Social lead Medium Rare

News Corp Australia; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

News Corp Australia is seeking a Senior Social Lead to drive social strategy, ideation and hands-on video editing across key content streams. The role blends high-level strategy with direct editing using Premiere Pro and Adobe Creative Suite, in a true hybrid setup.

You will shape platform-native assets, collaborate with editorial and marketing teams, and lead creator campaigns for engaging, shareable content.

Qualifications

• 7 years of digital and social content experience in agency, publisher or brand settings.
• Strong editing skills with Premiere Pro or Adobe Creative Suite to produce polished videos.
• Ability to translate brand objectives into high-performing social concepts across platforms.
• Experience sourcing, briefing and managing creator campaigns and talent directions.
• Excellent client-facing communication and cross-functional collaboration.

Responsibilities

• Hands-on video editing and production of long-form content into platform-first cuts.
• Drive social strategy and ideation across LinkedIn, Instagram, TikTok, and YouTube.
• Repurpose content into engaging, native formats for social audiences.
• Source brief and direct influencers; collaborate on branded social packages.
• Collaborate with editorial, design and marketing to elevate the brand ecosystem.

Skills

Social strategy

Creator & talent direction

Client communication

Team collaboration

Tools

Premiere Pro

Adobe Creative Suite

Job description

What’s the role?

We are seeking a Senior Social Lead to lead social strategy, creative ideation, and hands-on video editing across key CommBank content streams (including Brighter, CommBank Connect, and Brighter Perspectives). This role is an initial 12 month max term contract with the potential to transition into a permanent position.

This is a true hybrid role: you will set the high-level social strategy while being directly on the tools cutting and editing video assets. Itʼs perfect for a seasoned agency social specialist who loves both big-picture creative thinking and the hands-on craft of editing high-impact video content themselves. This role focuses on strategy, ideation, and asset delivery; live channel management and performance tracking sit directly with the client team.

What You’ll Do

• Hands-On Video Editing & Production: Directly edit existing long-form video, podcasts, and C-suite interviews into snappy, platform-first cut-downs, reels, and video assets (using Premiere Pro, CapCut, or Adobe Creative Suite).
• Social Strategy & Ideation: Drive creative concepts across LinkedIn, Instagram, TikTok, and YouTube, turning high-level brand strategies into carousels, native reels, and static assets.
• Content Atomisation: Repurpose print, editorial, and long-form business content into engaging, platform-native visual formats tailored for social audiences.
• Branded Packages & Creator Strategy: Source, brief, and direct influencers while collaborating with media sales to concept branded social packages and dark posts.
• Cross-Functional Integration: Work directly with editorial, design, and marketing teams to ensure social content seamlessly elevates the wider brand ecosystem.

Who are you?

• Experience: 7 years of digital and social content experience within an agency, publisher, or brand setting.
• Proven Editing Skills: Strong proficiency with Premiere Pro or Adobe Creative Suite to produce polished, high-impact video assets independently.
• Strategic & Creative Mindset: Ability to translate brand objectives into high-performing social concepts across LinkedIn, Instagram, TikTok, and YouTube.
• Creator & Talent Direction: Hands-on experience sourcing, briefing, and managing creator campaigns and executive/talent direction.
• Strong Client Communication: Confident in client-facing interactions, pitching creative concepts, and collaborating within a multi-disciplinary content team

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.
Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.
Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers.”

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category:

Commercial Content