Senior Manager, Insights, DTC APAC

The Walt Disney Company; Melbourne; Hybrid; AUD 140,000 - 210,000; Full time

Job summary

The Walt Disney Company Australia is seeking a Senior Manager, DTC APAC Insights to turn research into strategic decisions across APAC markets. You will lead end-to-end studies, manage vendors and partner with Analytics to align first‑party data with research findings.

Based in Melbourne for a 12‑month contract, you will collaborate with cross‑functional teams to influence pricing, content, partnerships, acquisition and retention, applying advanced quantitative and qualitative methods across

Qualifications

• 10+ years in consumer insights across product, growth, market or commercial research.
• Expertise in pricing studies, conjoint, segmentation and driver modeling.
• Experience with 1:1, focus groups, shop-alongs in Qual methods.
• Proven ability to run multi‑market quantitative tracking and ad hoc studies.
• Experience managing research vendors and multi-method projects.

Responsibilities

• Co‑own research agenda with reporting director and translate objectives into projects.
• Provide evidence-based recommendations with clear implications and trade-offs.
• Synthesize data sources into clear narratives linking data to business impact.
• Lead multi-market studies ensuring regional comparability while respecting local nuances.
• Manage vendor ecosystem and scale APAC research across markets.

Skills

Senior insights

Consumer insights

Quant research

Qual research

Vendor management

Matrixed org

Stakeholder presenting

Subscriber decision making

Experimental frameworks

Education

Bachelor’s degree

Job description

Job ID 10163763 Location Richmond, Australia / Seoul, South Korea / Tokyo, Japan Business The Walt Disney Company (APAC) Date posted Oct. 27, 2026

Because our employees are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, learning and development opportunities and more.

Disney Australia is a kind and welcoming workplace. It’s the people that make it what it is. We have fun, we get the work done and take care of one another.

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, result in an inclusive employee experience characterised by continuous learning, development and achievement.

Disney+ serves APAC markets with very different cultural contexts, price sensitivities and device behaviors. The Senior Manager, DTC APAC Insights turns the research agenda into rigorous, decision-ready work on what drives subscriber conversion, monetization and lifecycle experience. The role runs studies end to end, manages research vendors, and works closely with Analytics so that primary research complements first‑party behavioral data, bringing the voice of APAC customers into strategic business decisions.

This is a 12‑month contract located in Melbourne, Australia. Flexibility for the role to be based in Australia, South Korea and Japan for the contract period.

Areas of Responsibility:

Impactful insights

• Co‑own research agenda with reporting director, including translation of business objectives into research projects to determine where investment will have the greatest customer and market impact
• Provide evidence‑based recommendations with clear implications and trade‑offs
• Build and maintain strong relationships with internal stakeholders through high‑quality research and data points

Design and execute research

• Identify and apply the appropriate research methodologies (qual and/or quant) based on key business questions and objectives
• Own foundational research programs and assets across strategic and ad hoc studies (e.g., choice modeling, segmentation, pricing studies, etc)
• Run multi‑market studies ensuring comparability across markets while respecting local nuances
• Balance methodological rigor with speed and agility for a fast‑moving streaming business
• Leverage and maximize subscription tools where appropriate for business questions
• Lead RFPs, agency selection and vendor delivery for foundational and strategic research initiatives
• Manage the vendor ecosystem to scale across diverse APAC markets

Partner with cross‑functional teams

• Combine third‑party and primary research with first‑party behavioral data to build a fuller picture of customer behavior
• Support pricing, content, partnership, acquisition and retention strategic decisions
• Incorporate APAC nuances, norms and preferences in regional and global decisions
• Synthesize diverse data sources into clear, compelling narratives and recommendations that connect data to measurable business impact

Ideal experience:

• 10+ years’ experience in consumer insights e.g, product, growth, market and commercial research ideally in subscription, streaming, telco, ecommerce or digital services
• Bachelor’s degree or equivalent experience in business, economics, statistics, social science or a related field; postgraduate education or certification in analytics, strategy or marketing is a plus
• Agency/practitioner expertise in complex quant such as pricing studies, conjoint, segmentation and driver modeling end to end from research proposal to questionnaire design, to analysis/reporting balancing global consistency with local flexibility
• Agency/practitioner expertise in multiple qual methodologies such as 1:1, focus groups, shop‑alongs end to end from brief creation to reporting
• Demonstrated ability to design, run and interpret complex multi‑market quantitative tracking and ad hoc studies, from survey design through debrief
• Experience managing research vendors and running multi‑method projects end to end
• Experience working in a matrixed, fast‑paced organization
• Experience presenting to senior and large internal or external audiences, including cross‑line‑of‑business stakeholders
• Experience in how content type, localization, brand and commercial factors interact in subscriber decision‑making
• Familiarity with experimentation frameworks and causal thinking, and the ability to complement analytics teams without duplicating them

Strong differentiators

• Experience in how content type, localization, brand and commercial factors interact in subscriber decision‑making
• Familiarity with experimentation frameworks and causal thinking, and the ability to complement analytics teams without duplicating them

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing [e-mail]

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

“Everybody has a passion for what they do within the company.”

Sheila
Stage Finance, The Walt Disney Company Australia

“Creativity really pushes us to go further, to do something different, to do something new.”

Corey
Partnerships, Direct to Consumer,
The Walt Disney Company Australia

“It’s so important for people to see representation of themselves and to know that people care.”

Celeste
Publishing, The Walt Disney Company Australia

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

At Disney, creating a welcoming and respectful environment for our employees and guests is core to our company culture and our business. We invest in the talent development, career opportunities, safety and overall well‑being of our people to inspire and empower them to both be and do their best.

Culture

We purposefully champion a culture where everyone belongs and can contribute. Disney supports voluntary, employee‑led groups formed around shared identity, interests and pursuits. In Australia and New Zealand, this includes Pride, Enabled and Pathways 2 Connection leading our Reconciliation Action Plan.

Values

Our shared values of Integrity, Creativity, Collaboration, Community and Inclusion are our guiding principles that serve as the foundation for everything we do, every decision we make, every story we tell and — most importantly — how we lead and care for our employees across the globe.

Corporate Social Responsibility

Disney is committed to supporting the happiness and wellbeing of kids, families and communities when it’s needed most. Through financial contributions, collaborations with nonprofit organizations, in‑kind donations and employee volunteering, Disney brings positive, meaningful and measurable impact to our communities around the world.

Sign Up for Job Alerts

Get the latest job opportunities as they become available.