Senior Social Media Specialist

Aututech Pty Ltd; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Aututech Pty Ltd in Melbourne seeks a seasoned Social Media Manager to lead global social programs, owning strategy, roadmaps, and brand alignment while coordinating a multi-disciplinary team to deliver compelling visual, static, and video content across platforms.

The ideal candidate has proven experience managing international accounts, strong KPI discipline, and the ability to translate data into actionable plans. Mandarin proficiency is a plus, and Australian working rights are required.

Qualifications

• Proven experience leading social media operations for established international brands.
• Strong experience across visual/static and video content, with an understanding of how different formats support brand and business objectives.
• Proven experience managing and developing a social media/content team, including goal setting, resource allocation, and team performance.
• Experience in a managerial or team-lead role, with ownership of social media strategy, performance, and team development.
• Mandarin proficiency is highly preferred and a significant advantage.
• You must have full Australian working rights to be eligible to apply.

Responsibilities

• Own the overall social media strategy and roadmap, translating business and brand objectives into clear goals, channel strategies, content direction, and execution plans.
• Define the role of each social media platform and continuously optimize the channel mix based on audience, performance, and business priorities.
• Set clear KPIs and performance standards and take ownership of overall results.
• Lead and develop the social media/content team through goal setting, resource allocation, performance management, and coaching.
• Establish efficient workflows across content planning, production, publishing, analysis, and optimization.
• Prioritize projects and allocate resources based on business impact.
• Own the overall content strategy, content pillars, and publishing rhythm across platforms.
• Set content quality standards and ensure consistency in brand positioning, tone of voice, and messaging.
• Guide the team in developing both static and video content tailored to each platform.
• Establish social media KPIs, reporting, and performance monitoring across key metrics.
• Identify trends and performance gaps, translate insights into strategic decisions, and drive continuous optimization.
• Conduct competitor and market analysis to identify industry trends, content opportunities, and emerging social media strategies.
• Monitor competitor activities and performance, translate insights into actionable recommendations, and continuously improve the social media strategy.

Skills

Social media strategy

Team leadership

Content strategy

Data analysis

Football knowledge

Job description

Proven experience leading social media operations for established international companies or brands;

Strong experience across both visual/static and video content, with an understanding of how different formats support brand and business objectives;

Proven experience managing and developing a social media/content team, including goal setting, resource allocation, and team performance;

Experience in a managerial or team-lead role, with ownership of social media strategy, performance, and team development.

Strong football knowledge and being a passionate football fan are highly preferred.

Please include links to the social media pages/accounts you have managed.

1. Social Media Strategy & Business Ownership

Own the overall social media strategy and roadmap, translating business and brand objectives into clear goals, channel strategies, content direction, and execution plans;

Define the role of each social media platform and continuously optimize the channel mix based on audience, performance, and business priorities;

Set clear KPIs and performance standards and take ownership of overall results.

Lead and develop the social media/content team through goal setting, resource allocation, performance management, and coaching;

Establish efficient workflows across content planning, production, publishing, analysis, and optimization;

Prioritize projects and allocate resources based on business impact.

3. Content & Brand Management

Own the overall content strategy, content pillars, and publishing rhythm across platforms;

Set content quality standards and ensure consistency in brand positioning, tone of voice, and messaging;

Guide the team in developing both static and video content tailored to each platform.

4. Performance & Data Management

Establish social media KPIs, reporting, and performance monitoring across key metrics;

Identify trends and performance gaps, translate insights into strategic decisions, and drive continuous optimization.

Conduct competitor and market analysis to identify industry trends, content opportunities, and emerging social media strategies;

Monitor competitor activities and performance, translate insights into actionable recommendations, and continuously improve the social media strategy.

Other Requirements:

Mandarin proficiency is highly preferred and a significant advantage

You must have full Australian working rights to be eligible to apply.