Social & Content Manager

rallee.; Sutherland Shire Council; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Fun, small team environment

High ownership role with real impact

Fast-moving, creative environment

Onsite Parking and Staff Discounts

Opportunity to be involved in a Glob­a

Growth in a scaling organisation

Job summary

The Horse seeks a Social & Content Manager who lives and breathes socials, content and understands what makes people stop scrolling. This role will own our social presence end-to-end, from strategy through to execution and shape how our brand shows up across digital platforms.

If you’re equal parts creative, strategic, and hands-on, this is for you. Based in Sydney, this full-time role in Sutherland, NSW offers a fast-paced, collaborative environment with opportunities to influence brand

Qualifications

• Proven experience in social media and content creation (Ecommerce, retail or lifestyle)
• Strong video creation and editing skills (TikTok/Reels native)
• Deep understanding of social trends, algorithms, and what performs

Responsibilities

• Build and execute social strategies that grow the brand and stay ahead of trends.
• Manage all channels as a connected, scroll-stopping presence across key platforms.
• Create and edit content from concept to publish, including shoots if needed.

Skills

Social media strategy

Video editing

TikTok/Reels

Influencer management

Content creation

Brand storytelling

CapCut

Adobe Creative Suite

Canva

Shopify

Meta ads

Tools

CapCut

Adobe Creative Suite

Canva

Shopify

Meta

Job description

About Us

The Horse is a curated collection of leather lifestyle goods, owned and operated by founders Scott and Amy Hawkes, and based in Sydney, Australia. Established in 2009, Horse began as a leather footwear label built on a commitment to quality craftsmanship and timeless design. The brand gained early recognition for its well-made, understated styles and has continued to evolve while remaining true to its original design philosophy.

About Us

The Horse is a curated collection of leather lifestyle goods, owned and operated by founders Scott and Amy Hawkes, and based in Sydney, Australia. Established in 2009, Horse began as a leather footwear label built on a commitment to quality craftsmanship and timeless design. The brand gained early recognition for its well-made, understated styles and has continued to evolve while remaining true to its original design philosophy. Today, The Horse operates as a global e-commerce brand offering a range of lifestyle goods, supported by a small and dedicated team. The business is focused on creating classic, enduring products designed to transcend seasonal trends, while continuing to strengthen and scale its internal operations to support ongoing growth.

About The Role

We are looking for a Social & Content Manager who lives and breathes socials, content and understands what makes people stop scrolling, and can turn ideas into high-performing social moments. This role will own our social presence end-to-end, from strategy through to execution and play a key role in shaping how our brand shows up across digital platforms. This role is for someone who is also not afraid to get their hands dirty in other aspects of marketing, bringing everything together. If you’re equal parts creative, strategic, and hands-on, this is for you.

Key Responsibilities

• Build and run social strategies that grow the brand and keep it three steps ahead of every trend and platform shift.
• Manage all our channels as one connected, scroll-stopping presence across Instagram, TikTok, Facebook, Pinterest, LinkedIn and whatever's next.
• Take content from spark to published, owning the ideation, filming, editing and posting yourself.
• Create short-form video that actually performs, with hooks that stop the thumb and storytelling that makes people stay.
• Direct and shoot product, styling, BTS and campaign content, then edit it to shine on every platform through pacing, captions, sound and trends.
• Keep the content calendar full, on time and consistently high quality, with captions and copy that sound unmistakably us.
• Make sure everything stays true to our brand identity, creative direction and tone of voice.
• Find, onboard and manage influencers and UGC creators, briefing them brilliantly and keeping content flowing across organic and paid.
• Lead community engagement and protect our tone of voice in every reply.
• Track performance, report the numbers that matter, and turn insights into your next content move.

About You

• Proven experience in social media and content creation (eCommerce, retail, or lifestyle)
• Strong video creation and editing skills (TikTok/Reels native)
• Deep understanding of social trends, algorithms, and what performs
• Ability to own social end-to-end with a strong eye for aesthetics, storytelling, and brand voice
• Confident directing shoots and creating content behind the scenes
• Experience working with creators, influencers, and UGC
• Understanding of paid social and performance content
• Familiar with tools like CapCut, Adobe Suite, Canva, Shopify, and Meta
• Creative, proactive, and commercially minded
• Thrives in fast-paced environments and is collaborative, positive, and solutions-focused

The Perks

• Fun, small team environment
• High ownership role with real impact
• Fast-moving, creative environment
• Onsite Parking and Staff Discounts
• Opportunity to be involved in a globally growing business
• Opportunities for career growth in a scaling organisation
• Note: this role is based full time in Sutherland, NSW

This is an outstanding opportunity for a driven professional looking to elevate their career and have a direct impact on a growing organisation.