Social & Content Lead

Hello Search; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Hello Search in Sydney is seeking a Social & Content Lead to own the brand's social voice and strategy. You’ll move beyond calendar briefs, shaping content pillars, creating entertaining, culturally resonant posts, and hands-on production from concept to publish.

The role requires turning an established brand into a compelling social presence that fans love to follow. You’ll need a sharp sense of humour, a knack for cultural commentary, and the ability to push creative boundaries while staying

Qualifications

• Ability to create social content that resonates with audiences.
• Strong sense of humour and understanding of internet culture.
• Hands-on content creation including shooting and editing.

Responsibilities

• Own and evolve the organic social strategy across key platforms.
• Develop a distinctive brand voice and content pillars.
• Create entertaining, culturally relevant, social-first content from concept to execution.

Job description

Social & Content Lead

Sydney | Full-time | In-office

Can you build a social strategy, then pick up your phone and actually make the content?

We're looking for a Social & Content Lead to take ownership of social for an established Australian consumer brand, predominantly in the menswear space, with a huge existing customer base.

The opportunity? To turn an established brand into a social presence people genuinely want to follow.

We're after someone who understands internet culture, has a sharp sense of humour and isn't afraid to push creative boundaries. Think tongue-in-cheek content, clever cultural commentary, unexpected ideas and a brand voice that doesn't take itself too seriously.

This isn't about creating another perfectly polished fashion feed.

And it isn't a role where you'll spend your days briefing agencies or managing a content calendar.

You'll set the social strategy, shape the brand's voice and decide what we should be talking about. But you'll also be hands-on enough to spot an opportunity in the morning, shoot and edit something, and have it live while people still care.

Can you build a social strategy, then pick up your phone and actually make the content?

We're looking for a Social & Content Lead to take ownership of social for an established Australian consumer brand, predominantly in the menswear space, with a huge existing customer base.

The opportunity? To turn an established brand into a social presence people genuinely want to follow.

We're after someone who understands internet culture, has a sharp sense of humour and isn't afraid to push creative boundaries. Think tongue-in-cheek content, clever cultural commentary, unexpected ideas and a brand voice that doesn't take itself too seriously.

This isn't about creating another perfectly polished fashion feed.

And it isn't a role where you'll spend your days briefing agencies or managing a content calendar.

You'll set the social strategy, shape the brand's voice and decide what we should be talking about. But you'll also be hands‑on enough to spot an opportunity in the morning, shoot and edit something, and have it live while people still care.

What you’ll do

• Own and evolve the organic social strategy across key platforms


• Develop a distinctive brand voice, content pillars and channel approach


• Create entertaining, culturally relevant, social-first content from concept through to execution


• Shoot, edit and publish short-form video


• Spot trends, conversations and cultural moments the brand can genuinely play in


• Bring humour, personality and a little irreverence to the brand's social presence


• Build repeatable formats and series that grow an engaged audience


• Use performance data to understand what's working and continually improve it


• Work closely with performance marketing and the wider creative team


• Collaborate with in-house production when an idea needs more firepower


• Create social content that gets attention, builds brand affinity and contributes to business growth

Who we’re looking for

Your current title could be Social Media Manager, Social Media Producer, Social Strategist, Content Manager or something completely different.

What matters is that you can show us you’ve actually made great social content.

You might come from fashion, streetwear, sport, entertainment, media, an irreverent consumer brand or an agency producing genuinely entertaining social content.

You don’t need to have worked in menswear before, but you do need to understand how to create content that resonates with its audience.

You’ll probably be someone who

• Understands what makes people stop scrolling


• Has a genuinely strong sense of humour and knows how to translate it into content


• Can push creative boundaries without losing sight of the brand


• Understands tongue-in-cheek humour, cultural references and what makes content shareable


• Can think strategically without disappearing into PowerPoint


• Is genuinely hands‑on with content creation, filming and editing


• Has strong short-form video skills, particularly across Instagram and TikTok


• Knows when to jump on a trend and when to create something original


• Can be funny without a brand trying painfully hard to be funny


• Understands that great social should ultimately do something for the business


• Wants the freedom to move quickly, experiment and make genuinely good work

Why this one is different

You're not starting from zero.

There's already a substantial customer base, an existing social audience, an in-house production capability and a performance marketing team.

What's missing is someone who can bring it all together and give the brand a distinctive social identity.

Someone who can make people laugh, start conversations, challenge the expected and create content that audiences actually want to share.

You’ll have genuine creative freedom, direct access to decision‑makers and the opportunity to make an established Australian brand significantly more culturally relevant.