Social Content Lead: Craft AI-Driven Stories for Growth

DPN Property Management; Sutherland Shire Council; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working arrangements

Paid birthday leave

Regular team celebrations and events

Employee Assistance Program

Beachside design offices Cronulla

Job summary

imagina Group is seeking a Social Content Lead to own organic social and end-to-end content strategy across our ventures, from calendar to capture, edit, copy and analytics.

Reporting to the Group Brand Director, you will shape direction, stay ahead of AI-driven trends, and turn everyday moments into engaging content that builds audience and trust. You’ll join GRAVITY, imagina Group's internal brand, in a hybrid, creative culture.

Qualifications

• 3-5 years' experience in social media, content creation or digital marketing
• A body of work that shows what you can create, not just what you've managed
• Hands-on capability with short-form video, photography and editing
• Sharp copy and storytelling instincts
• A performance mindset - you use data and audience insights
• Curiosity about AI and the evolving creator stack
• Taste, curiosity and initiative

Responsibilities

• Own and evolve organic social and content strategy across imagina's ventures
• Build a forward‑looking content calendar, with room to move when trends and opportunities emerge
• Find the stories - don't wait for someone to hand you a brief
• Shoot and edit social‑first video, photography, interviews, explainers and other formats
• Write strong hooks, scripts, captions and platform‑native copy
• Manage publishing, community engagement and how our brands show up day‑to‑day
• Test creative, formats and hooks, using performance data to make the next piece better
• Create, edit and repurpose content efficiently, using AI and emerging tools wherever they earn their place
• Stay ahead of content trends, social search, audience behaviour and platform shifts

Skills

Organic social strategy

Video editing

Photography

Copywriting

Analytics

AI ideation

Tools

Video editing software

AI tools

Job description

imagina Group is seeking a Social Content Lead to own organic social and end-to-end content strategy across our ventures, from calendar to capture, edit, copy and analytics.

Reporting to the Group Brand Director, you will shape direction, stay ahead of AI-driven trends, and turn everyday moments into engaging content that builds audience and trust. You’ll join GRAVITY, imagina Group's internal brand, in a hybrid, creative culture.