Senior SEO Architect — Uncapped Commissions & Growth

Uppercut Digital; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Uncapped commissions

Flexible hybrid working setup

Team culture that values people first

Ongoing mentorship

No endless layers of bureaucracy

Leadership pathway

Job summary

Uppercut Digital is seeking a sharp SEO Manager to own organic search, pioneer next‑gen strategies, and drive growth for diverse clients. You’ll lead end‑to‑end SEO programs across local, national, lead gen, and ecommerce campaigns.

You’ll conduct deep technical audits, stay ahead of AI/semantic trends, and collaborate with content and development teams to implement high‑impact recommendations that boost rankings and revenue.

Qualifications

• 2-5+ years agency SEO experience across ecommerce and lead gen
• Deep technical proficiency in site architecture, crawling/indexing troubleshooting, and data attribution
• Proactive, analytical, results-focused mindset driven by data trends and velocity
• Commercial acumen to drive business growth and account scalability
• Passion for innovation in future search, LLMs, and AI automation

Responsibilities

• Develop, implement, and manage comprehensive SEO strategies across local, national, lead generation, and ecommerce campaigns
• Conduct deep technical audits and design expansion plans to stay cutting-edge
• Stay updated on Google updates, AI in search, and semantic/entity-based SEO
• Track and report organic KPIs using GA4, GSC, Ahrefs, and SEMrush
• Collaborate with writers and developers to deploy technical recommendations

Skills

Agency SEO

Technical SEO

Data attribution

Keyword velocity

Analytical mindset

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

Looker Studio

WordPress

Shopify

Job description

Salary: Competitive Salary [depending on experience] + Uncapped Commissions

Join a Performance-Driven Agency That Actually Delivers

We're not just another agency promising results—we actually deliver them. Based in South-West Sydney, we're a lean, expert-led digital marketing agency specialising in SEO, Google Ads, and Social Media Advertising.

We're looking for a sharp, technical, and forward-thinking SEO Manager who is ready to take full ownership of our organic search channels, pioneer next-gen SEO strategies, and grow with a business that backs performance with reward.

As an SEO Manager, Your Role Is To:

• Own and execute end-to-end SEO strategies across local, national, lead generation, and eCommerce campaigns.
• Conduct advanced technical audits and build out-of-the-box organic strategies that achieve client goals.
• Stay ahead of the technical curve, integrating AI Search Optimisation, semantic search structures, and future-proofed algorithmic tactics.
• Collaborate with internal delivery teams, content writers, and developers to ensure flawless execution of technical recommendations.
• Turn search data into high-performing organic growth, driving commercial success for both our clients and our agency.

What You'll Be Doing

You are in the trenches driving organic visibility. You will develop, implement, and manage comprehensive SEO strategies, conducting deep audits across technical SEO, on-page architecture, content structures, and backlink profiles. You’ll design out-of-the-box expansion plans to ensure our search deliverables remain cutting-edge and impactful.

Future-Proofed Organic Strategy

You will actively stay abreast of Google updates, competitor movements, and the evolving landscape of AI in search (including AI Overviews, LLM optimisation, GEO, programmatic SEO, conversational search, and semantic/entity-based SEO) to maintain a fierce competitive edge.

Performance Analysis & Tracking

Track, measure, and report on organic KPIs including traffic, keyword rankings, conversions, and engagement metrics. You will leverage data via GA4, Google Search Console (GSC), Ahrefs, and SEMrush to identify trends and implement corrective actions.

Content & Development Coordination

You will own the blueprint for organic execution. You will map out keyword strategies, plan internal linking architecture, and brief internal/external content writers and developers to ensure technical and on-page recommendations are deployed flawlessly.

Business & Marketing Expertise Development

Develop a well-rounded understanding of how SEO interacts with paid channels (Google Ads, Meta) and holistic marketing strategy. You’ll leverage consumer search behaviours and industry trends to align your technical organic recommendations with real-world market dynamics.

Where This Role Can Take You

This isn't a role where you're boxed into just auditing websites.

Perform well and you'll have the opportunity to build and lead your own organic search team, architect our technical SEO service offerings, and step into a larger leadership role within the business.

You'll also have the freedom to explore what you love - whether that's operations, training, strategic direction or something else entirely.

Why You'll Love Working With Us

• Uncapped commissions and a base salary that reflects real performance.
• Flexible hybrid working setup with a brand new office in Gregory Hills.
• A team culture that values people first —regular team lunches, dinners, and events.
• Ongoing mentorship and personalised career development.
• No endless layers of bureaucracy —you'll own the strategy, see the direct impact of your technical work, and be rewarded for it.
• A genuine pathway to leadership and long-term growth.

What We're Looking For

• 2-5+ years of hands-on agency experience handling complex SEO campaigns (eCommerce and Lead Gen experience is essential).
• Deep technical proficiency in website architecture, crawling/indexing troubleshooting, and data attribution.
• A proactive, analytical, and results-focused mindset —you are driven by data trends, keyword velocity, and operational efficiency.
• Commercial acumen —you understand how organic search strategy drives overall business growth and account scalability.
• A genuine passion for innovation and a continuous drive to master the future of search, LLMs, and AI automation.

Requirements

Hands-on experience using:

• Google Search Console & GA4
• Ahrefs, SEMrush, and Screaming Frog
• Google Looker Studio
• CMS Platforms: Deep administrative/backend experience with WordPress, Shopify, and other major web platforms (managing plugins, content updates, and on-page optimization).

Ready to Be Part of Something Different?

Apply now - or send us a DM and let's grab a coffee.

Meet the team, get a feel for the vibe, and see if Uppercut is the right next step in your career.