Group TikTok & Creator Content Lead

Brand Collective; City of Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Pet-friendly workspace

Product allowance & Generous discounts

Exclusive LK Group discounts

Access to sample sales

Leave when it matters

Novated leasing

Loyalty rewards

Well-being matters

Job summary

Brand Collective is building an in-house social content and creator partnerships capability in Melbourne. We are seeking a hands-on Group Social Content & Creator Manager to lead the strategy, content production, and creator relationships across iconic brands such as Reebok, Champion and Superdry.

You will develop an always-on content calendar, shoot native content, and build a scalable Creator Engine that informs paid social performance.

Qualifications

• Has demonstrated success building an organic TikTok presence, ideally from the ground up.
• Strong hands-on production skills, with experience shooting and directing native social content.
• Experience sourcing, negotiating and managing creators and influencers.
• Deep understanding of TikTok and Instagram trends, platform behaviour and engagement drivers.
• Strong analytical capability, using metrics like completion rate, watch time, shares and traffic to optimise content.
• Experience collaborating with Performance Marketing teams to inform paid creative with organic learnings.
• Thrives in a fast-paced environment with testing, learning and continuous improvement.
• Experience across multiple brands or moving from agency to in-house is highly regarded.

Responsibilities

• Build and execute the TikTok and short-form content strategy across initial brands (e.g., Reebok, Champion, Superdry).
• Develop an always-on content calendar, pillars and creative briefing framework.
• Plan, shoot, and direct engaging native TikTok and Instagram content.
• Drive a high-volume test-and-learn approach and optimise content based on performance insights.
• Source, brief and manage creators and influencers to create a scalable Creator Engine.
• Identify high-performing organic content and translate learnings to paid social creative.
• Create a feedback loop between organic and paid performance to maximise effectiveness.
• Partner with Brand Marketing and external agencies to deliver channel-first content.
• Develop a group content and creator playbook for rollout across brands.

Skills

Organic TikTok growth

Social content production

Creator & influencer management

TikTok/Instagram trends

Content analytics

Multi-brand collaboration

Job description

Brand Collective is building an in-house social content and creator partnerships capability in Melbourne. We are seeking a hands-on Group Social Content & Creator Manager to lead the strategy, content production, and creator relationships across iconic brands such as Reebok, Champion and Superdry.

You will develop an always-on content calendar, shoot native content, and build a scalable Creator Engine that informs paid social performance.