Group TikTok & Creator Content Lead

Brand Collective; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Pet-friendly workspace

Product allowance & Generous discounts

Exclusive LK Group discounts

Access to sample sales

Leave when it matters

Novated leasing

Loyalty rewards

Well-being matters

Job summary

Brand Collective is building an in-house social content and creator partnerships capability in Melbourne. We are seeking a hands-on Group Social Content & Creator Manager to lead the strategy, content production, and creator relationships across iconic brands such as Reebok, Champion and Superdry.

You will develop an always-on content calendar, shoot native content, and build a scalable Creator Engine that informs paid social performance.

Qualifications

• Has demonstrated success building an organic TikTok presence, ideally from the ground up.
• Strong hands-on production skills, with experience shooting and directing native social content.
• Experience sourcing, negotiating and managing creators and influencers.
• Deep understanding of TikTok and Instagram trends, platform behaviour and engagement drivers.
• Strong analytical capability, using metrics like completion rate, watch time, shares and traffic to optimise content.
• Experience collaborating with Performance Marketing teams to inform paid creative with organic learnings.
• Thrives in a fast-paced environment with testing, learning and continuous improvement.
• Experience across multiple brands or moving from agency to in-house is highly regarded.

Responsibilities

• Build and execute the TikTok and short-form content strategy across initial brands (e.g., Reebok, Champion, Superdry).
• Develop an always-on content calendar, pillars and creative briefing framework.
• Plan, shoot, and direct engaging native TikTok and Instagram content.
• Drive a high-volume test-and-learn approach and optimise content based on performance insights.
• Source, brief and manage creators and influencers to create a scalable Creator Engine.
• Identify high-performing organic content and translate learnings to paid social creative.
• Create a feedback loop between organic and paid performance to maximise effectiveness.
• Partner with Brand Marketing and external agencies to deliver channel-first content.
• Develop a group content and creator playbook for rollout across brands.

Skills

Organic TikTok growth

Social content production

Creator & influencer management

TikTok/Instagram trends

Content analytics

Multi-brand collaboration

Job description

This is a newly created role and one of the most exciting opportunities within Brand Collective's Marketing team.

We're building our in-house social media, creator content and influencer partnerships capability from the ground up and are looking for someone who has successfully done it before. This is your opportunity to influence how one of Australia's leading apparel and footwear groups approaches social content, grows key emerging channels such as TikTok, and develops influencer and creator relationships to make a lasting impact across an entire portfolio of iconic brands.

This is a hands-on role for someone who loves making content and thrives off building strong creator relationships, just as much as developing the strategy behind it.

WHAT YOU’LL BE DOING

As our Group Social Content & Creator Manager, you'll bring our social content strategy to life, create high-performing content, build scalable creator and influencer relationships, and use organic insights to drive paid performance creative success across some of our most iconic brands.

• Build and execute the TikTok and short-form content strategy across Reebok, Champion, Superdry to start with and then work across our group brand portfolio.
• Develop an always-on content calendar, content pillars and creative briefing framework.
• Plan, shoot, and direct engaging, native TikTok and Instagram content.
• Drive a high-volume test-and-learn approach, using performance insights to continually refine and optimise content.
• Source, brief and manage creators and influencers, establishing a scalable "Creator Engine" that goes beyond one-off campaigns.
• Identify high-performing organic content and partner with the Performance Marketing team to translate those learnings into paid social creative.
• Create a continuous feedback loop between organic and paid performance to maximise creative effectiveness.
• Partner with Brand Marketing teams and external agency partners to deliver engaging, channel-first content.
• Develop a practical Group content and creator playbook that can be adopted across the wider Brand Collective portfolio.
• Recommend how our social content capability should evolve as the function grows across the business.

ABOUT YOU

You'll be someone who understands social media isn't just about creating content. You know how to build systems, scale performance and create content that genuinely connects with audiences.

• Demonstrated success building an organic TikTok presence for a brand, ideally from the ground up.
• Strong hands-on production skills, with experience shooting and directing native social content.
• Experience sourcing, negotiating and managing creators and influencers.
• A deep understanding of TikTok and Instagram trends, platform behaviour and what drives engagement.
• Strong analytical capability, using metrics such as completion rate, watch time, shares, saves and traffic source to optimise content.
• Experience collaborating with Performance Marketing teams to develop paid creative informed by organic success.
• The ability to thrive in a fast-paced environment where testing, learning and continuous improvement are part of everyday work.
• Experience working across multiple brands, or transitioning content capability from agency to in-house, will be highly regarded.

JUST SOME PERKS WE OFFER

• Pet-friendly workspace - Yes, your furry friend can join you at work!
• Product allowance & Generous discounts - Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
• Exclusive LK Group discounts - Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
• Access to sample sales - Exclusive to Brand Collective team members only.
• Leave when it matters - Celebration Leave, Paid parental leave, Volunteer leave.
• Novated leasing - Drive your dream car with ease.
• Loyalty rewards - We celebrate your milestones with generous service awards!
• Well-being matters - Corporate Discount on Health Cover, Free access to Mental Health Professionals through our Employee Assistance Program.

READY TO MAKE AN IMPACT?

If you're ready to build an in-house social content capability from the ground up, create content that drives real commercial outcomes, and leave a lasting mark across an entire portfolio of iconic brands, this is the opportunity you've been waiting for. Apply today with your CV and a link to your content portfolio or reel and help shape what's next at Brand Collective.

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!

At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life!

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.