Senior Publicist

Stan.; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

18 weeks paid parental leave

Employee Exclusives program

Digital newspaper subscription

Stan subscription voucher

Nine Careers info

Job summary

Stan, part of Nine Entertainment Co., is seeking a Senior Publicist on a 13-month maternity cover contract to lead publicity for Stan’s Entertainment slate. You will manage media outreach, press materials, events, and talent interviews across the Nine Group network in a fast-paced environment.

The ideal candidate has 5+ years in PR for entertainment, strong media relationships, and a proven track record of high-impact earned coverage.

Qualifications

• Minimum 5 years of experience in PR, publicity and communications in the entertainment industry.
• Strong understanding of the Australian media landscape and ability to leverage editorial opportunities.
• Proven track record of delivering high-impact earned media and managing multiple campaigns.

Responsibilities

• Develop long and short-lead publicity campaigns for Stan’s Entertainment slate, maximising earned media opportunities.
• Execute editorial opportunities across the Nine Group network to amplify Stan’s content and brand reach.
• Lead day-to-day publicity delivery: media pitching, press releases, media alerts, talent interviews, photoshoots and events.
• Collaborate with internal and external stakeholders to maximise opportunities for the business.
• Monitor campaign performance and share insights to optimise future campaigns.

Skills

PR experience

Media relations

Storytelling

Media pitching

Campaign management

Talent handling

Event publicity

Job description

Stan

Stan is part of Nine Entertainment Co., Australia’s leading media and entertainment network, delivering compelling content as Australia’s leading local subscription service. We partner with Hollywood studios, international networks, and Australian producers to deliver content across Australia.

Stan is dedicated to creating Australia’s most innovative and high-end productions—Stan Originals— that are critically acclaimed, multi-award-winning, and loved by our subscribers. Stan Sport is also Australia’s home for the biggest moments in National and International sport. With the Olympic Games, Premier League, Rugby, Grand Slam Tennis, and so much more, our world-class storytelling and coverage combine to bring fans closer to the action.

By joining us, you will drive innovation and contribute to the exhilarating work that we do.

Job Description

Stan’s Entertainment PR team is responsible for driving high-impact editorial coverage across earned channels, ensuring our campaigns are innovative, disruptive and engaging. Working in a small, agile team across a diverse range of campaigns, Stan PR creates a demand for Stan’s Entertainment portfolio, strengthens our editorial footprint, and converts cultural relevance into subscriber acquisition and retention.

We’re looking for a high-performing and experienced Senior Publicist on a 13-month maternity cover contract. Someone who lives and breathes entertainment and thrives in a fast-paced and constantly changing environment. We are searching for someone energetic, versatile, and prepared to think outside the box to engage the media and drive highly visible, disruptive publicity.

Key Responsibilities:

• Develop long and short-lead publicity campaigns for Stan’s Entertainment slate, maximising earned media opportunities

• Execute editorial opportunities across the broader Nine Group network to amplify Stan’s content and brand reach.

• Lead the day-to-day delivery of publicity activity, including media pitching, press releases, media alerts, talent interviews, photoshoots, red carpet events, press conferences and on-ground activations.

• Possess an acute understanding of how media can be leveraged over time through production into launch

• Leverage strong relationships with Australian media, journalists, editors, talent, agents and key industry partners

• Work closely and collaboratively with internal stakeholders (Content, Marketing and Social teams) and external stakeholders (Productions, Unit Publicists etc) to develop and maintain close relationships that help to maximise opportunities for the business.

• Monitor campaign performance, analyse earned media outcomes and share insights to optimise future campaigns.

Position Requirements

• Minimum 5 years of experience in PR, publicity and communications in the entertainment industry

• Deep understanding of the Australian media landscape, with the ability to effectively leverage editorial opportunities both within the Nine Group network and across external outlets.

• Demonstrated ability to thrive in a small team environment, managing a diverse range of concurrent campaigns with agility, focus and a proven track record of generating high-impact earned coverage.

• Outstanding media pitching, storytelling, and written and verbal communication skills.

• Experience managing talent, publicity events, and campaign activations.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers

• Access to ‘Employee Exclusives’ program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.

• Digital newspaper subscription to our mastheads

• Annual gift voucher for Stan subscription

• More info at Nine Careers

Our Commitment to Diversity and Inclusion

We’re committed to a safe, respectful and inclusive Nine. From day one, you’ll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights:

Please note to apply for this role you must already have the right to lawfully work and live in Australia.