Senior Product Marketing Manager

Jobtailor; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Job summary

Relevance AI is seeking a product marketing leader to define differentiated positioning for its AI platform and own go‑to‑market for launches, feature announcements, and ongoing communications.

You will develop ICPs, buyer journeys, and customer-focused stories, create a broad set of assets, enable sales, and collaborate across Product, Engineering, Marketing, and CS to drive activation and growth.

Qualifications

• 4–8+ years in product marketing for B2B SaaS or AI with GTM ownership
• Experience marketing technical software products
• Exposure to AI, automation, data, or developer tools valued
• Strong expertise in ICPs, buyer journeys, personas, positioning and messaging
• Track record creating sales enablement and customer-facing assets
• Exceptional storytelling, writing and content creation skills
• Ability to produce polished presentations, assets, and video content independently
• Partner with Product & Engineering to translate capabilities into market value
• Influence across Product, Sales, Marketing and Customer Success without formal authority
• Self-directed, flexible, action-oriented; comfortable moving between strategy and execution
• Curiosity about AI and agentic automation
• Experience in startup or growth-stage environments
• Comfort with hybrid work and across time zones
• Willingness to travel SF-Sydney for extended sessions
• Nice-to-have technical undergrad degree or related coursework
• Strong analytics orientation across KPIs is a plus
• Portfolio or public samples are a plus

Responsibilities

• Define and maintain differentiated positioning and messaging for the Relevance AI platform
• Develop deep understanding of ICPs, buyer journeys, personas, and decision factors
• Translate AI capabilities into compelling customer-focused stories for business and technical audiences
• Own go-to-market planning and execution for product launches and feature announcements
• Create and improve product marketing assets including pages, data sheets, white papers, decks, videos, and roadmaps
• Build sales enablement tools and deliver training to communicate product value and accelerate deals
• Partner with demand generation on content and campaigns to create and accelerate pipeline
• Develop lifecycle and expansion campaigns to improve activation, usage, adoption, and retention
• Represent the product at customer meetings, events, webinars, and market-facing opportunities
• Gather customer and competitive insights to inform strategy and differentiation
• Measure program performance and use data to improve impact
• Collaborate with Product and Engineering on roadmap alignment and launches
• Partner with Sales on enablement and opportunities
• Collaborate with Marketing on messaging, content and market representation
• Collaborate with Customer Success on adoption and renewals of new capabilities
• Report to the CMO and help build the first dedicated product marketing function at Relevance AI
• Build the first dedicated product marketing function at Relevance AI

Skills

Product marketing

Go-To-Market Strategy

Sales Enablement

Customer Journey Mapping

Content Creation

Presentation Skills

Technical Marketing

Education

Bachelor’s degree in CS/Data Science/Math

Tools

Sales Enablement Tools

Content Creation Tools

Analytics Platforms

Presentation Software

Video Editing Software

Job description

• Define and maintain differentiated positioning and messaging for the Relevance AI platform


• Develop deep understanding of ideal customer profiles, buyer journeys, personas, and customer decision factors


• Translate technical AI platform capabilities into compelling customer-focused stories for business and technical audiences


• Own go-to-market planning and execution for product launches, feature announcements, and ongoing product communications


• Create and improve product marketing assets, including product pages, data sheets, white papers, presentations, videos, explainers, customer-facing roadmaps, and digital content


• Build sales enablement tools and deliver training to communicate product value, accelerate deals, and support renewals


• Partner with demand generation on pipeline-creating and pipeline-accelerating content and campaigns


• Develop lifecycle and expansion campaigns to improve activation, usage, adoption, and retention


• Represent the product at customer meetings, trade shows, speaking events, webinars, and other market-facing opportunities


• Gather customer and competitive insights to inform product strategy, positioning, and differentiation


• Measure product marketing program performance and use sales and marketing data to improve impact


• Partner with Product and Engineering on roadmap alignment, technical relationships, customer value translation, market insights, and launches


• Partner with Sales on enablement, practical tools, major opportunities, deals, and renewals


• Partner with Marketing on consistent messaging, content, campaigns, and market representation


• Partner with Customer Success on adoption, expansion, renewals, and communication of new capabilities


• Report directly to the CMO


• Build the first dedicated product marketing function at Relevance AI

Requirements

• 4–8+ years of product marketing experience in B2B SaaS or AI, including direct ownership of go-to-market strategy, messaging, and product launches


• Experience marketing technical software products


• Exposure to AI, automation, data, or developer-oriented tools is highly valued


• Strong expertise in ideal customer profiles, buyer journeys, persona development, positioning, and messaging


• Track record of creating sales enablement and customer-facing assets supporting pipeline and revenue outcomes


• Exceptional storytelling, writing, and content creation skills


• Ability to independently produce polished presentations, written assets, and video content using standard tools


• Success partnering with Product and Engineering teams to translate technical capabilities into market value


• Ability to influence across Product, Sales, Marketing, and Customer Success without formal authority


• Self-directed, flexible, action-oriented, and comfortable moving between strategy and hands‑on execution


• Genuine curiosity about AI and agentic automation, with enthusiasm for using the product and building technical fluency


• Experience in a startup or growth‑stage environment


• Comfort working in a hybrid environment and collaborating across time zones


• Ability to work with customers in EMEA and APAC when needed


• Willingness to travel between San Francisco and Sydney for extended working sessions


• A technical undergraduate degree or college‑level coursework in computer science, data science, mathematics, statistics, or a related field is nice to have


• Strong measurement and analytics orientation across sales and marketing KPIs is nice to have


• Portfolio or public samples are nice to have

Core Competencies

Demonstrates expertise in product marketing for B2B SaaS and AI, with a strong focus on go-to-market strategy, customer profiling, and compelling storytelling. Capable of creating impactful marketing assets and collaborating effectively across teams to drive product adoption and revenue growth.

Highest-signal resume keywords

• Product Marketing Experience


• Go-To-Market Strategy


• Sales Enablement


• Customer Journey Mapping


• Content Creation

Hard Skills

• Product Positioning


• Messaging Development


• Technical Software Marketing


• Data Analysis


• Presentation Skills

Soft Skills

• Storytelling


• Influencing Without Authority


• Self-Directed


• Flexible


• Curiosity About AI

Industry Keywords

• B2B SaaS


• AI


• Automation


• Customer Success


• Startup Environment

Tools & Technologies

• Sales Enablement Tools


• Digital Content Creation Tools


• Analytics Platforms


• Presentation Software


• Video Editing Software