Social & Content Lead

The Explore Lifestyle Pty; Gold Coast City; On-site; AUD 120,000 - 180,000; Full time

Job summary

The Explore Life, based in Burleigh Heads on the Gold Coast, seeks a Head of Content & Brand to shape the brand narrative and content strategy across social channels. You’ll collaborate with the founders to craft innovative formats, campaigns and long-form storytelling that energises the community and extends product storytelling.

You’ll lead ideation, content production and editing, with freedom to push creative boundaries while aligning with business goals and audience growth.

Qualifications

• Experience shaping brand voice and content strategy across platforms.

Responsibilities

• Define and drive the content strategy and creative direction across organic and paid social.

Skills

Content strategy

Storytelling

Video production

On-camera presence

Editing captions/scripts

Tools

Premiere Pro

Photoshop

After Effects

Job description

Head of Content & Brand
The Explore Life | Burleigh Heads, Gold Coast

We’re looking for someone who doesn’t just make content, they think in content.
Someone who sees a boring moment and thinks, “There’s a Reel in that.”
Someone who understands why people follow brands, why they stop scrolling, why they share something with their mates.

That’s what we’re looking for at The Explore Life.

About The Explore Life

We’re an Australian adventure and lifestyle brand built around one simple idea:

GET OUT AND LIVE.

We create products for people who love camping, 4WDing, travel and getting outside, but we’re also building a brand and community around the lifestyle itself. Our content spans Instagram, TikTok, Facebook, YouTube, our website, email and paid advertising.

The role

This is not a traditional social media role. You won’t be handed a content calendar and asked to tick off three Reels and five posts each week.

You’ll work directly with the founders to come up with ideas, build recurring content formats, create campaigns, tell stories and find new ways to make people care about The Explore Life.

You’ll have a lot of creative freedom and a lot of responsibility.

What you'll actually do

• Develop the overall content strategy and social (orangic and paid) creative direction for The Explore Life
• Come up with original content ideas, series and recurring formats
• Work directly with the founders to create personality-led and founder-led content
• Turn everyday moments, products, people and behind-the-scenes chaos into content people actually want to watch
• Write hooks, scripts, concepts and captions
• Shoot and edit short-form video for Instagram, TikTok, Facebook and YouTube
• Work with creators, UGC talent, ambassadors and other personalities
• Create content that works organically and can be turned into paid advertising
• Watch what is happening across social and identify trends, formats and opportunities before they become tired
• Use analytics and audience behaviour to work out what is actually working
• Test ideas, learn from what doesn't work and keep moving
• Help shape how The Explore Life shows up online

We're looking for someone who...

• A content creator who has started thinking beyond just making videos
• A social media marketer who is obsessed with content
• A brand/content strategist who can actually pick up a camera and make the thing
• Someone coming from an agency, startup or fast-moving consumer brand

You should be:

• Naturally curious and constantly looking at what is working online
• Comfortable being on camera and directing people who are
• Strong at storytelling and coming up with ideas
• Comfortable shooting and editing your own content
• Commercially minded, you understand that attention ultimately needs to drive the business
• Fast-moving and willing to test ideas
• Someone who has strong taste and knows when something feels boring, forced or generic
• Confident enough to pitch an idea to the founders and make it happen

Experience with Premiere Pro, Photoshop, After Effects or similar is valuable.

About us

Founded in 2016, The Explore Life exists to inspire people to Get Out And Live. We travel Australia and the world, create content around the lifestyle we love, and design and sell quality products that we genuinely use ourselves. Our content lives across YouTube, Instagram, Facebook, TikTok and our website. We're based in Burleigh Heads on the Gold Coast.