Senior Manager, Engagement & Channels

The Royal Australasian College of Physicians; Sydney; Híbrido; AUD 170.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hybrid work model

Additional paid leave between Xmas and

Paid parental leave

Free annual flu vaccinations

Professional development opportunities

Employee Assistance Program

Special corporate discounts

Descripción de la vacante

The Royal Australasian College of Physicians is seeking a strategic and collaborative leader to drive enterprise marketing, communications and member engagement.

You will unite marketing, digital engagement, content and brand management to deliver coordinated, insight-led engagement with measurable outcomes and improved member value.

Formación

• Significant senior leadership experience in marketing, communications or engagement.
• Experience developing integrated engagement and communications strategies.
• Ability to use insights and metrics to inform strategies and improvements.
• Experience leading multi-channel engagement, including digital and traditional channels.
• Ability to influence stakeholders in a complex organisation.

Responsabilidades

• Lead the College’s integrated marketing, communications and member engagement.
• Oversee brand expression, governance and reputation management.
• Manage engagement channels and content across digital and traditional media.
• Strengthen digital engagement and personalised member experiences.
• Lead multi-channel campaigns using data and performance insights.
• Collaborate across the College to translate insights into coordinated initiatives.
• Develop and coach a multidisciplinary team for a more integrated engagement model.
• Influence engagement strategy to improve member participation and value.

Conocimientos

Strategic leadership

Stakeholder engagement

Marketing strategy

Digital engagement

Brand management

Communications leadership

Descripción del empleo

Job Category: Advertising, Media, Marketing & Communications

About the RACP
The Royal Australasian College of Physicians (RACP) connects, represents, and trains physicians and trainee physicians across Australia and Aotearoa New Zealand. The RACP provides services to support the delivery of training, continuing professional development, and health policy and advocacy to medical health professionals.

Our Values
Accountable | Collaborate | Indigenise and Decolonise | Lead the way | Respect

Why Join Us?
As part of our team, you will be offered a competitive remuneration salary and access to some amazing benefits including a flexible hybrid work model, additional paid leave between Christmas and New Year, paid parental leave, free annual flu vaccinations, professional development opportunities, access to our Employee Assistance Program, special corporate discounts and more! To view all our benefits, visit www.racp.edu.au/about/careers-at-racp.
Our 3-2-1 Hybrid Working Model

• 3 days from anywhere in Australia or Aotearoa New Zealand per week,
• 2 days from an RACP office location per week,
• 1 of the two days per week in office spent with your team.

Job Description

The Role

This is an exciting opportunity to shape how the RACP connects, communicates and engages with its members and key audiences.

Reporting to the Executive General Manager, Member Experience & Value, you will lead the College’s enterprise approach to integrated marketing, communications and member engagement, strengthening how we connect with members, deliver relevant experiences and demonstrate member value.

Bringing together marketing, communications, digital engagement, content, brand and channel management, you will lead a multidisciplinary function focused on delivering coordinated, insight-led engagement that drives participation, connection and measurable outcomes.

Key responsibilities include:

Engagement strategy – Lead the College’s integrated approach to marketing, communications and member engagement, ensuring activities are aligned to member needs, organisational priorities and measurable outcomes.

Brand and reputation – Lead brand expression and governance, reputation and communications management, ensuring consistent application of the College’s brand across corporate, member, internal and external communications, including media, issues and crisis management.

Channels and content – Lead the strategy and performance of the College's engagement channels and content, improving audience reach, accessibility, consistency and effectiveness across digital and traditional channels.

Digital and personalised engagement – Strengthen digital engagement, lifecycle communications and personalised marketing, using member insights and segmentation to deliver relevant experiences across the member journey.

Campaigns and performance – Lead integrated, multi-channel campaigns, using data, feedback and performance insights to continuously improve engagement and outcomes.

Strategic collaboration – Partner across the College to translate member insights and organisational priorities into coordinated engagement, marketing and communications initiatives.

Leadership and capability – Lead and develop a multidisciplinary team, strengthening capability, collaboration and ways of working to deliver a more integrated and effective engagement model.

This role offers the opportunity to influence how the College engages with its members, strengthen enterprise-wide marketing and communications capability, and deliver meaningful improvements in member participation, experience and value

Desired Skills and Experience

The Successful Candidate

You are an experienced, strategic and collaborative leader who is passionate about delivering effective communications, meaningful engagement and exceptional audience experiences.

You bring a strong combination of marketing, communications, digital engagement and stakeholder leadership, with the ability to connect specialist capabilities, influence organisational priorities and drive measurable outcomes.

To succeed in this role, you will demonstrate:

Significant senior leadership experience in marketing, communications, engagement, digital or related functions, including leading multidisciplinary teams.

Demonstrated experience developing and delivering integrated engagement, marketing and communications strategies that improve audience participation, experience and organisational outcomes.

Experience using customer/member insights, data and performance metrics to inform engagement approaches, prioritisation and continuous improvement.

Demonstrated experience leading multi-channel engagement and communications, including digital, social, direct and traditional channels.

Strong experience managing brand, reputation and organisational communications within a complex stakeholder environment.

Demonstrated ability to build relationships and influence stakeholders across a complex organisation to deliver shared outcomes.

Experience leading organisational, capability or operating model change, including establishing new ways of working and improving team performance.

Experience in a member-based organisation, professional association, health or education environment, or an organisation with mature customer engagement and digital marketing capabilities, will be highly regarded.