SEO Specialist

We Are Welcome; Sydney; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Bonuses

Training & development

Social club

Premium client portfolio

Job summary

Welcome in Sydney is seeking an SEO Specialist to own strategy and execution across a premium client portfolio, collaborating with in‑house content, design and engineering teams to grow organic performance. You’ll shape on‑page and technical SEO while embracing AI‑driven search trends and reporting.

The role offers hybrid work from our Darlinghurst base, competitive compensation, and substantial training. Bring 3+ years in agency SEO and a results‑oriented mindset to accelerate client outcomes.

Qualifications

• 3+ years in a dedicated SEO role, preferably within an agency.
• Hands‑on experience with Screaming Frog, Ahrefs, SEMrush, GA4 and Google Search Console.
• Solid understanding of Core Web Vitals, crawl budget, structured data and technical site architecture.
• Proven ability to build and execute keyword and content strategies that drive measurable organic growth.
• Experience identifying off‑page opportunities and building backlink strategies that actually work.
• Awareness of AI tools for SEO: content generation, briefing tools, automation or AI‑powered analytics.
• Clear communicator who translates technical findings into client recommendations.
• Commercially minded — tie organic performance to traffic and revenue.
• Agency experience preferred — manage multiple clients and priorities.

Responsibilities

• Conduct thorough technical SEO audits and drive remediation across client sites.
• Own on‑page optimisation — content architecture, meta strategy, heading hierarchy and internal linking.
• Monitor site health continuously and flag issues before they become problems.
• Build keyword and content strategies informed by genuine search intent analysis.
• Manage domain authority growth through smart link acquisition and digital PR thinking.
• Integrate AI tools into your SEO workflow — content briefing, keyword clustering, competitor analysis and reporting.
• Stay sharp on AI Overviews, SGE and how generative search is reshaping organic visibility.
• Collaborate with our in‑house copywriters, designers and technical engineering team on SEO‑informed work.
• Partner with our web and dev teams on site speed, Core Web Vitals and UX — technical wins we can ship.
• Set up and manage reporting across GA4, Google Search Console and rank tracking platforms.
• Report on performance with clear, client‑ready insights and actionable recommendations.
• Collaborate across all 10 disciplines to create integrated, award‑worthy work that delivers on our clients’ strategies

Job description

We're Welcome. Based in Darlinghurst, right on Hyde Park, our team delivers a true full-service offering under one roof. Clients are serviced to exceptional standards as we partner with them for strategy, brand, creative, design, all things digital, social, content creation, SEO, SEM, media, a full technology team, support, data and AI. Essentially, we're the first and last agency a client needs.

Importantly, we're not a production line. We don't outsource. We don't hand off. Every audit, every strategy, every client site is handled by a tight, experienced, performance-focused in-house team that genuinely cares about the work — and importantly, about each other.

Working here means you don't just chase rankings — you grow. You're plugged into strategy, content and technical engineering on the same accounts, exposed to every corner of a client's marketing, and given the challenges most specialists wait years to get near. We invest seriously in training and development across multiple learning streams, and our social club makes sure we take the time we spend together just as seriously.

The Role

We're looking for an SEO Specialist with genuine depth in both on-page and technical SEO — someone who takes real ownership of client outcomes and is excited about where AI is taking search.

You’ll own SEO strategy and execution across a premium portfolio of clients, working closely with our in-house content, creative and technical engineering teams to drive organic performance that compounds over time.

AI is transforming search faster than any update Google has ever shipped. We want someone who’s already thinking about how generative search, AI Overviews and SGE are reshaping visibility — or who has the curiosity to get ahead of it quickly. We’ll back you either way.

Where This Could Take You

This role has genuine runway. Do great work and there’s room to grow the discipline around you — mentor and build a team, shape how we approach technical SEO and AI‑driven search across the agency, and step into the leadership of a growing capability. Whether your ambition is deeper technical mastery, content and strategy, or leading people, we’ll back the direction you want to take.

What You’ll Do

• Conduct thorough technical SEO audits and drive remediation across client sites
• Own on‑page optimisation — content architecture, meta strategy, heading hierarchy and internal linking
• Monitor site health continuously and flag issues before they become problems
• Build keyword and content strategies informed by genuine search intent analysis
• Manage domain authority growth through smart link acquisition and digital PR thinking
• Integrate AI tools into your SEO workflow — content briefing, keyword clustering, competitor analysis and reporting
• Stay sharp on AI Overviews, SGE and how generative search is reshaping organic visibility
• Collaborate with our in-house copywriters, designers and technical engineering team on SEO‑informed work
• Partner with our web and dev teams on site speed, Core Web Vitals and UX — technical wins most agencies can only recommend, we can actually ship
• Set up and manage reporting across GA4, Google Search Console and rank tracking platforms
• Report on performance with clear, client‑ready insights and actionable recommendations
• Collaborate across all 10 disciplines to create integrated, award‑worthy work that delivers on our clients’ strategies

About You

• 3+ years in a dedicated SEO role, preferably within an agency
• Hands‑on experience with Screaming Frog, Ahrefs, SEMrush, GA4 and Google Search Console
• Solid understanding of Core Web Vitals, crawl budget, structured data and technical site architecture
• Proven ability to build and execute keyword and content strategies that drive measurable organic growth
• Experience identifying off‑page opportunities and building backlink strategies that actually work
• Awareness of — and ideally hands‑on experience with — AI tools for SEO: content generation, briefing tools, automation or AI‑powered analytics
• If AI tools aren’t yet part of your workflow, you’re genuinely curious and quick to learn — we’ll invest in building that with you
• A clear communicator who can translate technical SEO findings into plain‑language client recommendations
• Commercially minded — you tie organic performance to real business outcomes: traffic that converts and revenue, not just rankings
• Agency experience preferred — you know how to manage multiple clients and competing priorities

Don't tick every box? If you've got genuine depth in technical and on‑page SEO and you're hungry to grow into the rest, we'd still love to hear from you.

Preferred qualifications

• Google Analytics / GA4 certification and 3+ years managing SEO agency‑side across multiple clients
• Deep technical and on‑page expertise — Core Web Vitals, structured data, crawl diagnostics and site architecture
• Hands‑on with AI‑driven search — generative search, AI Overviews and SGE — and the tools reshaping SEO workflows
• The confidence to own SEO end‑to‑end and set its direction, while thriving as part of a broader in‑house marketing team
• Broader marketing exposure (content, digital PR, paid or CRO) and a track record of measurable organic growth

What We Offer

• Competitive salary package — structured to suit you
• Performance‑based bonuses tied to real outcomes
• Hybrid working flexibility — with a home base on the city fringe, right on Hyde Park, that you’ll actually want to come into
• Access to all agency disciplines in‑house — you’ll learn more here than anywhere else
• Multiple streams of training and development — we invest in your growth seriously
• A social club that brings the whole team together when the work pauses
• A premium client portfolio — globally recognised brands with real budgets and real ambition
• A culture that values ideas, ownership and results over hierarchy and vanity metrics

Why Welcome?

We’ve been around long enough to know what a great agency looks and feels like — and we’ve spent every year since building exactly that. This isn’t a role you’ll outgrow in twelve months and move on from. It’s a place where careers genuinely develop, where your thinking shapes the work, and where the next challenge is always just around the corner.

You’ll work on brands worth talking about, alongside people worth learning from — creatives, strategists, designers, content producers and technical engineers, all collaborating on the same accounts, all under one roof. For an SEO specialist, that changes everything: your recommendations are built with the content and engineering teams, not thrown over a fence; your strategy sits at the table from day one. That kind of exposure doesn’t happen at most agencies. At Welcome, it’s just Tuesday.

We invest in your development through real training programs, not just “we encourage learning.” And when 5 o’clock hits — or sometimes before it does — we know how to switch off and actually enjoy each other’s company. We’re a team of foodies, coffee experts and people who believe a good offsite is worth every minute away from the desk. We hang out, we eat well, we laugh a lot, and we come back to do it all again the next day.

This is a place built for people who want to do the best work of their careers — without burning out, without missing out, and without wondering whether the people around them actually give a damn. They do. We all do. That’s Welcome.

If you love technical SEO, you’re excited about where AI is taking search, and you want to do your best work with a team that has every discipline in the building, we’d love to hear from you.

No recruiters, please.

Welcome is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.