Senior Marketing Specialist

MEGT (Australia) Ltd; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid working arrangements

Parental leave 14 weeks

Leave loading and extra annual leave

Job summary

MEGT (Australia) Ltd is seeking a Senior Marketing Specialist to drive customer acquisition and growth from its Ringwood base. You will translate complex priorities into effective marketing plans across B2B, B2C, government, and RTO audiences, combining strategy with hands-on execution.

You will lead campaigns, collaborate with stakeholders, manage CRM and marketing automation, and continually analyse performance to optimize results.

Qualifications

• 8+ years of marketing experience
• B2B and/or not-for-profit experience
• Track record of campaigns that generate leads or support customer acquisition
• Strong knowledge of digital performance marketing, CRM and customer journeys
• Ability to manage marketing plans from strategy through execution across multiple channels
• Confident briefing processes with senior stakeholders, internal teams and agencies
• Excellent communication, project management and analytical skills

Responsibilities

• Collaborate with senior stakeholders to develop and execute marketing solutions aligned with objectives
• Lead brand and performance marketing campaigns to drive awareness, leads and engagement
• Coordinate internal teams, external agencies, budgets and timelines for cross-channel activity
• Analyse campaign performance and customer insights to identify opportunities for improvement

Skills

B2B marketing

Not-for-profit

Lead generation

CRM

Digital marketing

Campaign planning

Cross-channel

Stakeholder management

Analytical skills

Project management

Education

Marketing degree

Tools

Marketing automation

Analytics tools

Job description

The Opportunity

Based at our head office in Ringwood, the Senior Marketing Specialist reports to the Head of Marketing and plays a key role in strengthening MEGT’s market position and driving customer acquisition, engagement and growth.

Working closely with our Apprentice Connect Provider (ACP) and Transition to Work (TTW) divisions, corporate teams and shared services stakeholders, you’ll translate complex business priorities into effective marketing plans across our B2B, B2C, government, RTO and industry audiences.

This is a role for someone who enjoys both the strategy and the execution. You'll be comfortable developing marketing plans, executing multi-channel campaigns, working with internal stakeholders and agencies, using CRM and marketing automation platforms, and analysing results to continually improve performance.

Key Responsibilities

• Collaborate with senior stakeholders to develop and execute effective marketing solutions for MEGT’s divisions, aligned with business and commercial objectives.
• Lead brand and performance marketing campaigns to drive brand awareness, lead generation, customer acquisition and engagement.
• Coordinate internal teams, external agencies, budgets and timelines to manage the delivery of cross-channel marketing activity.
• Analyse campaign performance, marketing effectiveness and customer insights to identify opportunities for continual improvement.

About You

• 8+ years’ marketing experience and a tertiary qualification in Marketing
• B2B and/or not-for-profit experience will be highly regarded
• A track record of developing and delivering campaigns that generate leads, improve conversion or support customer acquisition
• Strong knowledge of digital performance marketing, CRM and customer journeys
• Demonstrated ability to manage marketing plans from strategy through to execution across multiple channels and evaluation
• Confidence collaborating with senior stakeholders, internal teams and external agencies, including briefing processes
• Excellent communication, project management and analytical skills

Find your ME at MEGT

At MEGT, we are a proud Australian not-for-profit that’s helped over one million people kickstart amazing careers since 1982!

Benefits

We’re proud to be certified Great Place to Work - and we live it every day. We support work-life balance and offer great benefits to help you thrive:

• 14 weeks paid parental leave after 6 months
• Hybrid working arrangements
• $500 My Benefits voucher referral bonus
• 3 paid Christmas close-down days
• Buy or cash out extra annual leave + 17.5% leave loading
• Pro-rata long service leave after 7 years
• Salary packaging available (non-PBI)
• Professional development & study support
• Travel, retail, entertainment and health insurance discounts
• Employee Assistance Program (includes Nurse on Call)

The MEGT Commitment

At MEGT, people are at the heart of everything we do. Our values - United, Savvy, Trailblazers, and Thrive guide our culture and the way we work.

We are an Equal Opportunity Employer and Child Safe Organisation, committed to a safe, inclusive, and diverse workplace. We welcome applicants of all backgrounds, including women, First Nations People, veterans, individuals with disability, and people from minority groups. Learn more about our commitment here.