Senior Manager, PR & Communications

Betashares Capital; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Betashares Capital in Sydney seeks a Senior Manager, PR & Communications to lead the development and delivery of defined media relations and communications activity that strengthens the company’s brand, products and investment insights across mainstream and trade media.

The role owns the PR operating rhythm, shapes strategy, campaigns and measurement with the team, and provides counsel to internal stakeholders while partnering with agencies and cross-functional groups.

Qualifications

• 10+ years in PR, communications or corporate affairs with ownership of strategy and senior stakeholder relationships.
• Ability to lead media strategy and relationships with senior journalists across major outlets.
• Strong finance/markets knowledge or ability to learn complex regulated topics quickly and translate into stories.
• Experience advising senior stakeholders, interview prep, messaging and issues management.
• Excellent writing and editing across pitches, releases, talking points and thought leadership.
• Strong planning and leadership-through-influence to manage agencies and cross-functional teams.

Responsibilities

• Lead the development and delivery of defined PR and communications plans aligned to brand, product and commercial priorities.
• Own media relationships and proactive media strategy across our investment strategy team.
• Shape clear narratives from investment, ETF, market and consumer finance themes for media readiness.
• Advise senior stakeholders and spokespeople on media approach and interview preparation.
• Lead integrated PR campaigns and thought leadership in partnership with marketing and legal teams.
• Direct day-to-day agency activity, including briefing, prioritisation and quality control.
• Set reporting rhythms and use coverage and metrics to improve PR effectiveness.

Skills

PR strategy

Media relations

Executive comms

Stakeholder mgmt

Crisis management

Writing & editing

Campaign execution

Tools

Media monitoring tools

PR software

MS Office

Job description

Reporting to the PR & Communications Director within the Marketing team, the Senior Manager, PR & Communications leads the development and delivery of defined media relations and communications activity that strengthens Betashares’ brand, products, investment insights and spokespeople across mainstream, consumer, business and trade media.

The role owns the PR operating rhythm for defined priorities, shaping media strategy, narratives, campaign execution, measurement and continuous improvement.

This role provides sound communications counsel to internal stakeholders and spokespeople, working closely with marketing, product, investment, distribution, legal and compliance teams, as well as external agencies and media contacts. It is suited to a seasoned, commercially minded communications professional who can lead through influence, manage higher-risk or reactive media matters with sound judgement, and turn complex investment and market topics into credible stories that build brand visibility, reputation and trust.

The role is well suited to someone who has worked in-house with a fast paced, growing business or successfully led high profile accounts at a PR agency.

Role Responsibilities

• Lead the development and delivery of defined PR and communications plans aligned to brand, product and commercial priorities.
• Own media relationships and proactive media strategy across our highly regarded investment strategy team.
• Shape clear, compelling narratives from investment, ETF, market and consumer finance themes, ensuring messaging is accurate, differentiated and media-ready.
• Advise senior stakeholders and spokespeople on media approach, messaging, interview preparation and external communications risk.
• Lead integrated PR campaigns, research-led initiatives and thought leadership activity in partnership with marketing, product, investments, distribution, legal and compliance teams.
• Manage reactive media enquiries and support issues management, applying sound judgement and escalating sensitive matters appropriately to the PR & Communications Director.
• Direct day-to-day agency activity, including briefing, prioritisation, quality control, workflow management and performance review.
• Set clear reporting rhythms and use media coverage, campaign metrics and stakeholder feedback to improve PR effectiveness and inform future activity.

Key skills and experience

Must-haves

• 10+ years of experience in PR, communications, media or corporate affairs, including ownership of communications strategy, campaign outcomes and senior stakeholder relationships.
• Proven ability to lead media strategy and build effective relationships with senior journalists across relevant mainstream, consumer, business and/or trade media.
• Strong understanding of finance, investing and markets, or demonstrated ability to quickly master complex or regulated subject matter and translate it into clear media narratives.
• Experience advising senior stakeholders and spokespeople, including interview preparation, messaging, reactive media handling and issues management.
• Excellent writing and editing skills across media pitches, press releases, talking points, briefing notes, Q&As and thought leadership materials.
• Strong planning, judgement and leadership-through-influence, with the ability to manage agencies, cross-functional stakeholders, competing priorities and higher-risk communications activity.

Nice-to-haves

• Experience in financial services, wealth management, banking, business media or another complex or regulated sector.
• Experience mentoring junior team members or leading contributors without direct reporting authority.
• Familiarity with media monitoring tools, PR software, social media platforms and Microsoft Office.