SEO Director

Fynd; Brisbane; Híbrido; AUD 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work arrangement (3 days HQ, 2W

Work from anywhere 2 weeks/year

Onsite massages monthly

Parental leave

Loyalty leave

Awards program

Dog-friendly vibes

Descripción de la vacante

Alpha Digital in Brisbane seeks an SEO Account Director to join the senior leadership team and own an established SEO/DX crew. You will set strategy, lead the department, and drive commercial outcomes across major brands.

You’ll guide technical SEO, content, Digital PR and UX integration, while mentoring the team and shaping client strategy for growth and retention.

Formación

• 7+ years in SEO with agency leadership exposure.
• Experience across complex eCommerce environments and migrations.
• Strong strategic and commercial thinking with leadership ability.
• Ability to lead people, influence clients and drive commercial outcomes.

Responsabilidades

• Set SEO and Digital Experience strategy across major brands and annual planning.
• Lead and develop the SEO/DX team; lift capability and future leaders.
• Own departmental performance and client retention; grow existing accounts.
• Connect SEO with UX, CRO, analytics and wider agency strategy.

Conocimientos

SEO leadership

Senior leadership

Technical SEO

Content strategy

Client relationships

Herramientas

Screaming Frog

Ahrefs

Semrush

GA4

Google Search Console

Descripción del empleo

We're back with our Alpha Digital pals, and ohhh, have we got a good one for you.

A pretty juicy SEO Account Director gig in Brissy. Think stepping into Alpha's senior leadership team, taking ownership of an already killer SEO/DX crew and setting the direction for where the department heads next.

Not your average SEO gig. And in Brissy? Opportunities like this don't pop up too often.

Alpha's growing, evolving and thinking bigger about Search and Digital Experience. We're looking for someone who knows SEO inside out, thinks commercially and has the leadership chops to take an already strong department to the next level.

If you've been waiting for a gig where you can lead the team, own the direction and have a proper say in what comes next, keep reading…

WHY ALPHA?

If you're stepping in at this level, it needs to be worth it. And this one has plenty going for it.

Alpha Digital has built a pretty impressive rep for doing things properly. Smart strategy, performance that means something and big brands that'll give you plenty to sink your teeth into.

Kmart. Target. General Pants. Nude Lucy. Industrie. Mocka. You get the idea. Some epic names, plenty of scale and accounts where your thinking and leadership really matter.

And the humans? Some of our absolute faves.

Smart, switched on humans who care about the work

Low ego, high standards and a pretty lovely bunch

Big on learning, sharing ideas and getting better together

Always testing, challenging and looking for a better way

We've partnered with Alpha for years, so we know the people, the business and the plans behind it all. And there's a reason we keep coming back to work with these legends.

THE GIG

You'll be stepping into Alpha's senior leadership team and taking the lead on an established SEO/DX crew of Senior Managers, Managers and Executives who know their stuff.

The foundations are there. We're after someone who can lift the strategy, develop the people, challenge the thinking and take the department somewhere even bigger. You'll have great leadership around you, but plenty of freedom to back your thinking, make the big calls and lead your crew your way.

SEO is your bread and butter. But your brain? A whole lot bigger.

You'll be owning the strategic, commercial and operational performance of the department. Think senior client strategy, growing existing accounts and connecting SEO with the wider Digital Experience offering.

You know how technical SEO, content, Digital PR, UX, CRO and data fit together. You don't need to be the expert in every discipline, but you know how to bring the right thinking together and turn it into strategy that delivers. Close enough to the detail to challenge the work, without needing to be the one delivering every audit or campaign.

Day to day, you'll be:

• Setting SEO and Digital Experience strategy across major brands, from annual planning to senior client conversations and QBRs


• Bringing the full hybrid SEO picture together across technical, content, Digital PR and organic growth


• Guiding complex technical work, including migrations, site architecture, crawling, indexation, Core Web Vitals and eCom SEO


• Leading and developing your SEO/DX crew, lifting capability and building future leaders


• Owning departmental performance, client retention and the growth of existing accounts


• Connecting SEO with UX, CRO, data and wider agency strategy to build smarter, more connected Digital Experience solutions


• Driving the department forward through AI, automation and smarter ways of working, while bringing strategic and technical SEO expertise to pitches when needed

And yes… AEO/GEO and AI Search are a big part of the picture. Alpha's already doing some pretty cool things here, and we're after someone who's got their finger on the pulse, knows where organic discovery is heading and can lead the crew as Search continues to evolve. Not just talking about what's new, but knowing how to turn it into something that actually delivers for clients.

It's not an "everything's perfect, just keep it ticking" kind of gig. And frankly, where's the fun in that?

AND YOU?

You're already operating at Director level, or you're a damn good Senior SEO Manager or Lead who's ready to make the jump.

You've come up through SEO, so you know the detail. Technical, content, strategy, the full hybrid picture. You've done the audits, survived the migrations and know what great SEO looks like in practice.

But these days? Your value goes well beyond knowing which technical issue to fix first. You know how to lead people, influence clients, think commercially and bring a team along with you.

You'll likely bring:

• 7+ years in SEO, ideally with strong agency experience and senior leadership exposure


• Serious technical and strategic SEO depth, with strong content strategy, on-page optimisation and Digital PR experience


• Experience across complex eCommerce environments, migrations, site architecture and technical SEO challenges


• A good understanding of how SEO fits into the wider Digital Experience picture, including UX, CRO, analytics and the customer journey


• Confidence leading major client relationships, influencing senior stakeholders and driving commercial outcomes


• Proven people leadership, coaching and a knack for making great people even better


• Strong strategic and commercial thinking, with the confidence to challenge ideas and improve how teams work


• A real finger on the pulse of AI Search, AEO/GEO and where organic discovery is heading, with the ability to turn that thinking into strategy and guide a team forward

Screaming Frog, Ahrefs, Semrush, Google Search Console and GA4? You'll know your way around those. But nobody's hiring you at this level because you're the fastest person in the room at running an audit. It's your judgment, leadership and ability to connect the technical detail with the commercial picture that really matter.

You're curious, collaborative and pretty damn good at what you do. You care about the work, you care about your people and you're ready for a gig where your impact goes beyond your own accounts.

PERKS THAT ACTUALLY PERK!

Hybrid done right. 3 days in their Bowen Hills HQ, 2 days WFH

2 weeks working from anywhere each year

Monthly onsite massages in their very own treatment room

Paid parental leave for primary and secondary carers

Loyalty leave that grows with you

Quarterly and annual awards, because great work deserves a lil' love

And yes… plunge pools, sauna, ice baths, snacks and dog friendly vibes. It's a whole thing.

SOUND LIKE A BIT OF YOU?

Big eCom brands. A cracking team. Proper SEO depth. And an opportunity to put your leadership, ideas and experience to very good use. Not too shabby, hey?

If you're ready for a gig where you're doing more than running accounts and managing deliverables, we should probably have a chat.