Senior Marketing Analytics Lead – Retail Insights

Talent Insights Group; Sydney; Hybrid; AUD 120,000 - 155,000; Full time

Job summary

Talent Insights Group in Sydney is seeking a Senior Marketing Data Analyst to turn large retail campaign and sales data into actionable insights. You will own end-to-end analyses, measure campaign incrementality, and collaborate with marketing and product teams.

The ideal candidate has 4–5+ years in data analytics or data science, strong SQL, Python/R, BigQuery, Looker and Power BI skills, plus experience communicating results to non-technical stakeholders and a passion for innovative analytics.

Qualifications

• Bachelor's or Master's degree in Analytics, Mathematics or a similar quantitative field.
• 4-7 years of Data Analyst/Data Science experience in marketing campaign data for large retail settings.
• Experience with Google BigQuery and adjacent GCP services.
• Data visualization with Looker and Power BI; Streamlit for apps/demos is a plus.
• Strong SQL for data quality, management, exploration and data pipelines.
• Python and R experience including ML packages (e.g., numpy, scikit-learn).
• Experience measuring campaign performance and incrementality across channels and communicating insights to non-technical stakeholders.
• AI/automation experience is valued; familiarity with Salesforce data, POS retail data, loyalty data etc. would be a bonus.

Responsibilities

• Analyze large retail campaign data to generate insights and performance dashboards.
• Measure incrementality of marketing offers across email, mobile, and web channels.
• Provide actionable insights to non-technical stakeholders and support decision-making.
• Collaborate with marketing, analytics and product teams to improve data assets and models.
• Leverage ML techniques and NLP exposure for future projects.

Skills

Advanced SQL

Python

R

Data visualization

Machine learning basics

Stakeholder communication

Incrementality measurement

Education

Bachelor's or Master's in Analytics/Mathematics

Tools

Google BigQuery

Looker

Power BI

Streamlit

Job description

Talent Insights Group in Sydney is seeking a Senior Marketing Data Analyst to turn large retail campaign and sales data into actionable insights. You will own end-to-end analyses, measure campaign incrementality, and collaborate with marketing and product teams.

The ideal candidate has 4–5+ years in data analytics or data science, strong SQL, Python/R, BigQuery, Looker and Power BI skills, plus experience communicating results to non-technical stakeholders and a passion for innovative analytics.