Social Content Producer: Creative, Social-First Storytelling

Flemings Landscapes; Victoria; On-site; AUD 60,000 - 90,000; Full time

Job summary

Department of Health is seeking a Social Content Producer to bring public health stories and priorities to life across our social channels. You will identify fresh, culturally relevant opportunities, respond to briefs with creative social-first ideas, and extend messages through platform-native formats.

You will turn complex information into clear, human content, advise on social execution of campaigns, and champion creativity while maintaining accuracy and public trust.

Responsibilities

• You're a creative thinker who understands what makes people stop scrolling, pay attention and engage.
• You're curious about culture, trends and how people communicate online, with a strong instinct for turning complex information into content that feels clear, human and made for social.
• You're comfortable taking a brief and bringing your own creative thinking to it, but you're just as likely to spot an opportunity and pitch an idea yourself.
• You understand that great social content isn't simply about publishing information. It's about finding the right idea, format and story for the audience.
• You'll bring:
• A strong creative eye and an instinct for social-first storytelling.
• An understanding of what works across different social platforms and why.
• Confidence developing ideas from concept through to execution.
• The ability to turn complex or serious subject matter into accessible, engaging content.
• Curiosity about social trends, emerging formats and changing audience behaviours.
• Strong collaboration skills and confidence working with specialists, stakeholders and creatives.
• A willingness to experiment, test new approaches and challenge the expected.
• Excellent judgement, particularly when balancing creativity with accuracy, accessibility and public trust.

Job description

Department of Health is seeking a Social Content Producer to bring public health stories and priorities to life across our social channels. You will identify fresh, culturally relevant opportunities, respond to briefs with creative social-first ideas, and extend messages through platform-native formats.

You will turn complex information into clear, human content, advise on social execution of campaigns, and champion creativity while maintaining accuracy and public trust.