Marketing Ops and Analytics Exec

Citation Ltd.; Sydney; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible working

Parental leave

Birthday leave

Volunteer day leave

Growth opportunities

Job summary

Citation Group in Sydney is seeking a Marketing Ops and Analytics Executive to lead the function, consolidate marketing data, and generate insights that shape strategic decisions. You will partner with Marketing leadership to drive data-led actions across channels and campaigns.

Reporting to the CMO in North Sydney, you will collaborate with Marketing, Sales and Finance, managing CRM, data quality and privacy, and delivering regular reports with actionable recommendations.

Qualifications

• Experience in marketing operations, marketing analytics or BI.
• Understanding of marketing metrics driving decisions.
• Hands-on with CRM platforms such as Salesforce or HubSpot.
• Strong skills in BI tools like Power BI or Tableau.
• Confidently present insights to senior stakeholders.

Responsibilities

• Measuring campaign and channel performance and impact on pipeline and revenue.
• Maintaining data quality and best practices across CRM and marketing systems.
• Ensuring compliance with Australian privacy and consent requirements.
• Building and delivering regular, reliable marketing reports.
• Turning data into clear insights and recommendations for focus areas.

Skills

Marketing operations

Marketing analytics

BI tooling

Salesforce

HubSpot

Power BI

Tableau

Executive storytelling

Tools

Salesforce

HubSpot

Power BI

Tableau

Job description

Marketing Ops and Analytics Exec
Help us understand what's really driving our marketing performance, and turn it into better decisions.

Why you'll love this role

• A brand-new role, so you'll help shape how it works
• Your insights will reach leadership and influence real decisions
• Plenty of room to grow as the role and the business evolve

What you'll be responsible for

You'll join our Sales & Marketing team in North Sydney, reporting directly to the CMO and working closely with marketing leadership, Sales and Finance. You'll be the person who brings our marketing data together and makes sense of it.

• Measuring how our campaigns and channels are performing, and how they contribute to pipeline and revenue
• Looking after data quality and best practice across our CRM and marketing systems
• Keeping our marketing data practices compliant with Australian privacy and consent requirements
• Building and delivering regular reporting that the business can rely on
• Turning the numbers into clear insights and recommendations on where to focus

Who we're looking for

You've worked in marketing operations or analytics, and you're ready to take ownership of the function. You're curious, commercially minded, and comfortable sharing what the data is telling you, not just the data itself.

• Experience in marketing operations, marketing analytics or BI, from agency or in-house
• A good understanding of the metrics that drive marketing and commercial decisions
• Hands‑on experience with CRM platforms such as Salesforce or HubSpot
• Strong skills in a BI tool such as Power BI or Tableau
• Confidence presenting insights and recommendations to senior stakeholders

Bonus points for:

• Experience in a larger business, such as FMCG, B2B or SaaS
• Some knowledge of Australian privacy and consent rules
• Experience working across multiple systems or brands

Why Citation Group?

We're not your average employer — we’ve been named an Employer of Choice for 9 years running, and we’re proud of the culture that earned us that. Here's what you can actually expect:

• Flexible working, genuinely. We're big on work/life harmony, not just the buzzword.
• Parental leave up to 16 weeks paid — because family comes first.
• Birthday leave because nobody should work on their birthday. Full stop.
• Volunteer day leave to give back to causes you care about.
• Reward & recognition that goes big — yes, including trips to Bali. Just sayin’.
• Great offices designed for collaboration, creativity and great work.
• Real growth we're in a major growth phase, tripling in size through organic growth and acquisitions. Your ceiling is high.
• Trusted, not managed

Applicants must have full legal rights to work in Australia with no restrictions.