Social and Content Coordinator - Beauty

ZURU Edge; Sydney; On-site; AUD 65,000 - 95,000; Full time

Job summary

ZURU is seeking a Social & Content Coordinator based in Sydney to run day-to-day social for both brands, Being and TRUE. You’ll plan, shoot, post, and brief designers and creators, supporting both organic and paid campaigns.

The role offers hands-on experience across two fast-moving brands, with room to grow within the social and content team. You’ll manage calendars, craft engaging video and captions, and collaborate with Brand Marketing, Design, Brand Engagement, and Paid media teams to drive

Qualifications

• 1–2 years in a social media or content role, preferably for beauty, haircare or FMCG brands.
• Degree in Marketing, Communications, Media or related field.
• Portfolio of short-form video (TikTok / Reels) you’ve shot and edited.
• Experience coordinating influencer or creator programmes, including seeding and briefs.
• Hands-on with Meta Business Suite and Ads Manager, TikTok and scheduling tools.
• Organised and fast: manage two brands and a busy calendar.
• Strong sense for trends and data and quick action.

Responsibilities

• Own the content calendar for two brands: plan, schedule and publish on Instagram, TikTok, and Facebook.
• Shoot and edit short-form video and photography in-house; brief designers for bigger pieces.
• Create ad content aligned to media plans and support paid media setup.
• Scout creators, write briefs, and manage product seeding with Brand Engagement team.
• Manage community by replying to comments and DMs and maintain brand voice.
• Track trends in beauty and body care and pitch fast-turnaround ideas.
• Coordinate shoots, samples and asset libraries; supply content to retail/ecommerce partners.
• Report weekly/monthly on reach, engagement, and creator results.

Skills

Social media experience

Portfolio of short-form video

TikTok familiarity

Content planning

Data-driven

Education

Marketing/Communications degree

Tools

Meta Business Suite

Ads Manager

CapCut

Canva

Adobe Premiere

Lightroom

Job description

Position Overview

We’re growing being, our haircare brand of treatments and hair masks, and TRUE, our body care brand, across Australia, with a refresh of being on the way. We’re looking for a Social & Content Coordinator who lives on TikTok and Instagram and loves making content that sells. Based in our Sydney office, you’ll run day-to-day social for both brands, from planning and shooting to posting, creators and ads. If you love pace and ownership, and want to see your content move product off shelf, this is your seat.

Position Overview

We’re growing being, our haircare brand of treatments and hair masks, and TRUE, our body care brand, across Australia, with a refresh of being on the way. We’re looking for a Social & Content Coordinator who lives on TikTok and Instagram and loves making content that sells. Based in our Sydney office, you’ll run day-to-day social for both brands, from planning and shooting to posting, creators and ads. If you love pace and ownership, and want to see your content move product off shelf, this is your seat.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard.

ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we’re still founder-owned and operated today. Since then we’ve become the world’s second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product.

Today we’re 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we’re only getting started.

Position Impact

Social is where being and TRUE win or lose attention, and you’ll own one question: how do we keep both brands front of mind for beauty lovers, every single day? You’ll take over the content calendars, create short-form content in-house, run creator seeding for launches and help bring the being refresh to life. You’ll work with the Social & Content Manager, brand marketing, design, our Brand Engagement team and our digital and paid media team. You’ll get hands‑on experience across organic and paid social on two brands in a fast-moving category, with a clear path to grow your career.

How You’ll Help Us Grow

• Own the content calendar for being and TRUE: plan, schedule and publish across Instagram, TikTok and Facebook, in line with launches
• Shoot and edit short-form video, photography and captions in-house, and brief designers and freelancers for bigger pieces
• Create ad content that fits our media plans, and support our paid media lead with ad set‑up and optimisation
• Scout creators and UGC talent, write creator briefs, and run product seeding and gifting with our Brand Engagement team
• Manage the community: reply to comments and DMs, flag product feedback and keep each brand’s voice consistent
• Track beauty, haircare and body care trends, and pitch fast-turnaround content ideas
• Coordinate shoots, samples and asset libraries, and supply content to retail and ecommerce partners
• Report weekly and monthly on reach, engagement, follower growth and creator results, and turn what you learn into better content

What Helps You Win Here

• 1–2 years in a social media or content role, ideally for beauty, haircare, personal care or FMCG brands, in‑house or agency
• A degree in Marketing, Communications, Media or a related field
• A portfolio of short-form video (TikTok / Reels) you’ve shot and edited yourself
• Experience coordinating influencer or creator programmes, including seeding, briefing and tracking
• Hands‑on with Meta Business Suite and Ads Manager, TikTok, a scheduling tool (e.g. Later or Sprout Social) and editing tools like CapCut, Canva or Adobe Premiere / Lightroom
• Organised and fast: you juggle two brands and a busy calendar without dropping pace, quality or detail
• An eye for trends and data: you know what’s working and why, and you’re quick to act on it

Who Thrives At ZURU

This isn’t a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you’ll be surrounded by talented people who make things happen. We’re a true meritocracy: we reward impact, not tenure.

How We Work

Big ideas happen when great people work side by side, so we’re office‑first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it’s where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office‑based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.

ZURU – Reimagining tomorrow

ZURU may use AI tools to help screen, assess or select applicants.