Senior Marketing and Communications Specialist (Digital)

MQ Health Pty Ltd; Sydney; Hybrid; AUD 72,000 - 108,000; Part time

Benefits offered by this job

Salary packaging (including venue hire

Meals and entertainment

Novated leasing

Job summary

MindSpot/Macquarie University Health is seeking an experienced digital marketing and communications lead for a part-time role (0.6FTE) on a fixed-term basis to 30 June 2028, with potential extension. The role is based at Macquarie University, North Ryde, in a flexible hybrid arrangement and reports to the Head of Partnerships and Growth.

You will plan and optimise campaigns to grow registrations and referrals, manage the website and social channels, create engaging content, and use analytics to

Qualifications

• Qualifications in marketing, communications, digital media or related field, or equivalent experience.
• 5+ years in digital marketing with demonstrable results in growing registrations or enquiries.
• Hands-on experience with Google Ads, paid social, email marketing, GA4, SEO and accessibility.

Responsibilities

• Plan, deliver and optimise digital marketing campaigns to grow registrations and referrals.
• Manage MindSpot’s website and social channels for reach and conversion.
• Develop content and proactive communications for consumers, health professionals and partners.
• Use data and reporting to measure performance and inform improvements.
• Collaborate with internal teams and external suppliers to execute marketing initiatives.

Skills

Digital marketing

Campaign optimisation

Content development

Data-driven decision making

Stakeholder coordination

Education

Marketing/communications qualification or equivalent experience

Tools

Google Ads

Paid social

Email marketing

Google Analytics 4

SEO

Accessibility

Job description

MindSpot, Macquarie University Health Part-time 0.6FTE, fixed term contract until 30 June 2028, in line with current funding Future potential for full-time position and contract extension Salary plus 12% superannuation and salary packaging (including venue hire, meals, entertainment and novated leasing) Drive MindSpot’s digital growth through targeted marketing campaigns, website and social media management, and strategic communications that increase awareness, registrations and referrals. Flexible hybrid role, based at Macquarie University, Wallumattagal Campus, North Ryde Grow with us: Work closely with the newly appointed Head of Partnerships and Growth to shape MindSpot’s marketing and communications strategy.

Grow the reach of an innovative national digital mental health service MindSpot is an internationally recognised digital mental health service and research program, and part of Macquarie University Health. Each year, MindSpot helps more than 30,000 Australians access free, evidence-based psychological assessment and treatment by phone and online — and its clinical research arm, the eCentreClinic, designs and evaluates the next generation of digital treatments that feed straight back into frontline care.

About the Role

This is a hands-on, senior role with no direct reports. Reporting to the Head of Partnerships and Growth, you will:

• Plan, deliver and optimise digital marketing campaigns to grow registrations and referrals to MindSpot.
• Manage MindSpot’s website and social media channels, improving reach, engagement, search visibility (including in AI-driven search) and conversion.
• Develop engaging content and proactive communications for consumers, health professionals, government and sector partners.
• Use data, analytics and reporting to measure campaign performance, inform decision-making and continuously improve results.
• Use insights to identify growth opportunities and recommend priorities, investment and new approaches to test.
• Strengthen MindSpot’s brand awareness and profile through consistent, high-quality marketing and communications, and playing a key role in MindSpot’s brand refresh, from audience insight through to rollout across digital channels.
• Develop and maintain digital marketing activities that support health professional referrals, including newsletters, resources and online content.
• Work collaboratively with internal teams, designers, developers and external suppliers to deliver effective marketing initiatives.
• Support partnership development and organisational growth through targeted marketing collateral, case studies and stakeholder communications.
• Ensure all marketing and communications meet relevant brand, accessibility, privacy, health advertising and safe mental health communication requirements.

About Us

MindSpot's vision is to build an emotionally resilient world by using technology to improve access to, and quality of, mental health care. MindSpot comprises a research clinic (eCentreClinic), a national online mental health service (MindSpot Clinic) and a state-based virtual mental health service (MindSpot GP), with its clinical research arm developing and evaluating innovative digital treatments that inform frontline clinical services. Visit our website: https://www.mindspot.org.au/about-mindspot At Macquarie University Health we unite the best clinicians with world-renowned researchers and clinical educators to lead the development of health and medical education and practice in Australia. Bringing together Macquarie University Hospital, Macquarie University Health clinics and the Faculty of Medicine, Health and Human Sciences, we are Australia's first fully integrated academic health precinct on a university campus. Founded to advance the tripartite missions of clinical care, learning and research, we are bold and ambitious in our pursuit of patient-centred excellence, and we are celebrating our 15-year anniversary.

About You

You are an experienced digital marketing and communications professional who knows how to deliver campaigns that drive registrations, referrals and engagement. You combine strong writing and content skills with a data-driven approach, using performance insights to measure results, inform decisions and continuously improve marketing activity. You keep up with how search and content are changing, including AI-driven search, and use generative AI tools responsibly. You are proactive and confident working independently, with a commitment to excellence and the collaborative mindset to work effectively across teams. You build strong working relationships and are comfortable balancing competing priorities and input from different stakeholders. Motivated by work with purpose, you are excited by the opportunity to use your skills to improve access to mental health services. Experience in health, mental health, government, higher education, research or not-for-profit settings is highly desirable, though strong candidates from other sectors are encouraged to apply. Lived experience of mental health, personally or as a carer, is welcomed.

Selection Criteria

• Relevant qualifications in marketing, communications, digital media or a related field, or equivalent experience.
• Substantial experience in digital marketing (typically 5+ years), with proven results growing registrations, sign-ups or enquiries through digital channels, and the numbers to show it.
• Hands-on experience with Google Ads, paid social, email marketing, Google Analytics 4 and website content management, including SEO, accessibility and conversion optimisation.
• Clear, warm and accurate writing for different audiences, including consumers, health professionals and government.
• Confident use of data and insight to plan, test, report and recommend where to invest, and to explain results simply.
• Current knowledge of how search and content are changing, including AI-driven search, and practical, responsible use of generative AI tools.
• Sound judgement with sensitive content, privacy and safe messaging, and the ability to manage priorities independently while working well with internal teams, agencies and suppliers.

What we offer?

When you join Macquarie University Health, you gain access to a supportive workplace designed to help you thrive. Our benefits include:

• Salary sacrifice options and excellent salary packaging benefits (including venue hire, meals, entertainment and novated leasing), so you have great potential to maximise your income working for us.
• Macquarie University childcare at a reduced staff rate.
• Post graduate study and ongoing education support through scholarship programs.
• Access to extensive Macquarie University facilities, including reduced fees for sporting centre, gym and pool.
• Discover us Just 15km from Sydney’s CBD and easily accessible by metro, our Wallumattagal Campus in Macquarie Park offers a vibrant and inspiring place to work in one of the world’s greatest cities. Join a workplace that’s inclusive and help improve lives through an integrated, patient-centred academic health system. For further information about how the University, collects, uses and discloses personal information about you, refer to the privacy policy.

A Place Where You Belong

At Macquarie, we believe diversity makes us stronger, inclusion drives our success, and belonging inspires us to do our best work. We are proud to foster a community where different backgrounds, identities, and experiences are valued, and where our people are empowered to thrive through supportive leadership, shared responsibility, and a deep commitment to genuine care and respect for our community. Find out more about our vision for a truly inclusive workplace in our Diversity, Inclusion and Belonging Framework. Learn More Discover the unique career opportunities we can offer by visiting our Careers Page. At Macquarie University Health (MUH) you will play a key role in shaping the future of integrated healthcare in Australia. You'll join a supportive, collaborative team that is committed to delivering innovative, patient-centred care backed by world-class research and teaching. We know working together leads to better health outcomes. This happens when clinicians, researchers, students and staff unite to improve lives through compassionate, coordinated, effective care that is centred around the patient. As Australia's first fully integrated academic health precinct on a university campus, we translate research into faster diagnoses, better treatments and vidence-based recovery pathways. In this environment, our clinicians, receive unique, hands-on learning experiences. Values Our values, Caring, Integrity, Teamwork, Ambition, Innovation and Empowerment, are at the heart of everything we do. They reflect our shared commitment to improving lives through exceptional care, groundbreaking research, education and collaboration. Our values guide how we work, lead and support one another, helping us create a culture where people can thrive and where we continue to shape the future of healthcare together. Our Diversity, Inclusion and Belonging Framework 2024-2028 supports Macquarie’s vision by building a community where everyone truly feels safe and like they belong. We acknowledge the richness of each individual’s identity and the potential that brings. This diversity creates an inclusive environment that leads to better outcomes for all. Through a nurturing and fair environment, we are a workplace that empowers our people to grow, succeed, and make a meaningful impact.

Pre-Employment Checks

Macquarie University Health cultivates a workplace defined by safety, ethical conduct, and strong integrity. Prior to completion of an offer of employment, preferred candidates will be required to participate in a combination of pre-employment checks relevant to the role they have applied for. Your employment is conditional upon the completion and maintenance of all role-required pre-employment or background checks in terms satisfactory to Macquarie University Health. If you're already part of the Macquarie Group (MQ University, U@MQ, MQ Health, MGSM), you'll need to apply through your employee Workday account.

General Enquiries

Please contact Bill Egarchos, Talent Acquisition Consultant at [e-mail] For a confidential discussion about the role, please reach out to Katherine Burchfield, Executive Director, MindSpot at [e-mail]

Applications Close: Sunday, 8th November 2026, 11:59pm AEDT

Applications Close: 08/11/2026 11:59 PM