Social Media and Digital Executive

Accor; Gold Coast City; On-site; AUD 72,000 - 88,000; Full time

Job summary

Mondrian Gold Coast is seeking a Social Media & Digital Executive to own content and campaigns across luxury hotel brands, including Rooms, Ciel Spa and Conferences & Events. You will shoot on-site, craft captions, and manage paid media to elevate brand presence on the Gold Coast.

The role requires hands-on content creation, SEO monitoring, EDM deployment, and weekly performance reporting to support lead generation for events and weddings in a globally recognised hospitality brand.

Qualifications

• Experience managing social media content for luxury brands.
• Strong copywriting with luxury tone of voice.
• On-site photography/videography basics beneficial.

Responsibilities

• Own social media content and campaigns across hotel accounts.
• Manage paid media campaigns (Meta & Google Ads).
• Create end-to-end EDM campaigns via Revinate.

Job description

• Compensation: AUD 80,000 - AUD 80,000 - yearly

Company Description

Set in the heart of Burleigh Heads on the Gold Coast,Mondrian Gold Coastis a bold, design-led luxury hotel that brings a fresh and playful energy to the Australian hospitality scene. Part of the global Ennismore collective, Mondrian is known for its distinctive design, vibrant dining, entertainment and experiences that are anything but ordinary. We’re a team that values individuality, creativity, genuine connections and having fun while delivering exceptional experiences for our guests.

Job Description

Mondrian Gold Coast is a luxury lifestyle hotel positioned at the intersection of design, culture, wellness and modern hospitality. The hotel houses elevated accommodation, Ciel Spa, premium event spaces and destination dining, attracting both leisure and corporate audiences. Recent winner of the QHA Awards Best Meeting & Events Venue in Queensland

This is not a basic social media coordinator role. You'll own digital content and campaigns across Rooms, Ciel Spa and Conferences & Events — creating content, managing paid media, building EDM campaigns and tracking SEO performance across the hotel's digital ecosystem.

THE ROLE

As Social Media & Digital Executive, you'll take hands-on and onsite ownership of:

Social media management and content creation across @mondriangoldcoast and @cielspaburleighheads

On-site content capture (photo and video) — you'll be on the floor regularly, shooting and directing

Paid advertising campaign management across Meta Ads Manager and Google Ads

End-to-end EDM creation and deployment via Revinate

SEO monitoring, reporting and optimisation

Weekly performance reporting across all digital channels

Supporting visibility and lead generation for Conferences, Events and Weddings

Creative support for special events/onsite activations

WHAT YOU WILL DO

Build and manage monthly content calendars

Capture on-site iPhone content with a professional, aesthetic edge

Write captions aligned to luxury tone of voice

Schedule and publish content; manage community engagement

Monitor competitor brands and emerging platform trends

Film and photograph across guest rooms, spa treatments, event setups and wedding styling

Edit short-form vertical video in CapCut or equivalent

Plan shoots, develop concepts, source styling props and direct staff or models

Build and manage Meta and Google campaigns across Rooms, Spa, Events and Weddings

Create paid ad creative — static and video

Monitor performance, optimise delivery and reallocate budgets across sub-brands

Build, segment and deploy EDM campaigns via Revinate

Monitor organic search performance, keyword rankings and traffic trends

Weekend content creation across the asset

WHY MONDRIAN GOLD COAST

Work in one of Australia's most visually striking luxury hotels — your portfolio will show it

Real creative ownership across multiple premium brands from day one

A collaborative, design-forward team that values ideas and execution equally

Burleigh Heads location - one of the Gold Coast's most desirable coastal addresses

Opportunity to grow with a globally recognised hospitality brand (Ennismore)