Senior Social Strategy Lead - Remote (Freelance)

Thisismash; Australia; Hybrid; AUD 111,000 - 185,000; Part time

Job summary

Thisismash is seeking a Social Media Strategist for a 1-3 month freelance contract in Australia to refresh the organic social strategy for a well-known beverage brand. The sprint will deliver a practical playbook for the next 12 months, aligned with business objectives and audience insights.

You’ll review existing strategy, define content pillars, tone, community principles and measurement KPIs, and map an execution plan across Meta, YouTube and Reddit.

Qualifications

• 8+ years of experience in social strategy, content planning or brand communications.
• Develop practical social strategies for consumer, beverage, FMCG, lifestyle or culturally relevant brands.
• Deep understanding of Meta platforms and how they affect organic performance.
• Working knowledge of YouTube and Reddit for community and discovery.
• Translate platform insights into clear, actionable recommendations.
• Work independently and drive fast strategic sprints.
• Strong understanding of Australian culture and social behaviour.
• Experience with alcohol brands and responsible marketing is valuable.

Responsibilities

• Review the existing social strategy, brand positioning and current content.
• Define objectives, audience priorities and community segments.
• Develop content pillars, tone of voice and community principles.
• Recommend balance of planned, reactive and culturally aware content.
• Define formats and publishing cadence; identify creator and UGC opportunities.
• Map organic role across Meta, YouTube and Reddit; support discovery.
• Create measurement framework with KPIs and a practical playbook.

Skills

Social strategy

Content planning

Brand communications

Platform dynamics

Independent work

Australian market knowledge

Education

8+ years in related field

Tools

Facebook/Instagram knowledge

YouTube

Reddit

Job description

Thisismash is seeking a Social Media Strategist for a 1-3 month freelance contract in Australia to refresh the organic social strategy for a well-known beverage brand. The sprint will deliver a practical playbook for the next 12 months, aligned with business objectives and audience insights.

You’ll review existing strategy, define content pillars, tone, community principles and measurement KPIs, and map an execution plan across Meta, YouTube and Reddit.