Senior Marketing Manager

Kinetic IT; Australia; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work options

Flexible hours

Mobility & part-time roles

Employee discounts platform

Gym membership discounts

Health and wellness resources

Employee Assistance Program (EAP)

Job summary

Kinetic IT is seeking a senior marketing leader to drive growth across Federal Government, Defence and National Security markets. You will shape market strategy, go-to-market plans, ABM programs and integrated campaigns that link marketing to revenue.

The role emphasizes data-enabled decision making, marketing automation, and close collaboration with sales, practice and partner leaders. You will craft compelling propositions, content and campaigns, while evolving RevOps capabilities and using AI

Qualifications

• Demonstrated B2B marketing experience, ideally in technology, professional services or managed services.
• Strong product, solution or professional services marketing experience, including proposition development and go-to-market.
• Experience delivering integrated marketing and ABM programs that support pipeline and customer growth.
• Strong understanding of RevOps, funnels, CRM, marketing automation, data integration and attribution.
• Experience with vendor ecosystems and joint GTM activities including MDF-funded programs.

Responsibilities

• Develop targeted ABM programs aligned to priority accounts and growth opportunities.
• Use insights from customer, market, sales and performance data to inform targeting and messaging.
• Partner with Sales to support target accounts and marketing-sourced pipeline.
• Translate complex offerings into compelling propositions, messaging, and sales enablement.
• Plan go-to-market for new services and capabilities; develop thought leadership and customer stories.
• Collaborate with partners to create joint GTM programs and activation plans.

Skills

B2B marketing

ABM programs

Proposition development

RevOps knowledge

CRM & marketing automation

Tools

Dynamics 365

HubSpot

LinkedIn Campaign Manager

GA4

Job description

Employment type

• Casual (Only for open ended)
• Full Time

Locations

ACT

VIC

• Canberra

About the role

Fixed term Maternity leave cover until October 2027

As a senior member of Kinetic IT’s Marketing team, you’ll play a key role in driving growth, strengthening our market position and connecting Kinetic IT’s capabilities with the customers, industries and opportunities where we can make the greatest impact. You’ll have primary alignment to our Federal Government, Defence and National Security market unit, while working across Kinetic IT’s broader business, including our Professional Services capabilities and strategic technology partner ecosystem. This is a senior, commercially minded B2B marketing role for someone who can move confidently between market strategy, go-to-market, account-based marketing, integrated campaigns and revenue performance. You’ll understand how marketing connects with sales, customer and partner activity to create and influence pipeline, and how the right data, platforms and processes make that connection measurable. You’ll work closely with sales, market, practice and partner leaders to turn customer needs, market opportunities and complex technology and professional services propositions into high-impact marketing programs. You’ll also help us evolve how marketing gets done, using data, automation, AI and increasingly integrated marketing and sales technology to make our marketing smarter, faster and more effective.

KEY RESPONSIBILITIES

STRATEGIC GROWTH MARKETING

• Develop targeted and account-based marketing (ABM) programs aligned to priority accounts, ideal customer profiles, target account lists and growth opportunities.
• Use customer, market, sales and performance insight to inform targeting, propositions, messaging and investment.
• Partner closely with Sales to support target accounts, customer opportunities and marketing-sourced and influenced pipeline.

PROFESSIONAL SERVICES AND PRODUCT MARKETING

• Translate complex technology and professional services capabilities into compelling propositions, messaging, campaigns and sales enablement.
• Develop go-to-market plans for new and evolving services, solutions and capabilities.
• Work with practice leaders and subject matter experts to develop thought leadership, customer stories and market-facing content.

PARTNER AND ECOSYSTEM MARKETING

• Develop joint go-to-market programs with strategic technology, vendor and alliance partners aligned to shared customer and growth opportunities.
• Identify and maximise MDF and other partner co-investment opportunities, with clear activation plans and measurable outcomes.
• Build strong relationships across partner ecosystems to extend market reach, strengthen propositions and create new opportunities.

INTEGRATED MARKETING & PERFORMANCE

• Plan and deliver multi-channel programs across digital, content, events, thought leadership, customer storytelling and sales enablement.
• Manage program budgets, timelines, agencies and stakeholders from strategy through to execution and optimisation.
• Use CRM, marketing automation and analytics to understand customer engagement, campaign performance and contribution to pipeline.
• Strengthen Marketing and Sales integration across data, processes, lead management, attribution and reporting, contributing to Kinetic IT’s evolving RevOps capability.
• Track and demonstrate marketing-sourced and marketing-influenced pipeline, using performance insight to optimise activity and investment.
• Use automation and AI to improve the speed, quality, personalisation and effectiveness of marketing.

QUALIFICATIONS & EXPERIENCE

• Demonstrated B2B marketing experience, ideally within technology, professional services, consulting or managed services at a senior level.
• Strong product, solution or professional services marketing experience, including proposition development and go-to-market.
• Demonstrated experience delivering integrated marketing and ABM programs that support pipeline and customer growth.
• Strong understanding of Revenue Operations (RevOps), marketing and sales funnels, CRM, marketing automation, data integration, attribution and performance reporting.
• Strong experience within technology vendor and partner ecosystems, including joint GTM and MDF-funded activity. Existing networks across ecosystems such as ServiceNow, AWS, Microsoft or similar will be highly regarded.
• Experience with platforms such as Microsoft Dynamics 365, HubSpot, LinkedIn Campaign Manager/Sales Navigator and GA4 is advantageous.
• Relevant qualifications or certifications in ABM, RevOps, marketing operations, CRM, analytics or digital marketing will be highly regarded.
• Strong commercial judgement, stakeholder management and ability to work effectively with senior sales, practice, market and partner leaders.
• Experience in Federal Government, Defence, National Security or other complex markets is advantageous, but not essential.

About Kinetic IT

Kinetic IT is a leading Australian IT services provider specialising in Intelligent Workplace, Cloud, Cyber Security, Digital Infrastructure and IT Service Management. We are unlocking the potential of technology to enrich lives of Australian communities.

For more than 25 years, we’ve partnered with some of Australia’s most important organisations, helping them deliver essential services relied upon by our communities including government, critical infrastructure, education, law enforcement, defence, emergency services, utilities, and transport.

Be You, Create the Future

At Kinetic IT, we’re driven by a shared passion for technology, customer success, and community impact.

With over 1,500 talented people working across Australia, we deliver world-class capabilities with a local touch – helping shape the future of tech, here and beyond.

We value individuality and foster an inclusive culture where you’re safe to be your best, real self. We tackle challenges together, celebrate success together, and make sure everyone feels valued, supported, and proud of the work they do.

As an equal opportunity employer, we welcome people of all abilities, backgrounds, cultures, and genders. We’re proud to be an Indigenous and Veteran-friendly employer.

The Kinetic IT Difference

• Growth-focused culture – Formal training, mentoring, vendor exam support, communities of practice and regular development reviews.
• Advance your career – Access new roles via our internal ‘Opportunity Marketplace’ careers hub.
• Flex your work – Hybrid options, flexible hours, mobility and part-time roles (customer needs permitting).
• Celebrate together – Social events, cultural celebrations, end-of-year functions and more.
• Wellbeing matters – Health and wellness resources, tailored leave and support options and EAP access.
• Other Perks- Access to our employee discounts platform, discounted gym membership and more.

Advertised: 28 Aug 2026 AUS Eastern Standard Time