Senior Marketing Manager

Preacta Recruitment; Sydney; Hybrid; AUD 150,000 - 170,000; Full time

Job summary

Preacta Recruitment represents a high growth SaaS business seeking a hands-on senior marketing leader to own demand gen, product marketing and organic growth from the ground up. You'll lead a small team and report to the GM, with a $1m budget to test, learn and scale.

Location: North Sydney with hybrid setup (3 days in office, 2 from home). Salary: ~AU$160k + super. You will build AI agents and automations, optimize ROI, and closely partner with sales to keep momentum across the pipeline.

Qualifications

• Experience building AI agents or automations with tangible outcomes.
• Commercial mindset with ROI focus and ability to report to GM/board.
• Proven ability to own demand gen, product marketing and growth.
• Background in paid media, SEO and B2B SaaS marketing.
• Direct people management of a small team.

Responsibilities

• Own channel management and demand gen as the core engine for lead volume and quality.
• Build and deploy AI agents and automations across the marketing function.
• Manage paid digital, ABM, direct mail and events campaigns.
• Own product marketing and messaging for feature releases.
• Own lead reporting and live dashboards with rigorous optimization.

Skills

AI agents

Automation

Demand gen

Leadership

ROI optimization

Paid media

SEO

B2B SaaS

Job description

A high growth SaaS business in a more traditional sector, is looking for a hands-on senior marketing leader to take full ownership of the function. Already sitting at approximately $10m ARR with strong product market fit, this is a great opportunity to build and shape a relatively new marketing function and report directly to the GM.

About the role

As part of the senior leadership team, you'll lead a small marketing team (3 HC) and take complete ownership of demand gen, product marketing and organic growth. With real budget behind you (~$1mill) to test, learn and scale what works, and strong backing from the GM to make an impact, you'll be the driving force behind lead generation and pipeline. You'll work closely with sales to keep momentum strong. Day to day you will:

• Own channel management and demand gen as the core engine for lead volume and quality
• Build and deploy AI agents and automations across the marketing function, from lead feedback loops to content and reporting workflows
• Manage paid digital, ABM, direct mail and events campaigns, working closely with your team
• Own product marketing, translating feature releases into sharp positioning and messaging
• Own lead reporting and live dashboards, measuring optimisation with rigour

About you

This is an all round marketing leadership role, ideal for someone who has built a function rather than adapted or localised an existing one. This would be a good next step for someone in a senior manager role who wants to step into end to end ownership. You will:

• Have genuinely built AI agents or automations yourself (not just used AI tools) and be able to speak to specific examples, tools and outcomes (non-negotiable)
• Be commercially minded, understand the ROI on your marketing spend and be comfortable reporting to the GM and board
• Show initiative, coming up with campaign, event and content ideas that move the needle with your customers and bring them into the pipeline
• Have a strong background in paid media, SEO or emerging search so you can understand the data
• Have worked in-house in B2B SaaS environments and understand what genuinely works
• Have direct people management experience of small teams, this would be ideal but not a deal breaker

The logistics

Location: North Sydney with a hybrid set up, 3 days in office, 2 days from home.
Salary: ~$160k + super (bonus to be discussed)