Senior Manager, Engagement & Channels

Royal Australasian College of Physicians; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Paid parental leave

Free flu vaccinations

Job summary

Royal Australasian College of Physicians, Sydney CBD NSW, invites applications for a senior leader to shape marketing, communications and member engagement. You will drive an enterprise approach across brand, channels and content, delivering coordinated, insight-led experiences for members and key audiences.

You will oversee strategy development, campaign delivery and performance measurement, fostering collaboration across digital, content, and stakeholder groups to strengthen member value and

Qualifications

• Senior leadership experience in marketing/communications
• Experience delivering integrated engagement strategies
• Strong use of customer insights and metrics

Responsibilities

• Lead integrated marketing, communications and member engagement
• Oversee brand governance and reputation management
• Plan multi-channel campaigns with data-driven insights
• Develop digital engagement and lifecycle communications
• Collaborate across teams to deliver coordinated programs
• Build and mentor a multidisciplinary team

Skills

Marketing strategy

Communications leadership

Digital engagement

Tools

CRM systems

Job description

Royal Australasian College of Physicians – Sydney CBD NSW

About the RACP
The Royal Australasian College of Physicians (RACP) connects, represents, and trains physicians and trainee physicians across Australia and Aotearoa New Zealand. The RACP provides services to support the delivery of training, continuing professional development, and health policy and advocacy to medical health professionals.

Our Values
Accountable | Collaborate | Indigenise and Decolonise | Lead the way | Respect

Why Join Us?
As part of our team, you will be offered a competitive remuneration salary and access to some amazing benefits including a flexible hybrid work model, additional paid leave between Christmas and New Year, paid parental leave, free annual flu vaccinations, professional development opportunities, access to our Employee Assistance Program, special corporate discounts and more! To view all our benefits, visit www.racp.edu.au/about/careers-at-racp.

Our 3-2-1 Hybrid Working Model

• 3 days from anywhere in Australia or Aotearoa New Zealand per week,
• 2 days from an RACP office location per week,
• 1 of the two days per week in office spent with your team.

The Role

This is an exciting opportunity to shape how the RACP connects, communicates and engages with its members and key audiences.

Reporting to the Executive General Manager, Member Experience & Value, you will lead the College's enterprise approach to integrated marketing, communications and member engagement, strengthening how we connect with members, deliver relevant experiences and demonstrate member value.

Bringing together marketing, communications, digital engagement, content, brand and channel management, you will lead a multidisciplinary function focused on delivering coordinated, insight-led engagement that drives participation, connection and measurable outcomes.

Key responsibilities include:

Engagement strategy – Lead the College's integrated approach to marketing, communications and member engagement, ensuring activities are aligned to member needs, organisational priorities and measurable outcomes.

Brand and reputation – Lead brand expression and governance, reputation and communications management, ensuring consistent application of the College's brand across corporate, member, internal and external communications, including media, issues and crisis management.

Channels and content – Lead the strategy and performance of the College's engagement channels and content, improving audience reach, accessibility, consistency and effectiveness across digital and traditional channels.

Digital and personalised engagement – Strengthen digital engagement, lifecycle communications and personalised marketing, using member insights and segmentation to deliver relevant experiences across the member journey.

Campaigns and performance – Lead integrated, multi-channel campaigns, using data, feedback and performance insights to continuously improve engagement and outcomes.

Strategic collaboration – Partner across the College to translate member insights and organisational priorities into coordinated engagement, marketing and communications initiatives.

Leadership and capability – Lead and develop a multidisciplinary team, strengthening capability, collaboration and ways of working to deliver a more integrated and effective engagement model.

This role offers the opportunity to influence how the College engages with its members, strengthen enterprise-wide marketing and communications capability, and deliver meaningful improvements in member participation, experience and value

The Successful Candidate

You are an experienced, strategic and collaborative leader who is passionate about delivering effective communications, meaningful engagement and exceptional audience experiences.

You bring a strong combination of marketing, communications, digital engagement and stakeholder leadership, with the ability to connect specialist capabilities, influence organisational priorities and drive measurable outcomes.

To succeed in this role, you will demonstrate:

Significant senior leadership experience in marketing, communications, engagement, digital or related functions, including leading multidisciplinary teams.

Demonstrated experience developing and delivering integrated engagement, marketing and communications strategies that improve audience participation, experience and organisational outcomes.

Experience using customer/member insights, data and performance metrics to inform engagement approaches, prioritisation and continuous improvement.

Demonstrated experience leading multi-channel engagement and communications, including digital, social, direct and traditional channels.

Strong experience managing brand, reputation and organisational communications within a complex stakeholder environment.

Demonstrated ability to build relationships and influence stakeholders across a complex organisation to deliver shared outcomes.

Experience leading organisational, capability or operating model change, including establishing new ways of working and improving team performance.

Experience in a member-based organisation, professional association, health or education environment, or an organisation with mature customer engagement and digital marketing capabilities, will be highly regarded.