Senior Manager, Engagement & Channels

Royal Australian College of General Practitioners Ltd; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Flexible hybrid work model

Paid leave over Christmas/New Year

Paid parental leave

Free flu vaccinations

Professional development

Employee Assistance Program

Corporate discounts

Job summary

The Royal Australian College of General Practitioners Ltd is seeking a strategic leader to unify marketing, communications and member engagement across the organisation. You will shape how we connect with members and drive participation.

Reporting to the Executive General Manager, Member Experience & Value, you will lead a multidisciplinary team, deliver insights-led campaigns and strengthen brand and reputation across digital and traditional channels.

Qualifications

• Significant senior leadership experience in marketing, communications, engagement, digital or related functions.
• Ability to lead multidisciplinary teams and drive integrated campaigns across channels.
• Proven track record using insights and metrics to improve audience participation and outcomes.

Responsibilities

• Lead integrated engagement, marketing and member communications strategy.
• Strengthen brand expression, governance and reputation across channels.
• Oversee channels and content, improving reach and coherence of messages.
• Drive digital engagement and lifecycle communications with audience insights.
• Lead multi-channel campaigns and performance optimization.
• Collaborate across the College to align priorities and initiatives.
• Develop the team and evolving ways of working for impact.

Skills

Marketing

Communications

Digital engagement

Stakeholder leadership

Leadership

Job description

About the RACP

The Royal Australasian College of Physicians (RACP) connects, represents, and trains physicians and trainee physicians across Australia and Aotearoa New Zealand. The RACP provides services to support the delivery of training, continuing professional development, and health policy and advocacy to medical health professionals.

Our Values

Accountable | Collaborate | Indigenise and Decolonise | Lead the way | Respect

Why Join Us?

As part of our team, you will be offered a competitive remuneration salary and access to some amazing benefits including a flexible hybrid work model, additional paid leave between Christmas and New Year, paid parental leave, free annual flu vaccinations, professional development opportunities, access to our Employee Assistance Program, special corporate discounts and more! To view all our benefits, visit www.racp.edu.au/about/careers-at-racp.

Our 3-2-1 Hybrid Working Model

• 3 days from anywhere in Australia or Aotearoa New Zealand per week,
• 2 days from an RACP office location per week,
• 1 of the two days per week in office spent with your team.

The Role

This is an exciting opportunity to shape how the RACP connects, communicates and engages with its members and key audiences.

Reporting to the Executive General Manager, Member Experience & Value, you will lead the College’s enterprise approach to integrated marketing, communications and member engagement, strengthening how we connect with members, deliver relevant experiences and demonstrate member value.

Bringing together marketing, communications, digital engagement, content, brand and channel management, you will lead a multidisciplinary function focused on delivering coordinated, insight-led engagement that drives participation, connection and measurable outcomes.

Key responsibilities include:

Engagement strategy – Lead the College’s integrated approach to marketing, communications and member engagement, ensuring activities are aligned to member needs, organisational priorities and measurable outcomes.

Brand and reputation – Lead brand expression and governance, reputation and communications management, ensuring consistent application of the College’s brand across corporate, member, internal and external communications, including media, issues and crisis management.

Channels and content – Lead the strategy and performance of the College's engagement channels and content, improving audience reach, accessibility, consistency and effectiveness across digital and traditional channels.

Digital and personalised engagement – Strengthen digital engagement, lifecycle communications and personalised marketing, using member insights and segmentation to deliver relevant experiences across the member journey.

Campaigns and performance – Lead integrated, multi-channel campaigns, using data, feedback and performance insights to continuously improve engagement and outcomes.

Strategic collaboration – Partner across the College to translate member insights and organisational priorities into coordinated engagement, marketing and communications initiatives.

Leadership and capability – Lead and develop a multidisciplinary team, strengthening capability, collaboration and ways of working to deliver a more integrated and effective engagement model.

This role offers the opportunity to influence how the College engages with its members, strengthen enterprise-wide marketing and communications capability, and deliver meaningful improvements in member participation, experience and value

The Successful Candidate

You are an experienced, strategic and collaborative leader who is passionate about delivering effective communications, meaningful engagement and exceptional audience experiences.

You bring a strong combination of marketing, communications, digital engagement and stakeholder leadership, with the ability to connect specialist capabilities, influence organisational priorities and drive measurable outcomes.

To succeed in this role, you will demonstrate:

Significant senior leadership experience in marketing, communications, engagement, digital or related functions, including leading multidisciplinary teams.

Demonstrated experience developing and delivering integrated engagement, marketing and communications strategies that improve audience participation, experience and organisational outcomes.

Experience using customer/member insights, data and performance metrics to inform engagement approaches, prioritisation and continuous improvement.

Demonstrated experience leading multi-channel engagement and communications, including digital, social, direct and traditional channels.

Strong experience managing brand, reputation and organisational communications within a complex stakeholder environment.

Demonstrated ability to build relationships and influence stakeholders across a complex organisation to deliver shared outcomes.

Experience leading organisational, capability or operating model change, including establishing new ways of working and improving team performance.

Experience in a member-based organisation, professional association, health or education environment, or an organisation with mature customer engagement and digital marketing capabilities, will be highly regarded.