leave
• Paid parental leave
• Discounts with WHEREFIT across gyms, sports gear, vitamins, Adore Beauty, HelloFresh + more
• Highly creative and socially connected team environment
• Confidential wellbeing support through our Employee Assistance Program (EAP)

Based in our office in Rosebery, Sydney

Ksubi is an equal opportunity employer, committed to diversity and inclusion. We make hiring decisions based on your passion, experience, and skillset, and consider all applicants on the basis of their capabilities and qualifications. If you require any support, access adjustments, or would like to share your pronouns at any stage of the application or interview process, please let us know - we're here to support you.