Social Content Lead: AI-Driven, End-to-End Storytelling

DPN; Sutherland Shire Council; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Stunning designer offices by the beach

Flexible hybrid working arrangements

Paid birthday leave

Regular team celebrations and events

Employee Assistance Program

Job summary

imagina Group is seeking a Social Content Lead to own organic social and content end-to-end across its ventures. You’ll set strategy, build a content calendar, and handle filming, editing, copy, and community management to boost audience and visibility.

You’ll blend strategic thinking with hands-on creation, using AI tools and performance data to raise quality and output while staying curious about what comes next in trends and technology.

Qualifications

• 3-5 years' experience in social media, content creation or digital marketing
• Body of work showing capability, not just management
• Hands-on ability with short-form video, photography and editing
• Sharp hooks, scripts, captions and platform-native copy
• Performance mindset using data and insights to improve
• Curiosity about AI and evolving creator stack

Responsibilities

• Own and evolve organic social and content strategy across imagina Group ventures
• Build a forward-looking content calendar with room for trends
• Find stories and proactively develop briefs
• Shoot and edit social-first video, photography, interviews and explainers
• Write hooks, scripts and platform-native copy
• Manage publishing, community engagement and daily brand presence
• Test creative and formats using performance data
• Create and repurpose content using AI and emerging tools
• Stay ahead of content trends, social search and platform shifts

Skills

Social media

Content creation

Video editing

Copywriting

Data-driven mindset

AI curiosity

Job description

imagina Group is seeking a Social Content Lead to own organic social and content end-to-end across its ventures. You’ll set strategy, build a content calendar, and handle filming, editing, copy, and community management to boost audience and visibility.

You’ll blend strategic thinking with hands-on creation, using AI tools and performance data to raise quality and output while staying curious about what comes next in trends and technology.