Senior Social Media Manager

Jack Nimble; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Family plan

Revenue share

Flexible hours

Workplace flexibility

Job summary

Sparro by Brainlabs & Jack Nimble in Sydney is seeking a Senior Social Media Manager. The role blends creative production with strategic leadership, guiding social content and client relationships to drive growth.

The ideal candidate has 7+ years in social media, excels at strategy, reporting, and coordinating cross-functional teams to deliver high-impact campaigns for diverse brands.

Qualifications

• 7+ years in social media, agency or client-side
• Strong ability to develop social media strategies using data and trends
• Excellent reporting and insight extraction
• Outstanding account management and client service skills
• Organised, communicative, and able to manage multiple projects
• Experience leading creative teams and coordinating production workflows
• Capable of translating client briefs into creative briefs
• Deep understanding of social platforms and content formats

Responsibilities

• Build Jack Nimble’s Always On offering into a successful, creative business unit
• Develop social media and content strategies to meet client goals
• Nurture client relationships to drive growth
• Analyse social results to extract insights and opportunities
• Oversee reporting frameworks and KPIs with focus on engagement
• Lead a team of content creators and briefing writers
• Coordinate production teams to deliver content
• Translate client briefs into actionable creative briefs
• Collaborate with the wider creative team on pitches and presentations
• Stay ahead of social trends and identify new opportunities
• Draft quotes and manage production-related budgets

Skills

Social strategy

Client relationship

Team leadership

Content planning

Trend analysis

Reporting

Communication

Briefing

Job description

We’re seeking a Senior Social Media Manager to join our growing team in Sydney!

Only candidates with rights to work and live in Australia will be considered for the role.

About Us

We’re Sparro by Brainlabs & Jack Nimble — an agency pair of 120 digital marketers, data scientists, producers and creatives.

Through 12 years of success and growth, we are Australia’s largest indie digital agency and as of 2024 have embarked on our next big step - through acquisition by Global indie digital agency, Brainlabs.

Jack Nimble is a creative agency–production company hybrid that specialises in social-first content.

Our vision is to: create the best social content in the world.

We work with brands like Samsung, Spotify, AMP, Destination NSW, Gumtree, Liquorland, NRMA and ASICS helping them show up in culture, not just in feeds.

In 2021, Jack Nimble joined Sparro, Australia’s largest independent digital marketing agency. Together, we combine creative thinking with deep performance expertise, giving our ideas the power to travel further and perform harder.

It is an exciting time to join our team. If you are looking to do the best work of your career, on a global scale, check out our positions at Sparro by Brainlabs & Jack Nimble.

Job Description - Senior Social Media Manager

Position Description

The Senior Social Media Manager is an experienced creative and producer hybrid. They are strategic thinkers and brilliant at nurturing relationships with their team and external providers. They understand our client’s needs back to front and consistently deliver best in class social and digital content.

Responsibilities

• Building Jack Nimble’s Always On offering into a successful, creative and collaborative business unit
• Develop strong social media and content strategies that help brands achieve their goals
• Build and maintain relationships with clients to unlock brilliant results and business growth
• Analyse and interpret social media results to identify impactful insights and new opportunities for clients.
• Oversee reporting frameworks and KPIs with a strong focus on engagement and discoverability.
• Manage a team of creators who write, plan, create always on social media activity
• Coordinate production teams consisting of shooters, editors, animators and designers to get content made
• Understanding client briefs and translating into creative briefs
• Work with the broader creative team to assist with creative presentations and brainstorms
• Stay on top of social media trends and proactively identify new opportunities for clients
• Understanding business financials and drafting quotes to account for production work.

Skills

• 7+ years’ experience in social media, ideally with experience both client-side and at an agency
• A strategic thinker, capable of developing social media strategies for various brands and drawing from performance data, platform trends and audience insights
• Strong reporting skills. Can lead reports and has a proven ability to draw out compelling insights to influence decisions and drive more impact.
• Excellent account management skills, ensuring each client feels like they are number one
• Has strong organisational and communication skills, capable of multi-tasking various projects
• Manages and leads teams, bringing out their creativity and best work in a positive environment
• Can delegate and brief tasks to content managers, copywriters, creatives creators and provide relevant feedback to make ideas better
• Has a strong understanding of business requirements and challenges faced by clients. Proven success working for multiple brands and content verticals.
• Has a thorough understanding of the channels content is being produced for and the importance of producing bespoke / adapted content for each
• Has a thorough understanding of the production process, capable of managing production outputs alongside producers and without the help of producers when required
• Has their finger on the pulse with all things social, and can identify opportunities for their clients to get involved in trends, new platforms, content techniques, etc.
• Has a passion for social-first video content and a full understanding of the best specs, lengths and practices

The benefits of working at Sparro by Brainlabs & Jack Nimble

• Supporting Familys Our comprehensive family plan leads the way in creating a shared, flexible and supported avenue for our people to raise their children. This plan includes multiple weeks of paid leave for all carers, flexible hours, adjustable ‘Ease-In’ and return to work plans.
• Revenue Share We grow together. In learning, experience and ideas. It’s the basis of our culture and the key to our success. We want to share that success. Each member of our team is eligible for a quarterly revenue share when Sparro meets or exceeds our revenue forecast for the quarter.
• Workplace Flexibility Everyone has personal preferences and commitments, we are dedicated to fostering flexibility in employment and working arrangements to achieve the optimum balance between work and life responsibilities for all employees.
• And many more benefits!