Senior Social & Influencer Programs Director | Flexible

Herd MSL; Sydney; On-site; AUD 170,000 - 210,000; Full time

Benefits offered by this job

Flexible working through Publicis Libe

Wholeself wellbeing program

Marcel and Marcel Classes

Career Conversations

Work Your World

Leave and parental benefits

Inclusion networks and partnerships

Job summary

Publicis Groupe in Sydney seeks an Account Director to lead integrated social and influencer work for Australia’s leading brands. This senior, hands-on role focuses on delivering multi-stream programs that connect social activation with paid media and commerce outcomes.

You’ll provide central oversight across clients and teams, drive end-to-end delivery, and mentor staff while maintaining calm under pressure. A strong track record in delivering complex programs is essential.

Qualifications

• Proven Account Director-level experience in social, influencer, digital or integrated agency settings.
• Exceptional project and traffic management across complex programs with multiple stakeholders.
• Strong social and influencer delivery including creator workflows and measurement.
• Understanding of paid social and media integration with social commerce in mind.
• Hands-on platform experience with Traackr preferred.
• Experience leading demanding, fast-moving consumer accounts in an agency village or multi-agency model.

Responsibilities

• Lead end-to-end delivery of always-on social, creator programs, from scoping to publishing and reporting.
• Oversee multiple workstreams with visible milestones, owners and critical paths.
• Traffic work across account teams, strategists, creators, production, legal and finance.
• Lead social delivery across TikTok, Instagram, YouTube and emerging channels.
• Oversee creator selection, production, approvals and usage rights alongside contracting.
• Apply Traackr governance and data quality to campaigns and reporting.

Skills

Account leadership

Traffic management

Social & influencer

Paid social integration

Team leadership

Budget & forecasting

Stakeholder management

Tools

Traackr

Job description

Publicis Groupe in Sydney seeks an Account Director to lead integrated social and influencer work for Australia’s leading brands. This senior, hands-on role focuses on delivering multi-stream programs that connect social activation with paid media and commerce outcomes.

You’ll provide central oversight across clients and teams, drive end-to-end delivery, and mentor staff while maintaining calm under pressure. A strong track record in delivering complex programs is essential.