Social Media Content Manager

The Nudge Group; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

The Nudge Group is seeking a Social Media and Content Executive to own content strategy for a HealthTech consumer product. You’ll shape social narratives, calendars and launch concepts, working with an in‑house team to ensure platform‑native storytelling.

In this role you’ll monitor trends, craft campaign ideas, and drive GTM activities while collaborating with video and design specialists. Hybrid in Macquarie Park, 4 days in the office, 1 day WFH.

Qualifications

• 4+ years in social media, content and/or digital marketing.
• Creative but commercially switched on.
• Familiar with how brands use TikTok and Instagram.
• Owns content strategy beyond simply executing briefs.

Responsibilities

• Own the social content strategy and calendar.
• Spot trends and convert them into brand opportunities.
• Develop campaign and content concepts for launches.
• Write sharp, platform-native copy for multiple channels.
• Collaborate with in‑house video and design teams.
• Manage creative and media agency partners.
• Contribute to GTM strategy for new products.
• Leverage data to optimize what works and kill what doesn’t.
• Create content in a highly regulated health space with real impact.

Skills

Social media strategy

Content planning

Campaign concept development

Data-driven decisions

Tools

TikTok

Instagram

YouTube

LinkedIn

Job description

You know what’s trending before it hits the brand meeting.

Not because you want to be an influencer.

Not because you’re a videographer.

Because you understand content, culture, platforms and what actually makes people stop scrolling.

I’m looking for a Social Media and Content Executive to join a growing, purpose-driven business in the HealthTech/Consumer Health Space.

And there’s a pretty exciting reason they’re hiring...

You’ll take ownership of the content strategy behind a NEW PRODUCT LAUNCH.

This is your opportunity to shape how a new product shows up in market, from the social strategy and content calendar through to campaign concepts, messaging, creative briefs and launch execution.

You’ll be across TikTok, Instagram, Meta, YouTube, Snapchat and LinkedIn – understanding what’s changing, what’s gaining traction and, importantly, what actually makes sense for the brand.

You won’t be expected to be the videographer or graphic designer. There’s an in‑house creative team for that. Your superpower is knowing WHAT we should create, WHY it will work and HOW it should come to life.

You’ll also:

• Own the social content strategy and calendar
• Spot trends and turn them into relevant brand opportunities
• Develop campaign and content concepts
• Write sharp, platform‑native copy
• Work with in‑house video and design specialists
• Manage creative and media agency partners
• Help drive the GTM strategy for new products
• Use data and performance to work out what we do more of and what we kill
• Create content in a highly purpose‑driven (and regulated) industry where the work genuinely impacts people’s lives

Who am I looking for?

Someone with around 4+ years in social media, content and/or digital marketing who is creative but commercially switched on.

You probably spend more time than you’d admit watching how brands are using TikTok and Instagram.

You have opinions about what brands are getting wrong on social.

And you want more ownership than just being handed a content brief and told to execute it.

Macquarie Park | 4 days in office, 1 day WFH

This one is for someone who genuinely likes being around the creative team, bouncing ideas around and moving quickly.

If you want to own content rather than just create it, I’d love to hear from you.