SOCIAL & CONTENT LEAD

House of Quirky; Sydney; On-site; AUD 110,000 - 140,000; Full time

Job summary

House of Quirky, Sydney-based fashion house behind MINKPINK and Staple the Label, seeks a senior social and content lead to translate br and marketing direction into an always-on content world. You will own the social ecosystem across both brands and work with design, e-commerce, influencer and creative teams.

You will produce visually-driven social content, lead campaigns, and guide creators while shaping a distinct voice for each brand.

Qualifications

• 4+ years' experience in social, content or creative production in fashion, beauty or lifestyle.
• Strong visual eye and understanding of fashion.
• Experience owning social channels and content calendars.
• Strong knowledge of Instagram, Reels and social landscape.
• Hands-on content creation – phone or camera.
• Strong short-form video and editing capability.
• Experience producing shoots for campaigns.
• Excellent copywriting and communication skills.
• Experience working with influencers and creators.
• Understanding of social analytics and translating performance into creative decisions.

Responsibilities

• Own and manage the social and content calendar across both brands
• Lead Instagram and Reels strategy, execution and publishing
• Translate campaigns and product priorities into social-first ideas
• Develop monthly and weekly content plans around launches
• Concept, capture and produce content for fashion moments
• Lead social content capture at shoots and campaigns
• Collaborate with TikTok creators
• Coordinate influencer content for owned channels
• Write and oversee social copy in each brand's tone

Skills

Social strategy

Content production

Fashion knowledge

Instagram & Reels

Video editing

Content creation

Copywriting

Influencer campaigns

Social analytics

Job description

You'll own the organic social and content strategy across MINKPINK and Staple the Label, translating broader brand and marketing direction into an always-on content world. You'll lead the social and content ecosystem across both brands, working closely with the Head of Marketing and alongside design, e-commerce, influencer and creative teams.

Key responsibilities

• Own and manage the social and content calendar across both brands
• Lead Instagram and Reels strategy, execution and publishing
• Translate campaigns, collections and commercial priorities into social-first ideas
• Develop monthly and weekly content plans around product launches, cultural moments and brand storytelling
• Concept, capture and produce content – from polished fashion moments to fast, reactive social
• Lead social content capture at campaign, e-commerce and location shoots including the production of e-commerce, range book and campaign shoots
• Brief and work closely with TikTok / Content Creator
• Identify opportunities for reactive and culturally relevant content
• Coordinate influencer and creator content for use across owned social channels
• Write and oversee social copy and captions in each brand's distinct tone of voice

About you

• 4+ years' experience in social, content or creative production, ideally within fashion, beauty or lifestyle
• A genuinely strong visual eye and understanding of fashion
• Demonstrated experience owning social channels and content calendars
• Strong knowledge of Instagram, Reels and the wider social landscape
• Hands-on content creation experience – comfortable picking up a phone or camera and making something yourself
• Strong short-form video and editing capability
• Experience producing shoots and capturing social-first content alongside larger campaign productions
• Excellent copywriting and communication skills
• Experience working with influencers and creators
• Understanding of social analytics and how to translate performance into creative decisions

About us

House of Quirky is the Sydney-based fashion house behind MINKPINK and Staple the Label. MINKPINK is expressive, confident and fashion-led, designed for a life full of occasions. Staple the Label takes a more considered approach – modern, versatile dressing built around elevated pieces women return to again and again.