SEO Specialist (Hybrid) | GEO & Content Strategy

Jaywing Australia; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Beer and wine fridge

BBQ lunches

Team social activities

End of year party

Remote work up to 8 weeks per year

Birthday leave

Wellbeing day

Job summary

Jaywing Australia is seeking an SEO Specialist to support the delivery of SEO strategies across a portfolio of clients—covering technical optimisation, content, and off-page activity. You’ll own key workstreams and contribute to performance outcomes.

You’ll conduct keyword research, audits, and competitor analyses; build roadmaps; monitor rankings and traffic; report insights; and collaborate with strategists and digital teams in a hybrid Sydney setting.

Qualifications

• 2-4 years’ experience in SEO, ideally agency-side.
• Strong understanding of technical, on-page, and off-page SEO.
• Experience with Screaming Frog, Ahrefs, SEMrush or similar.
• Strong analytical skills with data interpretation.
• Clear communication to explain SEO concepts to varying audiences.
• Proactive, with ability to manage multiple tasks and deadlines.

Responsibilities

• Support development and execution of SEO strategies aligned to client goals.
• Deliver core SEO activity across technical, content, and off-page workstreams.
• Conduct keyword research, content gap analysis, and competitor analysis.
• Assist in building quarterly roadmaps and prioritising activity.
• Carry out SEO audits (technical, content, off-page, and GEO).
• Identify and implement improvements across site structure, indexing, and performance.
• Monitor rankings, traffic, and performance metrics with regular reporting.
• Use insights to inform ongoing optimisation.
• Support client communication through reporting and performance updates.
• Contribute to meetings and translate data into insights.
• Work with strategists and wider digital teams to deliver integrated outcomes.
• Stay up to date with developments in SEO and AI-led search.
• Support Generative Engine Optimisation (GEO) approaches.
• Improve internal processes and ways of working.

Skills

SEO strategy

Technical SEO

Keyword research

Data analysis

Communication

Project management

Tools

Screaming Frog

Ahrefs

SEMrush

Job description

Jaywing Australia is seeking an SEO Specialist to support the delivery of SEO strategies across a portfolio of clients—covering technical optimisation, content, and off-page activity. You’ll own key workstreams and contribute to performance outcomes.

You’ll conduct keyword research, audits, and competitor analyses; build roadmaps; monitor rankings and traffic; report insights; and collaborate with strategists and digital teams in a hybrid Sydney setting.