Social Creative Lead

We The People; City of Melbourne; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible working arrangements

Collingwood office base

Career development opportunities

Growth potential in a expanding team

Job summary

WE THE PEOPLE is seeking a Social Media Lead (Creative Editorial) to drive social video and content across local and regional brands from our Melbourne base. You will lead a small team, shape strategy, and deliver scroll-stopping ideas across TikTok, Reels, and YouTube.

You’ll oversee planning, shooting, editing, and performance reporting, while mentoring junior staff and engaging senior stakeholders. A creative leader with culture-forward thinking will thrive here.

Qualifications

• 6–8+ years of social media marketing and content creation experience.
• Ability to capture and edit engaging social content for multiple channels.
• Experience developing social media strategy and managing brand accounts.
• Strong leadership with experience guiding creative teams.

Responsibilities

• Lead planning, creation and implementation of social media programs (paid and organic), focusing on social video and TikTok.
• Develop on-brand social content strategy for client partners with channel-specific approaches.
• Lead Social Video projects (TikTok, Instagram Reels, YouTube) and manage team responsibilities.
• Mentor junior team members and maintain relationships with senior stakeholders.
• Organise social video shoots, talent and location; edit content in-app or CapCut/Adobe Premiere.
• Produce performance reports and support future content optimisation.

Skills

Social media leadership

Content strategy

Social video editing

Team leadership

Adobe Creative Suite

Independent & collaborative

Communication skills

Adobe Premiere

CapCut

Tools

Adobe Premiere

CapCut

Job description

Social-first agency WE THE PEOPLE, is looking for an enthusiastic Social Media Lead (Creative Editorial ) to join our growing team in Melbourne.

WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We've offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia's leading brands.

About the Role

As a Social Media Lead (Creative Editorial), you’ll be responsible for the social creative outputs across a range of local & regional brands. This is an exciting role for someone who is passionate about social media and who has their finger on the pulse of content trends, culture-first creativity, emerging platforms, and formats. Being responsible for a small team, and working within our broader leadership structure, you'll be an engaged and proactive creative leader working to deliver scroll-stopping small & big ideas.

In this role, you’ll…

• Lead the planning, creation and implementation of Social Media programs, both paid and organic, for client partners, with a specific focus on social video/TikTok.
• Develop an on-brand social media content strategy for client partners, with tactical approaches for each channel.
• Leading & managing Social Video (TikTok, Instagram Reels, YouTube) projects through the agency, including allocating responsibilities, providing direction and tasking work across the team.
• Lead a team of Social Video Producers & Coordinators to deliver social and content works for client partners; being accountable for the integration, management, strategic approach and delivery of all key work streams.
• Ideate on-brand social content (with a focus on Social Video/TikTok video content); developing scripts and concepts to be captured, as aligned with the brand's social/TikTok strategy.
• Organise Social Video shoots - including the organisation of talent and location, with the support of other agency staff.
• Capture and edit Social Video content both in-app and/or on CapCut /Adobe Premiere.
• Engage the client to demonstrate how tactical content aligns with strategy and gather active feedback.
• Develop performance reports to share internally and with our client partners to share future optimisation of content.
• Participate in new business pitches and activities, as required.
• Oversee the training and mentoring of junior team members within the Creative & Content Team.
• Directly responsible for building and maintaining relationships with senior stakeholders (internal and external) that client partners request by name.

You’ll be bringing to the table...

• Minimum 6-8+ years of social media marketing and/or content creation experience.
• The ability to capture and edit engaging content suitable for social media channels.
• Prior Experience developing social media strategy, content and copywriting & running social media accounts for brands.
• The ability to create engaging visual social media assets and a solid understanding of the Adobe Creative Suite
• A passion for creativity and coming up with new content ideas.
• A proven leadership capability, with prior experience leading creative teams.
• The ability to work both independently and collaboratively within a team environment.
• Strong communication skills to confidently share ideas and present work to other team members and clients.
• Strong organisational skills to ensure tasks are completed on tight deadlines.
• A proactive approach to work and delivering great results for clients.
• Previous experience in an agency or in-house background, with a specific focus on social, is viewed favourably.

What we offer you...

• A fun and energetic workplace full of passionate, creative people.
• Based in our Collingwood office!
• Flexible working arrangements; we’re not just about the 9 – 5 and offer flexibility in the ways we work.
• Opportunity to grow your career through professional development and up-skill opportunities at We The People.
• The chance to build your career in our growing team.