Senior Marketing Advisor

NSW Department of Planning, Housing and Infrastructure; Sydney; Hybrid; AUD 133,000 - 147,000; Full time

Benefits offered by this job

Flexible working options

Vibrant, diverse team culture

Job summary

NSW Department of Planning, Housing and Infrastructure is seeking a Senior Marketing Advisor to lead integrated campaigns for Sydney destinations such as The Rocks, Darling Harbour and Barangaroo. You will plan, execute and evaluate campaigns with a focus on digital channels and audience insights.

The role offers a temporary full-time arrangement (35 hours/week) with flexible working options, based in Harrington Street, The Rocks.

Qualifications

• Strong integrated marketing experience with ownership of campaigns.
• Digital marketing strategy and channel development capability.
• Experience using audience, business and performance insights to inform decisions.
• Excellent stakeholder and agency management skills.
• Strong communication and persuasive skills for different audiences.
• Strong project management and organisational skills.

Responsibilities

• Take ownership of integrated marketing campaigns from strategy through to delivery and evaluation, across destinations including The Rocks, Darling Harbour, Barangaroo and White Bay Power Station.

Skills

Integrated marketing

Digital marketing strategy

Audience insights

Stakeholder management

Communication

Project management

Education

Tertiary qualifications

Job description

• Temporary (up to January 2028) full-time (35 hours per week) opportunity,
• Office location based in Harrington Street, The Rocks with flexible working supported
• Salary relative to experience, and ranges from $133,348 to $146,945 + super

Join our team and shape your world in a workplace that empowers you to do your best work and build a meaningful career. In this role, you will contribute to shaping lives and communities across NSW, while shaping your own career. You will enjoy flexible work options, varied and impactful projects, and a vibrant, diverse team culture built on collaboration, inclusion and support. We are creating a workplace where everyone belongs and where you can balance work, life and wellbeing.

The role

Take ownership of integrated marketing campaigns that showcase some of Sydney’s most iconic destinations and experiences. As Senior Marketing Advisor, you’ll lead campaigns from strategy and planning through to delivery and evaluation, working across destinations including The Rocks, Darling Harbour, Barangaroo and White Bay Power Station.

What you will bring to the role

• Strong integrated marketing experience, with the hiring manager seeking around 5+ years’ relevant experience and demonstrated ownership of campaigns from strategy and planning through to delivery and evaluation.
• Strong digital marketing strategy and channel development capability, with the ability to translate business priorities into measurable marketing objectives and solutions.
• Experience using audience, business and performance insights to inform marketing decisions, solve problems and continuously improve outcomes.
• Excellent stakeholder and agency management skills, with the confidence to collaborate, influence and build productive relationships with creative and media agencies, partners, suppliers and internal stakeholders.
• Strong communication skills, with the ability to present complex information clearly and develop persuasive communications for different audiences.
• Strong project management and organisational skills, with the ability to manage multiple campaigns and priorities, adapt to change and deliver quality outcomes within agreed timeframes.

What is an essential requirement

• Appropriate tertiary qualifications and/or relevant industry experience.
• Willingness to travel regularly or as needed within the Sydney greater metropolitan region.

About Us

Placemaking NSW is responsible for managing and caring for some of Sydney’s most iconic harbourside venues and locations, including The Rocks, Barangaroo, Darling Harbour, Sydney Fish Market and White Bay Power Station. Our responsibilities include the full range of activities in our precincts, from major developments to heritage conservation, from delivery of Sydney’s hall mark events to weekly markets, making these areas welcoming, accessible and successful. Our team includes a wide range of professionals across multiple disciplines contributing to the coordinated management of the foreshore precincts.

Please note that Placemaking NSW is part of the NSW Department of Planning, Housing and Infrastructure (DPHI).

We are a high-performing organisation that proudly reflects the communities we serve. Our diversity strengthens our cultural capability and enables us to make a meaningful difference in the lives of people across NSW. As an inclusive and accessible workplace, we value your contribution, lived experience and cultural knowledge, and we want you to feel supported, connected and empowered to succeed. With flexible work arrangements, job share options, workplace adjustments and various employee affinity groups, we are here to help you thrive every day.

Applications close Sunday 8 th November 2026

Should you require further information about the role please contact Amy Leanfore on 0421 918 357 or [e-mail].

A talent pool may be created for ongoing and temporary opportunities of the same role or role type that may become available over the next 18 months.

We encourage and support applications from people with disability. Please reach out to us to discuss any accommodations or adjustments that may be needed during the recruitment process, ensuring that you have every opportunity to showcase your talent, skills, and potential. Contact the Talent Team via [e-mail] or [phone] - HR Support, option 2, DPHI People Advisory, option 1 and reference 'Request an Adjustment - Job Title and Reference Number'.

Please note to be eligible to apply for this position you must be an Australian or New Zealand citizen or permanent resident or hold a valid Australian working Visa for the duration of the appointment. This role is subject to standard pre-employment checks, including a criminal record check.