Senior Marketing Manager

ANZUK Group; Melbourne; Hybrid; AUD 140,000 - 200,000; Full time

Benefits offered by this job

Impactful role

Well-resourced office with breakfast

Beny membership

Collaborative culture

Leadership development

Job summary

ANZUK Education is seeking a Marketing Lead to shape and execute a growth-focused plan across Australia and New Zealand. Reporting to the Global Head of Revenue, you will lead a small team of three marketing generalists, drive demand, and craft campaigns that attract educators and engage clients.

You will build and refine ANZUK Education's marketing plan, decide where to make the greatest impact, and turn insights into measurable activities for pipelines and educator supply.

Qualifications

• Experience leading marketing programs that drive demand and show impact on business performance.
• Ability to plan and execute campaigns across digital channels, email, search and events.
• Proven ability to influence senior stakeholders and manage cross-functional teams.
• Hands-on leadership with the ability to stay connected to delivery and outcomes.

Responsibilities

• Define and deliver ANZUK Education's marketing plan aligned to client and educator needs.
• Lead a team of three marketing generalists to execute campaigns and content.
• Develop campaigns across channels and measure performance and contribution to pipeline.
• Collaborate with sales, recruitment and global marketing to align goals and share learnings.
• Build clearer audience journeys and adopt marketing tech to improve efficiency.

Skills

Marketing leadership

Campaign strategy

Stakeholder influence

Team coaching

Digital marketing

Tools

Marketing automation

CRM

Analytics tools

Job description

• Working arrangements: Four days in the office and one day working from home

ANZUK Education is entering its next phase of growth and maturity. We help schools and early childhood centres find the educators they need, and educators find work where they can thrive. You’ll shape how we tell that story across Australia and New Zealand, build marketing that makes a measurable difference, and grow alongside a talented team and exceptional senior leaders.

You know how to make marketing work. You’ve built programs that deliver, brought ideas to life and earned the trust of the people around you. Now you’re ready for a bigger challenge: more complexity, more influence and a business with real purpose behind its ambition.

About the role

This is your chance to help define what marketing can do for ANZUK Education at a pivotal point in our growth. Reporting to the Global Head of Revenue, you’ll lead a team of three marketing generalists and bring sharper focus to how we create client demand, attract educators and show marketing’s impact on business performance.

Build a focused ANZ marketing plan grounded in what matters to our clients, candidates and commercial teams. You’ll decide where we can make the greatest difference and turn that thinking into action.

Create campaigns and content across digital channels, email, search, PR, partnerships and events. The mix will change with the audience; your job is to find what connects and what works.

Make it easier for educators to discover us, stay connected and come back to us. Help schools and early childhood centres see why ANZUK is a partner worth knowing.

Get close to sales, recruitment and global marketing colleagues. Listen to what they’re seeing, challenge assumptions where needed and turn audience insight into activity people can use and measure.

Lead and coach your team, while staying close to the work yourself. You’ll bring ideas, direction and momentum to planning, content, campaigns and delivery.

Build the foundations for what comes next: clearer audience journeys, better ways of working, stronger measurement and practical use of marketing technology.

In your first year, you’ll get under the skin of the ANZ market, earn confidence through visible wins and establish a clear plan that shows marketing’s contribution to client pipeline and educator supply.

Perks along the way

• A highly impactful role where you can see the difference your work makes.


• A well-resourced office with breakfast and delicious, healthy snacks.


• 'Beny membership', giving you access to benefits and discounts.


• A highly collaborative culture where people share ideas and work together.


• An emphasis on professional development and investment in leadership capability.

About you

You’re an experienced marketing generalist ready to make your mark in an established global business entering its next phase. You can bring clarity to a complex brief, influence senior stakeholders and still enjoy getting a campaign out the door. You bring:

• Results you can point to. You’ve built or substantially improved marketing plans, programs or capability, and can show the difference your work made to business performance.


• Range across audiences and channels. You can adapt your approach to different decision journeys, ideally across B2B and B2C. Your experience spans areas such as content, digital campaigns, demand generation, lifecycle communications and events.


• Commercial and creative judgement. You can find the insight that matters, turn it into a compelling idea and use performance data to decide what to do more of, improve or stop.


• Influence across the business. You can advise senior leaders with confidence, make a clear case for your recommendations and challenge thinking when it matters. You also build trust with frontline teams, listen to what they know and bring people with you through change.


• Hands-on team leadership. You can coach a small team, set clear priorities and stay personally involved in planning, content and campaign delivery.


• Curiosity and technical confidence. You learn new markets quickly and work well with global colleagues and specialist partners. You’re excited by what emerging marketing technology and AI can make possible, and have used new tools to better understand audiences, create content, personalise journeys or measure results. You’re always keen to test what works next.

Experience in recruitment or education is welcome, but you don’t need it to make an impact here.

Why us?

ANZUK Group is a global, for-purpose recruitment company with a simple goal: connect great people with meaningful roles in industries that make an impact. At ANZUK Education, we connect people who care with communities that thrive. We help schools and early childhood centres find the educators they need, and support educators to feel valued and part of something bigger.

• Alignment to purpose - We connect exceptional people with meaningful work in education. Every role here shapes the future. One placement at a time.


• Connection - You’ll be part of a values-driven global team that celebrates individuality, inclusion, and collaboration. No egos, just great people who want to do great work


• Achievement - We set ambitious goals and celebrate progress - together. Your success is shared and recognised.


• Growth - Career pathways across Australia, NZ, the UK, USA, and Canada. Leadership programs, wellbeing initiatives, and secondment opportunities to keep you evolving.

More than work. This is where you find your people.

Find out more: www.anzuk.group | www.anzuk.education