Performance Ad Creative and Content Strategy

The Explore Lifestyle Pty; Gold Coast City; On-site; AUD 65,000 - 90,000; Full time

Job summary

The Explore Life is seeking a Performance Ad Creative and Content Strategy specialist to join our Gold Coast team. You’ll shoot, edit and ideate content across social channels, and work closely with the founders to craft stories that resonate with our audience.

You’ll manage shoots, develop recurring formats, and adapt content for Instagram, TikTok, Facebook and YouTube, balancing organic and paid priorities while keeping calendars on track.

Qualifications

• Experience creating content for social media, especially short-form video.
• Strong shooting and editing skills.
• Experience with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
• Solid understanding of Instagram, TikTok and YouTube.
• Ability to plan and coordinate shoots.
• Knowledge of social analytics and performance.
• Strong communication and organisational skills.

Responsibilities

• Shoot and edit short-form and long-form content for social media, ad platforms and website use.
• Capture day-to-day behind-the-scenes content across the warehouse, office, trips, products and team.
• Develop content ideas and recurring content formats.
• Plan and coordinate shoots from concept through to delivery.
• Work directly with founders to create founder-led content.
• Organise & Coordinating Content Shoots.
• Collaborate with UGC creators, brand ambassadors and other talent.
• Keep up with emerging social trends and identify opportunities early.
• Create content for organic social and paid advertising (image & video).
• Repurpose content across Instagram, TikTok, Facebook and YouTube.

Skills

Short-form video

Shooting & editing

Storytelling & visuals

Social platform knowledge

Shoot planning

Communication & organisation

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

Performance Ad Creative and Content Strategy

You'll work closely with the founders and wider team to create and manage content across The Explore Life. This role combines shooting, editing, ideation and strategic thinking. You'll spot stories, develop content ideas, execute shoots and understand what resonates with audiences.

Key responsibilities

• Shooting and editing short-form and long-form content for social media, ad platforms & website use
• Capturing day-to-day behind-the-scenes content across the warehouse, office, trips, products and team
• Developing content ideas and recurring content formats
• Planning and coordinating shoots from concept through to delivery
• Working directly with founders to create founder-led content
• Organising & Coordinating Content Shoots
• Working with UGC creators, brand ambassadors and other talent
• Keeping up with emerging social trends, formats and creators, and identifying opportunities early
• Creating content for both organic social and paid advertising (both image & video)
• Repurposing content across Instagram, TikTok, Facebook and YouTube
• Work collaboratively to manage content calendars, shoots and deadlines

About you

• Experience creating content for social media, particularly short-form video
• Strong shooting and editing skills
• Experience with Adobe Creative Suite, particularly Premiere Pro, After Effects, Photoshop and Illustrator
• A strong understanding of Instagram, TikTok and YouTube
• An understanding of trends, hooks, retention and what makes people stop scrolling
• A good eye for storytelling, composition and visual quality
• Experience working with UGC creators, influencers or brand ambassadors
• Ability to plan and coordinate shoots
• An understanding of social analytics and performance
• Strong communication and organisational skills

About us

Founded in 2016, The Explore Life exists to inspire people to Get Out And Live. We travel Australia and the world, create content around the lifestyle we love, and design and sell quality products that we genuinely use ourselves. Our content lives across YouTube, Instagram, Facebook, TikTok and our website. We're based in Burleigh Heads on the Gold Coast.