Senior Performance Manager

Social Garden; City of Melbourne; Presencial; AUD 150 000 - 210 000; Tempo integral

Resumo da oferta

The Garden is seeking a Senior Performance Manager to lead paid media strategy for a diverse client portfolio, focusing on lead generation and high-value purchases rather than eCommerce. You will own the end-to-end journey from ad to enquiry, mentor junior team members and shape measurement frameworks across GA4/ GTM.

You will collaborate with Client Services, Strategy, Content and Creative teams, turning data into actionable insights and client stories while driving pitches and new business

Qualificações

• 5+ years' digital marketing experience with a strong performance and lead generation focus.
• Deep experience across Google and Meta, plus exposure to LinkedIn and TikTok.
• Strong strategic and analytical thinking.
• Confidence working with GTM, GA4 and campaign measurement.
• Experience leading client conversations and presenting recommendations.
• Ability to connect media performance with creative, conversion and the broader customer journey.
• Strong organisation, communication and attention to detail.
• Collaborative approach and willingness to mentor others.
• Practical interest or experience using AI within marketing workflows.

Responsabilidades

• Lead paid media strategy across Google, Meta, LinkedIn and TikTok.
• Identify opportunities to improve, scale and evolve client performance.
• Own the full conversion journey from ad and creative through to landing page, form and enquiry.
• Brief and challenge creative, and run meaningful A/B testing across ads, landing pages and conversion journeys.
• Build strong measurement frameworks across GA4, GTM, platform tracking and attribution.
• Turn data into clear insights, recommendations and client stories.
• Work closely with Client Services, Strategy, Content and Creative teams.
• Mentor and develop other members of the performance team.
• Contribute to pitches, new business and broader agency thinking.
• Use AI, APIs and emerging tools to interrogate data, automate repetitive workflows, improve QA and reporting, sharpen strategy and uncover opportunities faster.

Conhecimentos

Lead generation

Performance marketing

Strategic thinking

Analytical thinking

Client management

Mentoring

AI in marketing

Ferramentas

GA4

GTM

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Descrição da oferta de emprego

Performance is evolving and we’re looking for a Senior Performance Manager who wants to be part of what comes next.

About the role

We're looking for an experienced performance marketer who can think beyond the campaign. Reporting to our Director of Media and Performance, you'll take ownership of a varied client portfolio, leading performance strategy, campaign execution, optimisation and measurement. This is predominantly lead generation and performance marketing across considered, high-value purchases where success is measured through qualified enquiries, lead quality and cost per acquisition, rather than eCommerce sales.

Key responsibilities

• Lead paid media strategy across Google, Meta, LinkedIn and TikTok
• Identify opportunities to improve, scale and evolve client performance
• Own the full conversion journey from ad and creative through to landing page, form and enquiry
• Brief and challenge creative, and run meaningful A/B testing across ads, landing pages and conversion journeys
• Build strong measurement frameworks across GA4, GTM, platform tracking and attribution
• Turn data into clear insights, recommendations and client stories
• Work closely with Client Services, Strategy, Content and Creative teams
• Mentor and develop other members of the performance team
• Contribute to pitches, new business and broader agency thinking
• Use AI, APIs and emerging tools to interrogate data, automate repetitive workflows, improve QA and reporting, sharpen strategy and uncover opportunities faster

About you

• 5+ years' digital marketing experience with a strong performance and lead generation focus
• Deep experience across Google and Meta, plus exposure to LinkedIn and TikTok
• Strong strategic and analytical thinking
• Confidence working with GTM, GA4 and campaign measurement
• Experience leading client conversations and presenting recommendations
• An ability to connect media performance with creative, conversion and the broader customer journey
• Strong organisation, communication and attention to detail
• A collaborative approach and willingness to mentor others
• Practical interest or experience using AI within marketing workflows

About us

The Garden is an award-winning performance marketing agency helping clients scale their marketing capability across digital advertising, marketing automation, brand, content, sales and CRM. Our 70+ Gardeners work across property, education, health, finance, retirement living, B2B, events and NFP. We're a team that loves great work and great results, keeps learning, plays to people's strengths, celebrates the wins and genuinely enjoys the journey along the way.