Social Growth Strategist & Client Lead (Hybrid)

Milkbar Digital Pty; Melbourne; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Extra paid annual leave (5 days)

Work-from-home day weekly

Professional development budget

Quarterly team days / workshops

Dog-friendly studio

Job summary

Milkbar Digital Pty is seeking a Social Media Marketing Specialist / Account Manager to own a folio of clients, from strategy through to paid performance. Based in Prahran, Melbourne, you’ll partner with national and global brands to drive social growth.

You’ll plan content calendars for Meta and TikTok, manage budgets, run ads, analyze results and present insights. Strong writing, presentation skills and multi-client juggling are essential; Photoshop or video editing is a bonus.

Qualifications

• 3+ years in social media marketing (agency or client-side).
• Degree in marketing, communications or similar, or equivalent industry experience.
• Hands-on experience with Meta and TikTok Ads Manager and paid budgets.
• Strong writing and presentation skills; ability to hold a room.
• Experience juggling multiple clients and deadlines.
• Good eye for design; Photoshop or mobile video editing is a bonus.

Responsibilities

• Own the relationship with your client folio, run WIPs, present strategy and scopes of work, digest briefs and manage feedback.
• Build social media strategies tied to client objectives and ROI.
• Plan and manage Meta (Instagram, Facebook) and TikTok content calendars, with basic design, copy, ideation and approvals.
• Plan, launch and optimise paid campaigns in Meta and TikTok Ads Manager, and manage client budgets.
• Analyse campaign performance and report insights and next steps.
• Collaborate with in-house creative team on fresh content ideas.

Skills

Social media marketing

Client management

Strategy development

Paid social advertising

Copywriting

Presentation skills

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Photoshop

Job description

Milkbar Digital Pty is seeking a Social Media Marketing Specialist / Account Manager to own a folio of clients, from strategy through to paid performance. Based in Prahran, Melbourne, you’ll partner with national and global brands to drive social growth.

You’ll plan content calendars for Meta and TikTok, manage budgets, run ads, analyze results and present insights. Strong writing, presentation skills and multi-client juggling are essential; Photoshop or video editing is a bonus.