SEO Manager

Fynd; Brisbane; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

2 weeks work-from-anywhere

Monthly on-site massages

Paid parental leave

Loyalty leave

Awards program

Dog-friendly HQ

Job summary

Alpha Digital is seeking an SEO Manager to own strategy and delivery for a tight client portfolio. You’ll oversee technical SEO, content and organic performance, collaborating with a brilliant DX team to turn insights into action.

Bring 3–5+ years of hands-on SEO, strong data chops with GA4/Looker Studio, and a confident client-facing style. You’ll mentor an SEO Executive and help shape the future of GEO and AI‑driven search at Alpha.

Qualifications

• 3–5+ years hands-on SEO across technical SEO, content and organic strategy.
• Proficient with SEO tools: Semrush, Ahrefs, Screaming Frog, Search Console.
• Strong data chops with GA4 and Looker Studio; ability to extract actionable insights.
• Proven client-facing experience and ability to translate business problems into strategy and recommendations.
• Experience guiding and developing an SEO Executive; ability to mentor others.
• Solid understanding of GEO and AI Search, with curiosity to explore new approaches.
• Ecommerce and agency experience would be a bonus.

Responsibilities

• Own your client portfolio across SEO strategy, roadmaps, implementation and organic performance.
• Develop and present smart strategy and next moves from client conversations.
• Apply technical SEO, content optimisation and on-page best practices to client sites.
• Coordinate with DX, Content, and Digital PR to deliver integrated SEO solutions.
• Analyse data to identify growth opportunities and measure impact.
• Lead and coach the SEO Exec, QA deliverables and raise team capability.
• Stay curious about AI, evolving search and its implications for strategy.

Skills

SEO expertise

Client facing

Strategic thinking

Leadership

Tools

Semrush

Ahrefs

Screaming Frog

Google Search Console

Job description

Hey there, SEO humans. Alpha Digital is growing again… and this one’s a bit of a beauty.

We’re looking for an SEO Manager who loves getting properly stuck into the work, solving complex search problems and flexing those technical and strategic SEO muscles in a much bigger way.

Maybe you’re a gun SEO Specialist ready for more ownership and bigger problems to solve. Or perhaps you’re already an early-stage Manager and fancy bigger conversations, more interesting work and a real voice in where the strategy goes next.

Either way, keep reading…

We’ve partnered with this crew for a wholeee decade now. Long enough to know exactly why people join, stay and do some of their best work here. Great humans, zero ego and seriously clever at what they do.

The Alpha vibe looks a lil’ like:

Curious brains who love digging deeper and figuring out the why

High standards and a team that properly backs each other

Interesting problems, smart thinking and plenty of room to test what works

Loads of opportunity to learn, stretch and keep getting better

And the brands? Ooft. Across the wider agency, Alpha works with some pretty big names including Kmart, Target, General Pants, Nude Lucy, Brother and Mocka, with plenty more in the mix.

You’ll have your own handful of killer clients to really get to know, building great relationships and owning the SEO thinking from strategy through to implementation.

THE GIG

As the SEO Manager, you’ll sit within Alpha’s DX team, reporting directly to the Head of Digital Experience.

You’ll own a tight client portfolio across strategy, technical SEO, Content and organic performance, with your own dedicated and pretty awesome SEO Executive alongside you.

It’s a proper mix of strategic thinking, killer client relationships and hands‑on SEO. You’ll build the roadmaps, lead the conversations, spot the opportunities and stay close enough to the detail to make sure the work actually hits.

Technical SEO? Yep.

Content and on-page? Absolutely.

Strategy and client ownership? Big part of it.

Then there’s where search is heading. GEO, AEO and AI Search are a big part of Alpha’s world too. You don’t need to know it all already, but deep curiosity and a willingness to experiment gets a very big tick.

Basically? Thinking, doing and owning, with a lil’ leadership sprinkled in too.

Your day will look a lil’ like:

• Own your client portfolio across SEO strategy, roadmaps, implementation and organic performance
• Get properly close to your clients, understanding the bigger business problem and turning it into smart strategy and clear next moves
• Flex those technical SEO muscles across audits, crawlability, indexing, site architecture, schema, on‑page optimisation and all the juicy technical bits
• Think beyond SEO in a silo, working alongside the wider crew to connect strategy, technical SEO, Content, Digital PR and DX to land on the best approach for each brand
• Dig into the data, spot what’s working, what isn’t and where the next organic growth opportunity lives
• Lead and support your SEO Exec, delegating delivery, QA’ing the work and helping them level up
• Stay curious about AI, evolving search and what all of it means for the strategies you’re building

AND YOU?

First things first, you know SEO properly.

You’ve got solid hands‑on experience under your belt and can move comfortably between technical SEO, Content and strategy.

You know how to take a client challenge, understand the business behind it and carry that thinking through strategy, planning, implementation and reporting. You’re technical enough to know what needs fixing, but commercially switched on enough to understand why it matters.

You can lead the conversation, explain the complicated stuff like a human and bring a POV rather than waiting to be told what comes next.

You’ll probably bring:

• 3-5+ years of hands‑on SEO experience, with strong chops across technical SEO, Content and organic strategy
• Confidence with the usual SEO suspects like Semrush, Ahrefs, Screaming Frog, Google Search Console and the wider technical SEO toolkit
• Strong data chops across GA4 and Looker Studio, knowing how to dig into the numbers and pull out what actually matters
• Proper client‑facing confidence, from WIPs and recommendations through to bigger strategic conversations
• A track record of taking SEO strategy through to implementation and measurable organic growth
• The ability to think beyond individual SEO levers and understand the bigger DX picture
• Enough experience to guide and develop an SEO Exec while still loving being close to the work
• A solid understanding of GEO and AI Search, or a very healthy curiosity to get amongst it
• eCommerce and agency experience would be a lovely little bonus

Already using AI to make research, content, analysis, QA or reporting smarter? Gorgeous. That’s very much where Alpha is heading too.

PERKS THAT ACTUALLY PERK

Hybrid done right. 3 days in their Bowen Hills HQ, 2 days WFH

2 weeks work‑from‑anywhere each year

Monthly on‑site massages in their very own treatment room

Paid parental leave for primary and secondary carers

Loyalty leave that grows with you

Quarterly and annual awards, because great work deserves a lil’ love

And yup, the HQ is pretty bloody good too. Sauna, plunge pools, ice baths, snacks and dog‑friendly goodness.