Social Content Lead: Strategy, Shoots & Creators

Gybe Consulting Pty; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

On-site canteen

Job summary

Gybe Consulting Pty is partnering with a well‑established Australian brand to lead social and content across multiple channels from Brisbane. You will shape the content pillars, own end-to-end shoots, and manage influencer collaborations, balancing studio production with fast, social-first content.

You’ll report on performance, refine strategy, and collaborate with design, marketing, and creators. The role emphasizes hands-on photography/videography, strong editing skills, and a track record in

Qualifications

• Hands-on content strategy experience for social-first brands.
• Proven ability to plan and run shoots end to end.
• Strong editing skills with video and photo assets.
• Experience with influencer and creator partnerships.

Responsibilities

• Own social and content strategy from pillars to reporting.
• Plan and run shoots from studio days to on-the-fly content.
• Create and adapt content across Instagram, TikTok, LinkedIn, YouTube, Pinterest, email and web.
• Handle day-to-day scheduling, publishing and performance monitoring across channels.
• Build and manage influencer and creator relationships, including gifting programs and paid partnerships.
• Partner with the Paid Media Specialist to optimize organic and paid performance.

Skills

Content strategy

Video production

Influencer partnerships

Photography

Editing (Premiere Pro/DaVinci/CapCut/2

Tools

Premiere Pro

DaVinci Resolve

CapCut

Canva

Job description

Gybe Consulting Pty is partnering with a well‑established Australian brand to lead social and content across multiple channels from Brisbane. You will shape the content pillars, own end-to-end shoots, and manage influencer collaborations, balancing studio production with fast, social-first content.

You’ll report on performance, refine strategy, and collaborate with design, marketing, and creators. The role emphasizes hands-on photography/videography, strong editing skills, and a track record in