Senior Marketing Manager - ANZ

Gentrack Ltd (Global); Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

Gentrack Ltd (Global) in Melbourne is seeking a senior ANZ Marketing leader to shape campaigns across Australia and New Zealand. You will partner with sales and product, drive demand, and leverage AI-enabled tools to accelerate growth.

Reporting to the APAC Regional Marketing Director, you will manage regional priorities, collaborate with global teams, and travel as needed to support events and customer engagement. This is a hybrid role with three days in office and two days flexible.

Qualifications

• 6-10+ years in B2B marketing for tech/software.
• Go-to-market planning and hands-on execution.
• Analytical approach to campaign measurement.
• Ability to use AI tools effectively.
• Excellent interpersonal and writing skills.
• Highly organized with attention to detail.

Responsibilities

• Develop and lead ANZ regional marketing strategy aligned with global goals and local sales objectives.
• Partner with sales, product and global marketing to ensure integrated campaigns and execution.
• Lead demand generation across digital, social, events and ABM programs.
• Monitor market trends and competitors; translate insights into campaigns and content.
• Lead regional trade shows, events and partner activities; adjust strategies as needed.

Skills

B2B marketing in tech/software

Go-to-market planning

Data-driven / analytical

AI tools proficiency

Interpersonal communication

Organization and detail orientation

Tools

HubSpot

Canva

Job description

The Company

We are entering a new era, with utilities worldwide transforming to meet business and sustainability targets. For over 35 years Gentrack has been partnering with the world’s leading utilities, and more than 60 energy and water companies rely on us. Gentrack, with our partners Salesforce and AWS, are leading today’s transformation with g2.0, an end-to-end product-to-profit solution.

Department: Marketing

Employment Type: Permanent - Full Time

Location: Melbourne, AU

Description

We are entering a new era, with utilities worldwide transforming to meet business and sustainability targets. For over 35 years Gentrack has been partnering with the world’s leading utilities, and more than 60 energy and water companies rely on us. Gentrack, with our partners Salesforce and AWS, are leading today’s transformation with g2.0, an end-to-end product-to-profit solution.

Our Values and Culture

• Respect for the planet
• Respect for our customers and
• Respect for each other

Gentrackers are a group of smart thinkers and dedicated doers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do.

This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack's global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business.

The Opportunity

This is a chance to shape marketing across Australia and New Zealand at a time when utilities are rethinking how they serve customers and support the energy transition. You’ll work on meaningful challenges, with the freedom to turn your ideas into campaigns and see the impact of your work across the region.

You’ll join a friendly, and high-achieving marketing team that takes pride in its work, shares ideas openly and embraces AI. Based in Melbourne, with flexible work arrangements (three days in office, two days flexible) you’ll have ownership of ANZ marketing while drawing on the expertise and support of a global team

The Specifics

The role gives you variety: you’ll set regional priorities, build campaigns, partner closely with sales and bring Gentrack’s AI-enabled billing and CRM solutions to market, working closely with our partners (including AWS and Salesforce). If you enjoy both shaping the strategy and making it happen, you’ll have room to do both here.

Reporting to the Regional Marketing Director of APAC, you'll be instrumental in supporting the go-to-marketing strategy to build lead generation, customer retention and build brand awareness in ANZ.

This role is a mix of both strategic and operational marketing; while this is a senior position, which will be accountable for strategy and execution, you will also be responsible for the hands-on execution with support of the global team including creative, digital marketing and social media.

Due to the global nature of the business, you will be required to regularly be available for evening calls to accommodate the team in Europe. You will also need to be able to travel both domestically and internationally.

Your Key Responsibilities

Regional Marketing Leadership

• Develop and execute the ANZ and Pacific Islands regional marketing strategy aligned with Gentrack’s global goals and local sales objectives.
• Act as the primary marketing partner for the ANZ regional leadership and sales teams.
• Build brand visibility and credibility within the energy and water industries.
• Organise hospitality events to create strong relationships between Gentrack and existing customers or prospects.
• Support Gentrack’s investor events, media and communication needs.
• Ensure close alignment with Sales, Product, and global Marketing teams to align strategies and ensure integrated campaign execution.
• Occasionally support internal communications and events when required.

Campaigns and Demand Generation

• Plan and deliver integrated campaigns across digital, social, trade shows, and traditional channels to build awareness and generate qualified leads.
• Deliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunities.
• Write press releases, LinkedIn posts, blog articles, and case studies relevant to the ANZ region.
• Develop and execute targeted ABM programs to support Sales and Pre-Sales teams in converting strategic opportunities.
• Leverage marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing and measure campaign performance and ROI.

Market and Competitive Intelligence

• Monitor regulatory changes, industry developments, and competitor activities in energy and water markets.
• Translate insights into actionable marketing initiatives and thought-leadership content.
• Provide regular updates to global and regional teams on emerging trends and opportunities.

Digital Marketing and Analytics

• Lead performance marketing initiatives to drive awareness and pipeline growth.
• Collaborate with Digital Marketing to measure campaign effectiveness and continuously improve performance of regional campaigns.

Events And Trade Shows

• Lead the strategy, planning, and execution of regional trade shows, conferences, partner events and webinars.
• Manage agencies and vendor relationships, booth design, logistics, and post-event lead follow-up.
• Ensure Gentrack’s presence at events reflects brand excellence and thought leadership.
• Identify and coordinate speaking opportunities to enhance visibility and credibility.

What We’re Looking For

• 6-10+ years’ experience in a B2B marketing in a tech/software environment
• Go-to-market planning capabilities including demand generation and experience in hands-on execution
• Analytical and structured to analyse data to ensure that programs support business goals
• Ability to use different AI tools effectively and execute quickly in an extremely fast paced, high growth environment
• Excellent interpersonal and communication skills; ability to influence others without formal authority
• Highly organised and detail oriented

Bonus Points For

• Understanding of the utilities industry (energy/water)
• Working in a scale-up and fast growth environment
• Hubspot experience to run campaigns
• Familiarity with design tools like Canva or basic video editing software is a plus

Personal Attributes

• A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment
• Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely

What We Can Offer You

• Personal growth – in leadership, commercial acumen and technical excellence
• To be part of a global, winning high growth organisation – with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet

Gentrack want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.